[08/20/13 - 12:13 PM]
Pepsi and MTV Team Up with Global Superstar Katy Perry for Special Finale Performance from Undisclosed Location in Brooklyn During the 2013 "MTV Video Music Awards"
Plus: look for a tweet-to-unlock and social voting program that encourages fans to decide on one of two new songs from her new record to be released early on iTunes.

[via press release from MTV]



Purchase, NY, August 20, 2013 - Pepsi announced today that they are teaming up with MTV to support global pop superstar Katy Perry for an unforgettable performance at the 2013 "MTV Video Music Awards" live from Brooklyn on August 25, as well as a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's forthcoming album, PRISM, available October 22.

Pepsi and MTV are partnering to conclude the 2013 "MTV Video Music Awards" with an epic and show-stopping finale in which Katy Perry will perform her new worldwide smash single, "Roar," live from an undisclosed location in Brooklyn when the VMAs air on August 25 at 9pm ET/PT.

To build excitement and anticipation for Katy Perry's forthcoming new album, PRISM, MTV and Pepsi today are launching a pioneering tweet-to-unlock and social voting program that encourages fans to decide on one of two new Katy Perry songs from the new record that will be released early on iTunes. Fans who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. Once fans have unlocked the song clues by reaching a certain number of tweets, Pepsi and MTV will unveil the two never-before-heard preview clips via pepsi.mtv.com. The voting frenzy will continue through the VMA telecast as Pepsi and MTV give fans a chance to sample the songs and decide which one will be released early by tweeting, using one of two unique hashtags to vote. The winning song, which will be released on Tuesday, September 17 via iTunes album pre-order, will be revealed live on MTV just moments before Katy's VMA performance. Also on VMA night, Pepsi will gift fans with a free download of "Roar" by simply joining Pepsi Experience Points (PXP), Pepsi's rewards platform.

"We're excited to support a talented and iconic artist like Katy Perry to offer her fans these amazing opportunities," said Chad Stubbs, Senior Director of Media Strategy, PepsiCo Beverages. "We hope through the continuation of our Iconic Summer program to give consumers a VMA experience that they will never forget."

Pepsi will continue to deliver on its promise to fans for an Iconic Summer filled with memorable experiences, including a VIP all-access trip to NYC for the VMAs and an epic Pepsi pre-party experience prior to Katy Perry's performance. Other program elements of Pepsi's partnership with the VMAs include reporting from the red carpet, sponsor billboards, MTV News pre-and-post show Pepsi Program hits, and MTV VMA content on Pepsi Pulse.

This summer, Pepsi and Viacom, the parent company to MTV, partnered to give fans once in a lifetime experiences with their favorite artists. Fans who engaged on social channels and shared fan art, tweeted words of inspiration, submitted video audition tapes to be a Guest Host on Country Music Television, and more, were given the chance to be rewarded with unforgettable experiences. From access to Hunter Hayes at the CMT Music Awards, a meet and greet with Demi Lovato, and exclusive concert tickets to the Mrs. Carter Show World Tour, Viacom helped Pepsi make this summer an iconic one.

Last summer, Viacom partnered with Pepsi on several elements within the brand's first global campaign launch of "Live for Now," which inspires and invites Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms, including relationships with music and entertainment brand evangelists, digital innovation, epic events and unique partnerships.

For more information on Pepsi and to learn more about how to participate in the Katy Perry experiences, visit pepsi.mtv.com. For more information on the MTV Video Music Awards, visit vma.mtv.com.

# # #

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.

  [august 2013]  

(series past and present)
(series in development)
(tv movies and mini-series)

[12/01/15 - 12:13 PM]
Hollywood's A-List Heads to Ovation TV for No-Holds-Barred Interview Show, "Los Angeles Times' The Envelope"
The series is hosted by Rebecca Keegan and Mark Olsen who sit down with the year's critically acclaimed directors and actors for an in-depth discussion of their awards-worthy films and the filmmaking process.

