or


[09/12/13 - 01:06 PM]
Nickelodeon and Pharrell Williams Give "Bikini Bottom" a Makeover with Release of SpongeBob SquarePants X ICECREAM Brand Capsule Collection
"SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

[via press release from Nickelodeon]

Nickelodeon And Pharrell Williams Give "Bikini Bottom" A Makeover With Release Of SpongeBob SquarePants X ICECREAM Brand Capsule Collection

Limited-Edition Adult T-Shirts and Sweatshirts Available Now

NEW YORK, Sept. 12, 2013 -- World-renowned musician, producer, fashion designer and self-proclaimed SpongeBob SquarePants enthusiast, Pharrell Williams, has teamed up with Nickelodeon to release a capsule collection inspired by global pop-culture phenomenon, SpongeBob. The brand-new limited-edition SpongeBob X ICECREAM fashion line includes a series of five t-shirts and sweatshirts featuring four SpongeBob-inspired designs.

"I've been a SpongeBob fan for many years and it's an honor to collaborate with Nickelodeon to create SpongeBob X ICECREAM. SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

"We are delighted to introduce our SpongeBob X ICECREAM capsule collection," said Andrea Fasulo, Senior Vice President of Retail and Movie Marketing, Nickelodeon Group. "Pharrell Williams and the ICECREAM brand have a unique ability to reinterpret iconic brands into cool apparel, and the SpongeBob line represents an absolutely stylish line appealing to die-hard fans and trendsetters."

In celebration of the line launch, Pharrell Williams made an appearance at the Billionaire Boys Club flagship SoHo, New York store on Sept. 10. The store front windows feature floor to ceiling SpongeBob X ICECREAM clings, in addition to SpongeBob elements represented throughout the interior, for the entire month of September.

SpongeBob X ICECREAM products are available for purchase at the Billionaire Boys Club webstore and flagship New York and Los Angeles stores and on Karmaloop.com, ranging in price from $38 to $88.

SpongeBob X ICECREAM Product Descriptions:

SpongeBob and Bones T-Shirt

100% Cotton Jersey t-shirt, available in white, is inspired by the classic Cones and Bones ICECREAM character, blending the two icons together to showcase SpongeBob's 'cool' factor.

Alphabet T-Shirt:

100% Cotton Jersey t-shirt, available in black, uses sponge-inspired letters dressed in SpongeBob's signature outfit that spell out 'ICECREAM'.

Sublimation Print T-Shirt:

Cotton and Poly-Jersey blend t-shirt is inspired by SpongeBob's porous epidermis.

Patrick Star and Bamboo T-Shirt:

100% Cotton Jersey t-shirt, available in black, is inspired by the classic ICECREAM Cones and Bones character, featuring Patrick Star's face and Bamboo Bones.

SpongeBob and Bones Crewneck:

Cotton Poly blend heather grey fleece crewneck features a mash up of the classic Cones and Bones ICECREAM character and SpongeBob's face.

Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history and a global pop culture phenomenon. Currently in its 14th year, the series continues to rank as the number-one animated series with kids 2-11 on all of television, with one third of its audience 18-49. SpongeBob SquarePants is one of the most 'liked' animated series on Facebook, with more than 81million fans. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [september 2013]  
S
M
T
W
T
F
S


· SPONGEBOB SQUAREPANTS (NICKELODEON)





[05/23/16 - 02:44 PM]
VH1 to Bring Back "Hip Hop Honors" Event to Honor the Trailblazing First Ladies of Hip Hop Monday, July 11 at 9PM ET Live from NY
The show will pay homage to the female pioneers, trailblazers and trend-setters who lead a movement and infiltrated the ranks of the male-dominated genre to make their voices heard and still do today.

[05/23/16 - 02:41 PM]
Mariah Carey Partners with Hallmark Channel for a Three-Picture Development Deal
Carey is set to develop, executive produce, direct and co-star in the movies, with the first slated to debut as part of Hallmark Channel's 2017 "Countdown to Valentine's Day" programming event.

