VH1 "You Oughta Know" Music Discovery Franchise To Debut First-Ever "You Oughta Know In Concert" Event On Thursday, November 21 At 9pm* On VH1

VH1 "You Oughta Know" Artists Ed Sheeran, Emeli Sande, HAIM, JOHNNYSWIM, Lorde, Matt Nathanson and The Lumineers to Perform, Collaborate and More From NYC

NEW YORK, Oct. 4, 2013 -- For the first time ever, VH1 will bring some of its "You Oughta Know" artists together on one stage for an unforgettable night of music. Since its launch in 2005, VH1's "You Oughta Know" franchise has introduced promising new artists on the rise and served as a barometer for what and who's hot in music today. Premiering on Thursday, November 21 at 9:00pm*, VH1's "You Oughta Know" current roster artists HAIM, JOHNNYSWIM and Lorde join franchise alums, Ed Sheeran, Emeli Sane, Matt Nathanson and The Lumineers at the inaugural "You Oughta Know In Concert" from New York City's legendary Roseland Ballroom. The announcement of the concert was made this morning on VH1's "Big Morning Buzz Live with Carrie Keagan," VH1's morning entertainment news and pop-culture program.

Hosted by VH1's resident music expert Jim Shearer, with additional appearances by celebrity presenters, this festival-style concert event will feature performances by each artist, including never-before-seen collaborations and covers. Viewers will also get an inside look at the artists' personal lives and careers through VH1 original short film profiles that will showcase exactly what and why "You Oughta Know" about each of the performers.

Fans can watch the taping of the concert, live as it's happening, only at YOKconcert.VH1.com on November 11. The live stream will be available on desktop, mobile and tablet devices, and in the VH1 App, and will feature behind-the-scenes coverage, as well as full sets from the performers. The full show and exclusive performances will be available for on demand viewing in the VH1 app and on VH1.com on November 21.

Many "You Oughta Know" artists have gone on to win industry awards and accolades including "Best New Artist" Grammy Awards and nominations. In addition to the "You Oughta Know" alumni performing on the show, this highly acclaimed franchise has helped break artists such as Adele, Amy Winehouse, Bruno Mars, Mumford & Sons, Foster The People, The Civil Wars, Gotye and many, many more.

For more information about the show, visit YOKconcert.VH1.com, "Like" VH1 on Facebook and follow @VH1 on Twitter and use the hashtag #YOKconcert to talk about the show.

Official sponsors of the VH1 "You Oughta Know in Concert" are Burger King(R) and Old Navy.

VH1 "You Oughta Know in Concert" is executive produced by Lee Rolontz and Rick Krim. Producer is Lara Fried and Directed by Joe Demaio.

About VH1

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, VH1 Mobile and VH1.com and @VH1, the hub for all things music and pop culture. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

*All times ET/PT