or


[10/09/13 - 07:02 AM]
A&E Network to Unveil New Network Identity Across All Platforms
The new brand identity and tagline will launch on December 11 at 10:00/9:00c, during the "Duck Dynasty" Christmas Special.

[via press release from A&E]

A&E NETWORK TO UNVEIL NEW NETWORK IDENTITY ACROSS ALL PLATFORMS

COMPREHENSIVE BRAND REPOSITIONING CENTERED AROUND THE NEW TAGLINE 'BE ORIGINAL'

NETWORK COMPLETES TRANSFORMATION TO 100% ORIGINAL PROGRAMMING IN PRIME

NEW YORK, NY - October 9, 2013 - As A&E is wrapping up an unprecedented tenth consecutive year of growth, the network is rolling out a comprehensive new brand identity, including a new on-air look, a new website and the tagline BE ORIGINAL, it was announced today by David McKillop, General Manager & Executive Vice President of A&E Network.

A&E has undergone a dramatic and successful transformation to a premium entertainment network, and is now firmly seated among the top five networks on cable. The network has also made good on its promise to become 100% original in primetime, a dramatic differentiation from other top tier networks like USA (11% original), TNT (20% original), FX (14% original) and TBS (7% original)*.

"A&E has always been a leader in quality original programming and has enjoyed a decade of growth. Our new tagline embodies who we are and not just what we do," said McKillop. "From 'Duck Dynasty' to 'Bates Motel,' we are 100% original with the most unique characters and content in television. BE ORIGINAL is much more than a tagline, it's a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers."

The new brand identity and tagline will launch on December 11 at 10pm ET/PT, during the "Duck Dynasty" Christmas Special.

"As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for," said Guy Slattery, Executive Vice President of Marketing, A&E Network. "A&E is a brand that celebrates originality. Our content is 100% original, our talent is completely one-of-a-kind and our storytelling is innovative and always fresh. "

About A&E Network

Now reaching 100 million homes, A&E is the home to 100% original content that inspires and challenges audiences to BE ORIGINAL. A&E offers a diverse mix of high quality, uniquely immersive entertainment ranging from the network's original scripted series, including "Bates Motel," "Longmire" and "Those Who Kill," to signature non-fiction franchises, including "Duck Dynasty," "Beyond Scared Straight" and "Storage Wars." The A&E website is located at aetv.com. Follow us on Twitter at twitter.com/aetv and Facebook at facebook.com/AETV.





  [october 2013]  
S
M
T
W
T
F
S
  


· DUCK DYNASTY (A AND E)





[07/25/14 - 07:06 PM]
Video: "The Originals" Season 2 First Look Video
After a fairytale recap, fans were treated to one mother of a first look at the upcoming second season to kick off the panel.

[07/25/14 - 07:05 PM]
Video: "Mike Tyson Mysteries" Extended Preview Video
Fans at the panel were treated to an extended preview of the adult animated series that premieres this fall on Adult Swim and stars Tyson as the head of a mystery-solving team.

[07/25/14 - 07:04 PM]
Video: "The 100" Season 1 Highlight Video
Watch the recap of the show's freshman run from today's panel at the San Diego Comic-Con.

[07/25/14 - 07:03 PM]
Video: "Arrow" Season 3 Sneak Peek Video
Catch a first glimpse of the action-packed series' third season, including views of Colton Haynes in the Arsenal costume, Brandon Routh as Ray Palmer and Karl Yune as Maseo.

[07/25/14 - 04:15 PM]
Video: Watch the Sneak Peek at Season 10 of "Bones" That Debuted Today at San Diego Comic-Con
Look for said run to kick off on Thursday, September 25 at 8:00/7:00c.

[07/25/14 - 03:18 PM]
Video: Starz Releases New Official "Outlander" Video Trailer at San Diego Comic-Con
The new trailer was presented exclusively to over 1,000 zealous "Outlanders" during the Starz panel.

[07/25/14 - 02:53 PM]
Comedy Central(R) Gives Third Season Renewals to "Drunk History" and "Nathan for You"
"Is there any comedy well deeper to draw from than history and business marketing?" asked Kent Alterman.

[07/25/14 - 02:43 PM]
The Summer Season Finale of OWN's Popular Series "The Haves and the Have Nots" Will Air Tuesday, July 29 at 9 P.M. ET/PT
During the season finale, viewers will get a chance to see a sneak peek of Tyler Perry's sexy new drama "If Loving You is Wrong."

[07/25/14 - 02:17 PM]
Video: MTV's "Teen Wolf" -- Mid-Season Trailer
The trailer debuted yesterday during the show's panel at San Diego Comic-Con.

[07/25/14 - 02:08 PM]
Video: HBO Confirms New Cast Members for Fifth Season of "Game of Thrones"
Among the new actors are Alexander Siddig, Toby Sebastian, Nell Tiger Free, Enzo Cilenti, Jessica Henwick, Rosabell Laurenti Sellers, Keisha Castle-Hughes and Jonathan Pryce.

[07/25/14 - 01:10 PM]
Video: Hot New Trailer for "Serial Ape-Ist 2: Monkey See, Monkey Kill"
Plus: check out the Season 7 Highlight Reel from "The Big Bang Theory."

[07/25/14 - 12:47 PM]
AMC Announces "The Walking Dead" Season 5 Premiere on Sunday, October 12 at 9PM ET/PT
The new season will once again be followed by "Talking Dead" and "Comic Book Men."

[07/25/14 - 12:19 PM]
Discovery Channel's "Airplane Repo" Returns with Higher Altitudes, Higher Stakes and a Fierce Female Pilot
The series returns for an all-new season on Friday, August 22 at 10:00/9:00c.

[07/25/14 - 12:00 PM]
Cartoon Network Re-ups the Funny with More "Adventure Time," "Regular Show," "Uncle Grandpa," "Steven Universe" and "Clarence"
"We have created global momentum with this group of home-grown series," said Rob Sorcher, chief content officer for Cartoon Network.

[07/25/14 - 10:35 AM]
AMC Greelnights "White City" Pilot
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.