HGTV PICKS UP AND RENEWS A SLATE OF "DREAM LIFESTYLE" SERIES FOR 2014
NEW YORK [For Immediate Release - August 23, 2013] Fantasizing about living in the perfect home in a dream location will be more rewarding than ever when HGTV expands its slate of more than 800 hours of original programming with series that feature exotic, yet accessible, lifestyles. The network has picked up three travelogue-style series for 2014: Beachfront Bargain Hunt, Living Alaska and Caribbean Life. In addition to picking up new episodes of the wildly popular Island Hunters, HGTV also renewed the top-rated series Hawaii Lifefor a second season.
"Fantasy series featuring dream locations attract huge audiences," said Kathleen Finch, general manager, HGTV. "Series like Hawaii Life and Beachfront Bargain Hunt have caught fire because they not only showcase some of the most spectacular places on earth - they feature homes that are surprisingly affordable. It may be a fantasy, but it can be a real dream come true."
The carefree island living featured in Island Hunters and Hawaii Lifecaptured the attention of millions of viewers. Originally launched as two half-hour specials, Island Hunters focused on homebuyers looking for a slice of paradise on their own private island. More than 3 million P25-54 viewers tuned-in to the specials, making Island Hunters one of the highest-rated programs of 2013, while the first season of sun-soaked Hawaii Life drew more than 15 million P25-54 viewers.
On track to deliver the same success as Island Hunters, Living Alaska drew more than 2.5 million P25-54 viewers with its sneak preview on Sunday, August 18. The show documents potential homebuyers as they determine if they can handle a home in the beautiful northern wilderness and includes glimpses of the endless natural scenery from Juneau to Anchorage and the Kodiak Islands to Halibut Cove. The network will premiere 14 half-hour episodes of the series in 2014.
Caribbean Life, a series of six half-hour episodes follows house hunters leaving the mainland behind in search of a mellow Caribbean existence is sure to appeal to viewers who dream of white sand, palm trees and ocean breezes. Premiering in 2014 with 13 half-hour episodes, Beachfront Bargain Hunt will feature families who make their beachfront-living dreams come true - on a budget - and, along the way, discover surprisingly affordable beach front homes for sale.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).