or


[08/20/13 - 12:13 PM]
Pepsi and MTV Team Up with Global Superstar Katy Perry for Special Finale Performance from Undisclosed Location in Brooklyn During the 2013 "MTV Video Music Awards"
Plus: look for a tweet-to-unlock and social voting program that encourages fans to decide on one of two new songs from her new record to be released early on iTunes.

[via press release from MTV]

PEPSI AND MTV TEAM UP WITH GLOBAL SUPERSTAR KATY PERRY FOR SPECIAL FINALE PERFORMANCE FROM UNDISCLOSED LOCATION IN BROOKLYN DURING THE 2013 "MTV VIDEO MUSIC AWARDS"

FANS TO DECIDE EARLY RELEASE OF NEW SONG FROM HER FORTHCOMING ALBUM

Purchase, NY, August 20, 2013 - Pepsi announced today that they are teaming up with MTV to support global pop superstar Katy Perry for an unforgettable performance at the 2013 "MTV Video Music Awards" live from Brooklyn on August 25, as well as a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's forthcoming album, PRISM, available October 22.

Pepsi and MTV are partnering to conclude the 2013 "MTV Video Music Awards" with an epic and show-stopping finale in which Katy Perry will perform her new worldwide smash single, "Roar," live from an undisclosed location in Brooklyn when the VMAs air on August 25 at 9pm ET/PT.

To build excitement and anticipation for Katy Perry's forthcoming new album, PRISM, MTV and Pepsi today are launching a pioneering tweet-to-unlock and social voting program that encourages fans to decide on one of two new Katy Perry songs from the new record that will be released early on iTunes. Fans who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. Once fans have unlocked the song clues by reaching a certain number of tweets, Pepsi and MTV will unveil the two never-before-heard preview clips via pepsi.mtv.com. The voting frenzy will continue through the VMA telecast as Pepsi and MTV give fans a chance to sample the songs and decide which one will be released early by tweeting, using one of two unique hashtags to vote. The winning song, which will be released on Tuesday, September 17 via iTunes album pre-order, will be revealed live on MTV just moments before Katy's VMA performance. Also on VMA night, Pepsi will gift fans with a free download of "Roar" by simply joining Pepsi Experience Points (PXP), Pepsi's rewards platform.

"We're excited to support a talented and iconic artist like Katy Perry to offer her fans these amazing opportunities," said Chad Stubbs, Senior Director of Media Strategy, PepsiCo Beverages. "We hope through the continuation of our Iconic Summer program to give consumers a VMA experience that they will never forget."

Pepsi will continue to deliver on its promise to fans for an Iconic Summer filled with memorable experiences, including a VIP all-access trip to NYC for the VMAs and an epic Pepsi pre-party experience prior to Katy Perry's performance. Other program elements of Pepsi's partnership with the VMAs include reporting from the red carpet, sponsor billboards, MTV News pre-and-post show Pepsi Program hits, and MTV VMA content on Pepsi Pulse.

This summer, Pepsi and Viacom, the parent company to MTV, partnered to give fans once in a lifetime experiences with their favorite artists. Fans who engaged on social channels and shared fan art, tweeted words of inspiration, submitted video audition tapes to be a Guest Host on Country Music Television, and more, were given the chance to be rewarded with unforgettable experiences. From access to Hunter Hayes at the CMT Music Awards, a meet and greet with Demi Lovato, and exclusive concert tickets to the Mrs. Carter Show World Tour, Viacom helped Pepsi make this summer an iconic one.

Last summer, Viacom partnered with Pepsi on several elements within the brand's first global campaign launch of "Live for Now," which inspires and invites Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms, including relationships with music and entertainment brand evangelists, digital innovation, epic events and unique partnerships.

For more information on Pepsi and to learn more about how to participate in the Katy Perry experiences, visit pepsi.mtv.com. For more information on the MTV Video Music Awards, visit vma.mtv.com.

# # #

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.





  [august 2013]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/21/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Holds Onto Demo Crown
"Blue Bloods" and "Hawaii Five-0" lead said categories for the Eye.

[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 09:18 AM]
FXX Scares Up Tricks and Treats for Halloween
FXX will celebrate Halloween with a The Simpsons "Treehouse of Horror" programming event culminating with a 13-hour marathon on Monday, October 31.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 07:01 AM]
"A Very Pentatonix Christmas" Delivers the Holiday Spirit to NBC on Monday, Nov. 27 at 10 P.M. ET/PT
The one-hour television event will feature a duet with Jennifer Hudson and take viewers on a musical journey filled with joy, heart and laughter as the group performs some of their holiday favorites.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 11:36 PM]
Development Update: Thursday, October 19
Updates include: Hulu gives final season to "Casual"; Steve Buscemi to replace Owen Wilson in "Miracle Workers" at TBS; and Erica Ash to lead BET's new drama "In Contempt."

[10/19/17 - 02:02 PM]
Video: December 15 - "The Ranch" Part 4 Comes to Netflix and the Binge Race Begins
"The Ranch" is the third most binged-raced show on Netflix.

[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.