MTV TO AIR THE TELEVISION PREMIERE OF THE FILM "JUSTIN BIEBER: NEVER SAY NEVER" ON SUNDAY, AUGUST 4 AT 8:00 P.M. ET/PT

Network To Air "Bieber O'Clock" With A Special Bieber Moment Every Hour For 24 Hours Starting Saturday, August 3rd at 8:00 P.M. Leading to the Premiere

Fans Can Stay Tuned During The Movie For Special Hashtag And A Chance To Win A Prize

New York, NY (July 31, 2013) - MTV is premiering for the first time ever on television the film "Justin Bieber: Never Say Never" on Sunday, August 4 at 8:00 p.m. ET/PT. The film follows Justin Bieber through the course of 10 days during his debut concert "My World Tour" in 2010, leading up to one of his biggest performances ever at New York's Madison Square Garden. Additionally, "Beliebers" can tune in to MTV starting Saturday, August 3 at 8:00 p.m. ET/PT for "Bieber O'Clock" to see exclusive Bieber-centric content every hour leading up to the premiere.

"Bieber O'Clock" will include MTV's favorite "vintage" Bieber moments and his appearances on various MTV shows, as well as exclusive never-before-seen interviews and funny stories from Bieber's "Never Say Never" co-stars, including his mom Pattie Mallette, his best friend Ryan Butler, grandparents, manager Scooter Braun, band mates and head of security Kenny Hamilton. "Bieber O'Clock" will also feature videos submitted by fans sharing their favorite Bieber memories and movie moments, as well as exclusive messages from Justin Bieber himself to his fans. Additionally, fans can stay tuned in to MTV throughout the movie for a special hashtag that they can tweet for a chance to win a DVD copy of "Never Say Never" signed by the entire cast and Justin Bieber.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.