or


[10/09/13 - 07:02 AM]
A&E Network to Unveil New Network Identity Across All Platforms
The new brand identity and tagline will launch on December 11 at 10:00/9:00c, during the "Duck Dynasty" Christmas Special.

[via press release from A&E]

A&E NETWORK TO UNVEIL NEW NETWORK IDENTITY ACROSS ALL PLATFORMS

COMPREHENSIVE BRAND REPOSITIONING CENTERED AROUND THE NEW TAGLINE 'BE ORIGINAL'

NETWORK COMPLETES TRANSFORMATION TO 100% ORIGINAL PROGRAMMING IN PRIME

NEW YORK, NY - October 9, 2013 - As A&E is wrapping up an unprecedented tenth consecutive year of growth, the network is rolling out a comprehensive new brand identity, including a new on-air look, a new website and the tagline BE ORIGINAL, it was announced today by David McKillop, General Manager & Executive Vice President of A&E Network.

A&E has undergone a dramatic and successful transformation to a premium entertainment network, and is now firmly seated among the top five networks on cable. The network has also made good on its promise to become 100% original in primetime, a dramatic differentiation from other top tier networks like USA (11% original), TNT (20% original), FX (14% original) and TBS (7% original)*.

"A&E has always been a leader in quality original programming and has enjoyed a decade of growth. Our new tagline embodies who we are and not just what we do," said McKillop. "From 'Duck Dynasty' to 'Bates Motel,' we are 100% original with the most unique characters and content in television. BE ORIGINAL is much more than a tagline, it's a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers."

The new brand identity and tagline will launch on December 11 at 10pm ET/PT, during the "Duck Dynasty" Christmas Special.

"As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for," said Guy Slattery, Executive Vice President of Marketing, A&E Network. "A&E is a brand that celebrates originality. Our content is 100% original, our talent is completely one-of-a-kind and our storytelling is innovative and always fresh. "

About A&E Network

Now reaching 100 million homes, A&E is the home to 100% original content that inspires and challenges audiences to BE ORIGINAL. A&E offers a diverse mix of high quality, uniquely immersive entertainment ranging from the network's original scripted series, including "Bates Motel," "Longmire" and "Those Who Kill," to signature non-fiction franchises, including "Duck Dynasty," "Beyond Scared Straight" and "Storage Wars." The A&E website is located at aetv.com. Follow us on Twitter at twitter.com/aetv and Facebook at facebook.com/AETV.





  [october 2013]  
S
M
T
W
T
F
S
  


· DUCK DYNASTY (A AND E)





[05/04/16 - 06:53 AM]
Crackle's Critically-Acclaimed First Scripted Original Drama Series "The Art of More" Now in Production on Sophomore Season in Montreal
Returning to Crackle in Q4 2016, season two will dive deeper into the glamorous and surprisingly cutthroat world of premium auction houses in New York City with more twists and complex stories.

[05/04/16 - 06:00 AM]
Craig Ferguson and Hollywood Stars Come Together to Have Fun and Change Lives in NBC's Second Annual "Red Nose Day Special" May 26
Coming together for the FUN-raising special will be Ellen DeGeneres, Jack Black, Paul Rudd, Julianne Moore, Liam Neeson, Sarah Silverman, Tracy Morgan, Key & Peele, Anna Kendrick, Seth Rogen, Zac Efron and Ellie Kemper.

[05/04/16 - 06:00 AM]
Legendary Music Superstar Celine Dion to Receive Icon Award at the "2016 Billboard Music Awards" on ABC
Dion will also take to the stage for a special rendition of Queen's "The Show Must Go On" after she accepts one of the most prestigious Billboard awards an artist can receive.

[05/04/16 - 05:06 AM]
Video: New Top Gear Trailer Brings on the "Summer"
"Top Gear" makes its eagerly anticipated return with an all-new season premiering in May on BBC America.

[05/04/16 - 05:00 AM]
Hulu Goes Bigger and Bolder at 2016 Upfront Presentation
The streaming service has picked up critically acclaimed drama series "The Path" for a second season, as well as comedy series "The Mindy Project" for season five.

[05/03/16 - 10:36 AM]
Molly Ringwald, Meredith Vieira, Amy Sedaris, John Hodgman, and "Hamilton" Cast Members Guest Star in Season Two of Bravo Media's "Odd Mom Out"
They'll join the previously announced Drew Barrymore and Blythe Danner.

[05/03/16 - 10:31 AM]
AXS TV to Premiere Nine Acclaimed Music Documentaries in Its All-New "Reel to Real" Series
"Reel to Real" is hosted by popular TV and radio personality Eddie Trunk, who will be on hand to introduce every premiere, providing insights and facts about the production, the artists, the inspirations and the impact of each doc.

[05/03/16 - 10:01 AM]
TBS's "Search Party" Adds Rosie Perez, Ron Livingston, Christine Taylor & Parker Posey in Recurring Roles
In addition, Brandon Micheal Hall has been named a series regular.

[05/03/16 - 09:07 AM]
Vice Media and ESPN Enter Production and Distribution Deal Across Digital, Mobile, and TV
Select films from ESPN's renowned documentary series "30 for 30" will air on Viceland, the new cable network from Vice.

[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/03/16 - 08:29 AM]
Acclaimed Italian Crime Series "Gomorrah" Premieres August 24 on SundanceTV
As previously announced, the network has acquired seasons one and two from The Weinstein Company, each season featuring 12 one-hour episodes.

[05/03/16 - 07:22 AM]
Bravo Media Debuts New Series "Below Deck Mediterranean" Launching Activations in New York City and Across Digital Platforms
The network kicks off the new installment of the hit series with a premiere day stunt in New York City, as well as with a "Below Deck Mediterranean" Lens on Snapchat.

[05/03/16 - 07:17 AM]
Surging VH1 Greenlights Weekly Topical Show with Pop Culture Maven and Social Media Powerhouse Amber Rose Slated to Premiere This Summer
Rose will conduct candid interviews with celebrity friends and lead provocative, entertaining and humorous conversations with guests about pop culture, motherhood, relationships, friendships, race, and entrepreneurship.

[05/03/16 - 06:00 AM]
Amazon Prime Video Adds the Latest Series from The Weinstein Company and Oscar and Emmy-Winner Julian Fellowes, "Julian Fellowes Presents Doctor Thorne," to Its Original Series Lineup
The series stars Tom Hollander as Doctor Thorne, Ian McShane as Sir Roger Scatcherd, and Alison Brie as Miss Martha Dunstable.

[05/02/16 - 11:53 AM]
Freeform's "That's So Throwback" Programming Event Begins May 2
Laugh along with Lizzie McGuire as she competes with Kate, flash forward to the future with Raven Baxter, live a double life with Hannah Montana, and help Kim Possible save the world.