[05/23/16 - 02:27 PM]
ABC News and Time Inc.'s People Announce New Primetime Series "People's List"
The hour-long weekly program highlights the biggest stories in pop culture, entertainment, lifestyle, human interest and news features to bring viewers up to speed on what they may have missed.

[05/23/16 - 02:02 PM]
Universal Television Signs "Hamilton" Producer Jeffrey Seller and TV Producer Flody Suarez to Production Deal
"I'm so pleased to have Universal Television in business with one of the theater's leading producers, Jeffrey Seller, and his producing partner, Flody Suarez," said Robert Greenblatt.

[05/23/16 - 01:05 PM]
Bravo Media's "The Real Housewives of Orange County" Returns for a New Season on Monday, June 20 at 9 PM ET/PT
The OG of the OC, Vicki Gunvalson, returns along with Tamra Judge, Heather Dubrow, Shannon Beador and Meghan King Edmonds.

[05/23/16 - 12:03 PM]
Annie Apple Named ESPN "Sunday NFL Countdown" Contributor
Apple, burst on the national scene during the recent NFL Draft when she took to social media to offer her candid opinions about the draft, her son and anything else on her mind.

[05/23/16 - 12:01 PM]
BET Taps a New Producing Powerhouse Led by Executive Producer Will Packer and Showrunner Erica Shelton Kodish to Run the Critically Acclaimed Series "Being Mary Jane"
Production on the new season is set to begin in Atlanta, Georgia later this year.

[05/23/16 - 11:51 AM]
Six Grammy(R) Winning/Nominated Artists Lend Their Voices and Music to New Discovery Channel Series "Hello World!"
Presented in association with World Wildlife Fund (WWF), the six-part series takes a look at the wonders of the natural world through the eyes of some of today's most celebrated musicians.

[05/23/16 - 10:33 AM]
Unloved Autos Get New Life on an All New Season of Velocity's Hit Series "Wheeler Dealers"
The all new season begins Wednesday, June 29 on Velocity when the guys tackle a true piece of automotive Americana - a 1968 Chevy Corvette C3.

[05/23/16 - 09:37 AM]
Showtime(R) to Produce Feature-Length Documentary About the Life of Comic Legend John Belushi with Cooperation of His Widow Judith Belushi Pisano
Directed by R.J. Cutler and produced by John Battsek, the documentary is set to begin production in the fall, with long-time Belushi collaborator Sean Daniel serving as executive producer along with Bill Couturie.

[05/23/16 - 08:50 AM]
David Feherty to Join NBC Olympics in Rio as a Correspondent
Feherty will offer commentary on NBC's primetime coverage, as well on other shows and platforms.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/23/16 - 08:32 AM]
New National Geographic Channel Series "I Am Rebel," Executive Produced by Doug Liman, Director of "The Bourne Identity," Introduces Unfamiliar Yet Game-Changing Individuals Who Prove That Change Happens Only When You Break the Rules
The series launches Sunday, June 5 at 9:00/8:00c on the network.

[05/23/16 - 08:08 AM]
Comedy Central Renews "Another Period" for Third Season Ahead of Season 2 Premiere Airing Wednesday, June 15 at 10 p.m.
Guest stars this season include Jermaine Clement, Andrew Daly, Cedric the Entertainer, Perez Hilton, Moshe Kasher, Lauren Lapkus, Bobby Lee, Tom Lennon, Samm Levine, Aasif Mandvi, Kate Miccuci, Adam Pally, Missi Pyle, Andrew Rannells, June Diane Raphael, Will Sasso, Joss Whedon and more!

[05/23/16 - 08:05 AM]
CBS Studios International Announces Global Viral Video Sensation "Carpool Karaoke" Now Available as a Format
In each 30 or 60 minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.