or


[10/07/13 - 10:07 AM]
Bravo Media Launches Two New Digital Initiatives - "Top Chef Home Edition" and "Social Snaps"
Created by Starcom USA in collaboration with Kraft Foods and Bravo, "Top Chef Home Edition" will engage fans and foodies across the spectrum.

[via press release from Bravo]

BRAVO MEDIA LAUNCHES TWO NEW DIGITAL INITIATIVES - "TOP CHEF HOME EDITION" AND "SOCIAL SNAPS"

"Top Chef Home Edition," Sponsored by Kraft Foods, Engages Fans with Entertaining Culinary Challenges

New "Social Snaps" Aggregates Bravolebrities' Instagram, Facebook and Twitter Activity in Real Time Photo Stream; Toyota to Be First Sponsor of Feature for New Season of "Top Chef"

NEW YORK - October 7, 2013- Bravo Media today unveiled two new digital content offerings for fans: "Top Chef Home Edition" - a digital and social extension of the network's signature on-air culinary competition, "Top Chef" and "Social Snaps," a photo stream aggregating content from various Bravolebrities' social feeds.

"We are constantly introducing new and evolving our digital offerings that enable fans to engage with their favorite shows and Bravolebrities," said Lisa Hsia, EVP of Digital, Bravo & Oxygen Media. "Top Chef Home Edition and Social Snaps are designed to tap into our fans' passion at every level."

Created by Starcom USA in collaboration with Kraft Foods and Bravo, "Top Chef Home Edition" will engage fans and foodies across the spectrum. Casual fans can explore entertaining and user friendly activities, such as theme-based games that will help novice chefs grow their culinary expertise, while enabling evolved foodies to put their cooking skills to the test via classic Quickfire Challenges pulling from past seasons as well as original challenges inspired by the show.

Found within BravoTV.com's "Top Chef" show site and responsively designed and available across all digital platforms, "Top Chef Home Edition" aims to elevate cooking at home by integrating Kraft Recipe Makers and inspire fans to play, share and cook to overcome the mid-week cooking slump. Former "Top Chef" stars including Brooke Williamson, Spike Mendelsohn and Tiffany Derry will engage fans across their social platforms with Home Edition tips using designated hashtags #topchefhome and #foodie to invite fans to participate in the experience.

"This is an example of what Starcom is all about - understanding human needs and behaviors," said Lisa Donohue, Starcom USA CEO. "Kraft was targeting a new category aimed at helping people who love to cook and set high standards for themselves, even midweek, so we investigated this emotional need state that was not being met. These consumers see contestants on Top Chef reviewed, critiqued and appreciated for the choices they make, but there is no reliable mechanism to give them the same experience. By creating a connected digital platform, we could provide that credibly with the assistance of the Top Chef program."

BravoTV.com also debuts "Social Snaps," a new feature that offers a real-time peek into the social lives of Bravolebrities across the network's shows. Starting with Toyota's #TopChef Social Snaps, for the first time, Bravo will grant fans real-time access to Top Chef judges, Chef'testants and Toyota via live, continuous photo streams aggregated from Twitter, Instagram and Facebook into one place.

The new season of "Top Chef" set in New Orleans airs every Wednesday at 10p.m. ET/PT.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [october 2013]  
S
M
T
W
T
F
S
  


· TOP CHEF (BRAVO)









[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 02:49 PM]
Development Update: Friday, May 1 - NBC Gives Series Order to Trio of Dramas
"Blindspot," "Chicago Med" and "Heartbreaker" (formerly "Heart Matters") are all on tap at the Peacock.

[05/01/15 - 02:10 PM]
Oxygen Changes Time of "Funny Girls" to 11 PM ET/PT
The newcomer previously aired on Tuesday nights at 9:00/8:00c.

[05/01/15 - 01:55 PM]
Little Big Town and Faith Hill to Perform "Girl Crush" on the "2015 Billboard Music Awards"
These stars join previously announced musical performers Kelly Clarkson, Hozier, Nick Jonas, Ed Sheeran, Sam Smith and more!

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.

[05/01/15 - 12:51 PM]
Discovery Channel Renews Hit Series "Naked and Afraid" for All New Season
In its most recent season premiere, the series earned its highest rated season premiere ever, even beating the series launch out of "Skywire Live."

[05/01/15 - 12:21 PM]
ESPN's NFL Draft: Round 1 Scores Seven Million Viewers
ESPN spins the numbers for Thursday, April 30.

[05/01/15 - 12:00 PM]
FX Networks Teams with John Singleton on Drama Pilot "Snowfall"
Singleton will direct the pilot, which was previously set up at Showtime, based on a script he co-wrote with Eric Amadio.

[05/01/15 - 11:49 AM]
The CW Network Sets New "Beauty and the Beast" Season 3 Premiere Date for Thursday, June 11
Originally, the new season was slated to premiere on May 21.

[05/01/15 - 11:02 AM]
Alberto Rosende and Emeraude Toubia Join the Cast of ABC Family's "Shadowhunters"
Dominic Sherwood was previously announced for the role of "Jace."

[05/01/15 - 10:59 AM]
Imagine REO Speedragons to Rock ABC's "Jimmy Kimmel Live" May 4
Jimmy Kimmel will unite REO Speedwagon and Imagine Dragons to a one-time-only performance of "Mash Up supergroup."

[05/01/15 - 10:46 AM]
Lifetime Greenlights New Docuseries "Sing It!" Following Two Elite A Cappella Groups Competing for the High Notes
Over the course of eight episodes, the hour-long docuseries crescendos in a championship sing off.