or


[10/09/13 - 07:02 AM]
A&E Network to Unveil New Network Identity Across All Platforms
The new brand identity and tagline will launch on December 11 at 10:00/9:00c, during the "Duck Dynasty" Christmas Special.

[via press release from A&E]

A&E NETWORK TO UNVEIL NEW NETWORK IDENTITY ACROSS ALL PLATFORMS

COMPREHENSIVE BRAND REPOSITIONING CENTERED AROUND THE NEW TAGLINE 'BE ORIGINAL'

NETWORK COMPLETES TRANSFORMATION TO 100% ORIGINAL PROGRAMMING IN PRIME

NEW YORK, NY - October 9, 2013 - As A&E is wrapping up an unprecedented tenth consecutive year of growth, the network is rolling out a comprehensive new brand identity, including a new on-air look, a new website and the tagline BE ORIGINAL, it was announced today by David McKillop, General Manager & Executive Vice President of A&E Network.

A&E has undergone a dramatic and successful transformation to a premium entertainment network, and is now firmly seated among the top five networks on cable. The network has also made good on its promise to become 100% original in primetime, a dramatic differentiation from other top tier networks like USA (11% original), TNT (20% original), FX (14% original) and TBS (7% original)*.

"A&E has always been a leader in quality original programming and has enjoyed a decade of growth. Our new tagline embodies who we are and not just what we do," said McKillop. "From 'Duck Dynasty' to 'Bates Motel,' we are 100% original with the most unique characters and content in television. BE ORIGINAL is much more than a tagline, it's a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers."

The new brand identity and tagline will launch on December 11 at 10pm ET/PT, during the "Duck Dynasty" Christmas Special.

"As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for," said Guy Slattery, Executive Vice President of Marketing, A&E Network. "A&E is a brand that celebrates originality. Our content is 100% original, our talent is completely one-of-a-kind and our storytelling is innovative and always fresh. "

About A&E Network

Now reaching 100 million homes, A&E is the home to 100% original content that inspires and challenges audiences to BE ORIGINAL. A&E offers a diverse mix of high quality, uniquely immersive entertainment ranging from the network's original scripted series, including "Bates Motel," "Longmire" and "Those Who Kill," to signature non-fiction franchises, including "Duck Dynasty," "Beyond Scared Straight" and "Storage Wars." The A&E website is located at aetv.com. Follow us on Twitter at twitter.com/aetv and Facebook at facebook.com/AETV.





  [october 2013]  
S
M
T
W
T
F
S
  


· DUCK DYNASTY (A AND E)





[08/24/16 - 01:15 PM]
Renowned Abolitionist Harriet Tubman Leads the Way in Season Two of WGN America's Trailblazing Series, "Underground" from Sony Pictures Television
Aisha Hinds has been cast as a recurring guest star in the pioneering role of Harriet Tubman.

[08/24/16 - 12:23 PM]
NASCAR and Nickelodeon Wave Green Flag for Third Season of "Hammer Down"
Premiering Friday, September 23 at 9:30/8:30c on Nicktoons, the third season of "NASCAR Hammer Down" features eight, 15-minute episodes.

[08/24/16 - 12:15 PM]
Investigation Discovery to Showcase Criminal Trial of Jason McCrary in Sixth and Final Installment of Serialized Docu-Series "The Vanishing Women"
Look for the season finale of Monday, August 29 at 10:00/9:00c.

[08/24/16 - 11:20 AM]
National Geographic Channel Announces Commemorative Programming Event to Honor 15th Anniversary of Sept. 11
Look for the world premiere of a new compilation special, "9/11: The Longest War."

[08/24/16 - 11:19 AM]
"Catching Kelce Preview Special" Airs Following New Episode of "WAGS" This Sunday, August 28
"Catching Kelce" will then premiere on Wednesday, October 5 at 9:00/8:00c.

[08/24/16 - 10:39 AM]
Video: Discovery Releases First Teaser for "Taking Fire"
The five-part series will now premiere Tuesday, September 13 at 10:00/9:00c.

[08/24/16 - 10:03 AM]
Spike's "Lip Sync Battle" Goes Live for the First Time Ever
The highly-anticipated season 3 of "Lip Sync Battle" premieres on Wednesday, October 12 at 9:00/8:00c.

[08/24/16 - 09:52 AM]
Music Superstar Ciara Completes Celebrity Judges Panel for the 96th Miss America Competition Live Broadcast
Ciara will join entrepreneur Mark Cuban, Olympic gold medalist Gabby Douglas, actress Sara Foster, musician and actress Laura Marano, singer-songwriter Cole Swindell and former Miss America Sharlene Wells Hawkes as celebrity judges.

[08/24/16 - 09:46 AM]
GSN's Horror-Themed Game "Hellevator" Returns for Its Second Season with a Special Four-Week Network Event Beginning Friday, October 7 at 9 PM
The series is produced by Matador and Blumhouse Productions, in association with Lionsgate.

[08/24/16 - 09:30 AM]
Video: New Teaser and World Premiere Time Revealed for BBC America's "Dirk Gently's Holistic Detective Agency"
In addition, the network has announced a series of programming stunts, including an original "Star Trek" anniversary celebration, to premiere in the build up to the new series launch.

[08/24/16 - 09:19 AM]
Comedy Central Greenlights Series from James Davis
Davis, host of "Swag-A-Saurus with James Davis," Comedy Central's most watched Snapchat original series, grew up "hood-adjacent" and brings his unique, urban point-of-view to the new weekly series set to premiere in January 2017.

[08/24/16 - 09:16 AM]
Chart-Topping Breakout Artists Alessia Cara, Jidenna and Lukas Graham To Perform at the 2016 "MTV VMA Pre-Show" Live from the Red Carpet at MSG on Sunday, August 28 at 8:00 P.M. ET/PT
Additionally, global hit-making producer, recording artist and social media mogul, DJ Khaled, will host the hour-long pre-show alongside MTV2's "Uncommon Sense" star, Charlamagne Tha God, and hip hop artist, Lizzo, from MTV's upcoming live music series, "Wonderland."

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/24/16 - 09:07 AM]
CMT Announces Premiere Dates for 2017 Scripted Series Slate: "Nashville," "Million Dollar Quartet" and "Still the King"
Additionally, CMT has ordered a pilot for "His Wives & Daughters."

[08/24/16 - 09:01 AM]
Starz Continues to Score with Fourth Season Renewal of Hit Comedy Series "Survivor's Remorse"
Season Three of "Survivor's Remorse" has seen record increases in its audience, averaging 2.9M viewers per episode among all reportable platforms.