or


[09/12/13 - 01:06 PM]
Nickelodeon and Pharrell Williams Give "Bikini Bottom" a Makeover with Release of SpongeBob SquarePants X ICECREAM Brand Capsule Collection
"SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

[via press release from Nickelodeon]

Nickelodeon And Pharrell Williams Give "Bikini Bottom" A Makeover With Release Of SpongeBob SquarePants X ICECREAM Brand Capsule Collection

Limited-Edition Adult T-Shirts and Sweatshirts Available Now

NEW YORK, Sept. 12, 2013 -- World-renowned musician, producer, fashion designer and self-proclaimed SpongeBob SquarePants enthusiast, Pharrell Williams, has teamed up with Nickelodeon to release a capsule collection inspired by global pop-culture phenomenon, SpongeBob. The brand-new limited-edition SpongeBob X ICECREAM fashion line includes a series of five t-shirts and sweatshirts featuring four SpongeBob-inspired designs.

"I've been a SpongeBob fan for many years and it's an honor to collaborate with Nickelodeon to create SpongeBob X ICECREAM. SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

"We are delighted to introduce our SpongeBob X ICECREAM capsule collection," said Andrea Fasulo, Senior Vice President of Retail and Movie Marketing, Nickelodeon Group. "Pharrell Williams and the ICECREAM brand have a unique ability to reinterpret iconic brands into cool apparel, and the SpongeBob line represents an absolutely stylish line appealing to die-hard fans and trendsetters."

In celebration of the line launch, Pharrell Williams made an appearance at the Billionaire Boys Club flagship SoHo, New York store on Sept. 10. The store front windows feature floor to ceiling SpongeBob X ICECREAM clings, in addition to SpongeBob elements represented throughout the interior, for the entire month of September.

SpongeBob X ICECREAM products are available for purchase at the Billionaire Boys Club webstore and flagship New York and Los Angeles stores and on Karmaloop.com, ranging in price from $38 to $88.

SpongeBob X ICECREAM Product Descriptions:

SpongeBob and Bones T-Shirt

100% Cotton Jersey t-shirt, available in white, is inspired by the classic Cones and Bones ICECREAM character, blending the two icons together to showcase SpongeBob's 'cool' factor.

Alphabet T-Shirt:

100% Cotton Jersey t-shirt, available in black, uses sponge-inspired letters dressed in SpongeBob's signature outfit that spell out 'ICECREAM'.

Sublimation Print T-Shirt:

Cotton and Poly-Jersey blend t-shirt is inspired by SpongeBob's porous epidermis.

Patrick Star and Bamboo T-Shirt:

100% Cotton Jersey t-shirt, available in black, is inspired by the classic ICECREAM Cones and Bones character, featuring Patrick Star's face and Bamboo Bones.

SpongeBob and Bones Crewneck:

Cotton Poly blend heather grey fleece crewneck features a mash up of the classic Cones and Bones ICECREAM character and SpongeBob's face.

Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history and a global pop culture phenomenon. Currently in its 14th year, the series continues to rank as the number-one animated series with kids 2-11 on all of television, with one third of its audience 18-49. SpongeBob SquarePants is one of the most 'liked' animated series on Facebook, with more than 81million fans. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [september 2013]  
S
M
T
W
T
F
S


· SPONGEBOB SQUAREPANTS (NICKELODEON)





[02/17/17 - 11:09 AM]
TNT's "Animal Kingdom" Returns for Season 2 Tuesday, May 30
The second season has been expanded to 13 episodes, up from its 10-episode freshman run.

[02/17/17 - 10:31 AM]
The Top 20 Junior Home Cooks Are Revealed on "MasterChef Junior"
Throughout this season, the juniors will face a wide array of exciting new challenges, including one served up by former First Lady Michelle Obama.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:37 AM]
Showtime Sports(R) to Stream First Ever Live Boxing Event on Twitter with Broner vs. Grandos, Live on Saturday, Feb. 18
The unique collaboration with Twitter is an extension of the Showtime Free Preview Weekend during which the premium network will be available to more than 73 million television households nationwide from Friday, February 17 through Monday, February 20.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 11:28 PM]
Development Update: Thursday, February 16
Updates include: Kevin Smith brings "Sam & Twitch" to BBC America; Retta tapped for "Good Girls" at NBC; and Jonathan Krisel to helm "Ghosted" at FOX.

[02/16/17 - 05:24 PM]
The CW Expands "The Vampire Diaires" Series Finale to Two-Hour Event
Look for the one-hour retrospective "Forever Yours" to lead off the night at 8:00/7:00c followed by the show's final installment at 9:00/8:00c.

[02/16/17 - 03:03 PM]
Bravo Media Is Living the Highlife in the Low Country as "Southern Charm" Season Four Premieres Monday, April 3 at 9PM ET/PT
Get the bourbon flowing for the new season as Southern socialites Landon Clements, Craig Conover, Kathryn Calhoun Dennis, Cameran Eubanks, Shep Rose, Thomas Ravenel, and newcomer Austen Kroll balance business and pleasure in the Holy City.

[02/16/17 - 02:35 PM]
IFC Greenlights Scripted Comedy Series "Living With Yourself"
"I'm doubly thrilled to be working with IFC on this show," said Tim Greenberg. "Normally I'd make a joke out of a quote like this, but I'm too sincerely excited."

[02/16/17 - 01:11 PM]
Cosplayers Put Their Skills to the Test in Syfy's Newest Competition Series, "Cosplay Melee"
Premiering on Tuesday, March 21, the hour-long battle is hosted by actress and self-described "super fan girl" Yvette Nicole Brown and executive produced by Jay Peterson and Todd Lubin of Matador Content.

[02/16/17 - 12:36 PM]
Adam Carolla's Live Interactive Talk Show Premieres Tuesday, March 14 at 10:00 PM, ET on Spike
Late night host Jimmy Kimmel will be the special guest on the series premiere of "Adam Carolla and Friends Build Stuff Live."

[02/16/17 - 12:17 PM]
Chelsea Handler Announces Season Two Premiere Date of "Chelsea" on Netflix
"Chelsea" will now stream as an hour-long episode each week, giving her audience exactly what they want: more Chelsea on Friday nights.

[02/16/17 - 11:34 AM]
Santiago Cabrera to Star in "Salvation," A New Suspense Drama Series to Be Broadcast in Summer 2017 on CBS
Academy Award nominated director Juan Carlos Fresnadillo ("Esposados") will direct and serve as executive producer.

[02/16/17 - 10:22 AM]
"NY Prison Break: The Seduction of Joyce Mitchell," Premieres April 23, Starring Golden Globe Nominee Penelope Ann Miller
The movie tells the story of a prison staffer who helped two convicts escape, leading to a fatal manhunt.