[12/01/15 - 12:10 PM]
truTV Expands Scripted Slate with Pre-Launch Renewal of "Those Who Can't," And Begins Development on Three New Scripted Projects
"Those Who Can't" centers on a trio of trouble-making high school teachers played by show creators and executive producers Adam Cayton-Holland, Andrew Orvedahl and Ben Roy.

[12/01/15 - 11:46 AM]
"War & Peace" Reimagined for a New Generation Premieres on Lifetime, A&E and History January 18
The epic features an award-winning cast including Paul Dano, Lily James, James Norton, Jim Broadbent, Gillian Anderson and others.

[12/01/15 - 10:49 AM]
TV One Celebrates Eddie Murphy in PBS' "18th Annual Mark Twain Prize for American Humor" Special This Friday, December 4 at 8 P.M. ET
Originally broadcast on PBS stations nationwide, the special taped at The John F. Kennedy Center for the Performing Arts and features star-studded appearances by leading entertainers and comedians.

[12/01/15 - 10:13 AM]
Video: Starz Releases First Look at "Outlander" Season Two
The Season Two teaser is the first release for Starz' 25 Days of #OutlanderOfferings.

[12/01/15 - 10:07 AM]
"Behind the Magic: Snow White and the Seven Dwarfs" to Air on ABC, Sunday, December 13
Ginnifer Goodwin narrates the one-hour special, which explores the moment where folklore met filmmaking.

[12/01/15 - 09:46 AM]
An All-New "The Biggest Loser" Returns January 4 with a New Host, Theme, Logo, Gym and Format and Eight Compelling Contestant Teams of Two
Dolvett Quince and Jen Widerstrom return to train eight contestant teams of two, all with compelling stories.

[12/01/15 - 08:35 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Superstore"
The Peacock wins the night in both total viewers and adults 18-49 by wide margins.

[12/01/15 - 08:06 AM]
Video: Netflix Presents "A Very Murray Christmas"
In just 4 days, Bill Murray and his celebrity friends will bring joy and laughter to people all around the world with the Netflix original holiday special.

[12/01/15 - 07:41 AM]
"Bolshoi Babylon," An Unprecedented Inside Look at the Famed Russian Ballet Company in the Wake of Scandal, Debuts Dec. 21 on HBO
The film was previously slated to debut the week prior on Monday, December 14.

[12/01/15 - 07:35 AM]
Nickelodeon Presents Series Finale of Landmark "Nick News with Linda Ellerbee," Commemorating 25 Years on Air, Tuesday, Dec. 15, at 8PM (ET/PT)
Ellerbee, who has announced her retirement, will highlight some of Nick News' most poignant episodes and discussions, while presenting the story and philosophy behind the award-winning series.

[12/01/15 - 07:30 AM]
Juanes, Seth MacFarlane and Trisha Yearwood Added to Lineup for "Sinatra 100 - An All-Star Grammy Concert," Sunday, Dec. 6 on CBS
They join previously announced performers Tony Bennett, Garth Brooks, Zac Brown, Harry Connick, Jr., Celine Dion, Alicia Keys, Lady Gaga, John Legend, Adam Levine, Carrie Underwood and Usher.

[12/01/15 - 07:03 AM]
Luke Bryan, Wiz Khalifa featuring Charlie Puth, and Demi Lovato to Perform in Times Square During "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2016"
They join previously announced performers One Direction, who will headline the Billboard Hollywood Party in Los Angeles.

[12/01/15 - 06:51 AM]
Video: MTV Reveals Stunning Opening Title Sequence for "The Shannara Chronicles"
The show open features powerful and stunning visuals of the post-apocalyptic world of "Shannara," harmonized with artist Ruelle's haunting hit song, "Until We Go Down."

[12/01/15 - 06:07 AM]
Bravo Media Announces "The Lookbook," A New Premier Digital Shopping Experience
Hosted on Bravotv.com, the online platform kicks off tied to the sophomore season of Bravo's scripted series "Girlfriends' Guide to Divorce."