or


[10/07/13 - 10:07 AM]
Bravo Media Launches Two New Digital Initiatives - "Top Chef Home Edition" and "Social Snaps"
Created by Starcom USA in collaboration with Kraft Foods and Bravo, "Top Chef Home Edition" will engage fans and foodies across the spectrum.

[via press release from Bravo]

BRAVO MEDIA LAUNCHES TWO NEW DIGITAL INITIATIVES - "TOP CHEF HOME EDITION" AND "SOCIAL SNAPS"

"Top Chef Home Edition," Sponsored by Kraft Foods, Engages Fans with Entertaining Culinary Challenges

New "Social Snaps" Aggregates Bravolebrities' Instagram, Facebook and Twitter Activity in Real Time Photo Stream; Toyota to Be First Sponsor of Feature for New Season of "Top Chef"

NEW YORK - October 7, 2013- Bravo Media today unveiled two new digital content offerings for fans: "Top Chef Home Edition" - a digital and social extension of the network's signature on-air culinary competition, "Top Chef" and "Social Snaps," a photo stream aggregating content from various Bravolebrities' social feeds.

"We are constantly introducing new and evolving our digital offerings that enable fans to engage with their favorite shows and Bravolebrities," said Lisa Hsia, EVP of Digital, Bravo & Oxygen Media. "Top Chef Home Edition and Social Snaps are designed to tap into our fans' passion at every level."

Created by Starcom USA in collaboration with Kraft Foods and Bravo, "Top Chef Home Edition" will engage fans and foodies across the spectrum. Casual fans can explore entertaining and user friendly activities, such as theme-based games that will help novice chefs grow their culinary expertise, while enabling evolved foodies to put their cooking skills to the test via classic Quickfire Challenges pulling from past seasons as well as original challenges inspired by the show.

Found within BravoTV.com's "Top Chef" show site and responsively designed and available across all digital platforms, "Top Chef Home Edition" aims to elevate cooking at home by integrating Kraft Recipe Makers and inspire fans to play, share and cook to overcome the mid-week cooking slump. Former "Top Chef" stars including Brooke Williamson, Spike Mendelsohn and Tiffany Derry will engage fans across their social platforms with Home Edition tips using designated hashtags #topchefhome and #foodie to invite fans to participate in the experience.

"This is an example of what Starcom is all about - understanding human needs and behaviors," said Lisa Donohue, Starcom USA CEO. "Kraft was targeting a new category aimed at helping people who love to cook and set high standards for themselves, even midweek, so we investigated this emotional need state that was not being met. These consumers see contestants on Top Chef reviewed, critiqued and appreciated for the choices they make, but there is no reliable mechanism to give them the same experience. By creating a connected digital platform, we could provide that credibly with the assistance of the Top Chef program."

BravoTV.com also debuts "Social Snaps," a new feature that offers a real-time peek into the social lives of Bravolebrities across the network's shows. Starting with Toyota's #TopChef Social Snaps, for the first time, Bravo will grant fans real-time access to Top Chef judges, Chef'testants and Toyota via live, continuous photo streams aggregated from Twitter, Instagram and Facebook into one place.

The new season of "Top Chef" set in New Orleans airs every Wednesday at 10p.m. ET/PT.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [october 2013]  
S
M
T
W
T
F
S
  


· TOP CHEF (BRAVO)





[09/18/17 - 12:46 PM]
Showtime(R) to Premiere "George Michael: Freedom" on Saturday, October 21 at 9 PM ET/PT
Filmed before Michael's untimely passing, the documentary is narrated by the singer, who was heavily involved in the making of the film that serves as his final work.

[09/18/17 - 12:09 PM]
HGTV Orders 20 New Episodes of Hit Series "Love It or List It"
During its last season run, "Love It or List It" delivered its highest series ratings since 2013.

[09/18/17 - 10:29 AM]
First Look of Michael Sheen as Aziraphale and David Tennant as Crowley in "Good Omens"
Filming has begun on Amazon Prime Video's upcoming six-part series.

[09/18/17 - 10:25 AM]
Born-and-Bred Southerners Damaris Phillips and Rutledge Wood Share Their Favorite Down-Home Food Spots in "Southern and Hungry"
Food expert Damaris Phillips and NASCAR personality Rutledge Wood are obsessed with everything Southern, especially the food and the people behind it.

[09/18/17 - 08:39 AM]
Beaming Out Across All of Space and Time, "StarTalk with Neil deGrasse Tyson" Returns Sunday, Oct. 1, at 11/10c
Stephen Hawking, Stephen Colbert, Jane Goodall, Kevin Smith and Katy Perry are among the initial guests.

[09/18/17 - 08:28 AM]
Sunday's Broadcast Ratings: NFL on NBC, FOX Overshadow Emmys on CBS
The annual telecast is down 16% in early results among adults 18-49.

[09/18/17 - 07:09 AM]
"Monsters Inside Me" Returns to Animal Planet for a New Fear Inducing Season Featuring All New Invaders
Season eight reveals some never before seen invaders causing the most gruesome cases yet with victims of deadly attackers such as parasites, viruses, bacteria, foreign objects and fungi.

[09/18/17 - 07:00 AM]
Oh Snap, Pop's '90s Babes Are Back for Second Season of "Hollywood Darlings"
Renewed for a second season, the television comedy starring Jodie Sweetin, Christine Lakin and Beverley Mitchell will begin production this fall.

[09/17/17 - 08:00 PM]
Complete Listing of 69th Emmy(R) Awards Winners
"The Handmaid's Tale" takes home Outstanding Drama Series while "Veep" is honored as Outstanding Comedy Series.

[09/17/17 - 09:06 AM]
Saturday's Broadcast Ratings: College Football Continues Its Reign for ABC
The Alphabet once again wins the night among total viewers and adults 18-49.

[09/16/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with NBC
The Eye gets another bump on the night from a special edition of "Big Brother."

[09/15/17 - 02:28 PM]
Comedy Central's Eight-Day "South Park" Marathon Leads to Big Ratings and a Big Season 21 Premiere
Comedy Central spins the numbers for the week of September 6-13.

[09/15/17 - 02:06 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Live+3 Ratings and Multi-Platform Viewers
FOX further spins the numbers for Sunday, September 10.

[09/15/17 - 01:33 PM]
David Madden Named President of Original Programming for AMC, SundanceTV and AMC Studios
Madden joins AMC from Fox, where he has been president of entertainment for the Fox broadcast network since 2014.

[09/15/17 - 12:15 PM]
Amazon Original Series "The Romanoffs," Created by Matthew Weiner, Sets Additional Guest Cast
Corey Stoll, Andrew Rannells, Mike Doyle, J.J. Feild, Janet Montgomery and Paul Reiser are the latest on tap.