or


[10/24/13 - 12:26 PM]
SpongeBob SquarePants Balloon Gets Holiday Makeover for 87th Annual Macy's Thanksgiving Day Parade(R)
The SpongeBob balloon design was re-imagined by Nickelodeon and the Macy's Parade organizers to give it a fresh, more vivid look.

[via press release from Nickelodeon]

SPONGEBOB SQUAREPANTS BALLOON GETS HOLIDAY MAKEOVER FOR 87th ANNUAL MACY'S THANKSGIVING DAY PARADE(R)

NEW YORK - Oct. 24, 2013 - Making his way from Bikini Bottom to New York City, the high-flying SpongeBob SquarePants balloon will debut a new look for the 87th Annual Macy's Thanksgiving Day Parade(R) on Thursday, Nov. 28. Donning a holiday-themed ensemble for this year's celebration, millions of fans will watch as SpongeBob takes to the sky for his ninth consecutive procession down the streets of Manhattan.

The SpongeBob balloon design was re-imagined by Nickelodeon and the Macy's Parade organizers to give it a fresh, more vivid look. The balloon structure was also fine-tuned as organizers accomplished an engineering feat, incorporating 800 tie lines in the single chamber sphere that intricately pull together SpongeBob's trademark square shape.

"It's not very often that the term 'square' and 'balloon' are used together, but for nearly a decade the SpongeBob SquarePants balloon has been one of the many highlights of the Macy's Thanksgiving Day Parade," said Amy Kule, Executive Producer of the holiday spectacle. "With his animated persona and super-sized Santa hat, this second iteration of this irascible character will float down the Parade route to the continued delight of the millions of fans lining the streets of New York and the many millions more watching on television across the country. This Thanksgiving, SpongeBob once again takes his rightful position squarely in the sky."

"Nickelodeon has a long history of successful collaborations with Macy's and we are very excited to unveil this new SpongeBob balloon at the Parade this year," said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon. "Watching the Parade is a time-honored, Thanksgiving Day tradition and we hope this balloon brings a sense of SpongeBob's eternal optimism to the millions of families watching at home and the millions more experiencing the Parade in New York City."

In 2004, the first-ever SpongeBob SquarePants Balloon made its inaugural appearance in the Macy's Thanksgiving Day Parade to the delight of kids and adults alike. Based on the most-watched animated kids' show on TV, this year's newest SpongeBob balloon will stand at 44-feet tall, 41-feet long and 34-feet wide as it struts down New York's most famous parade route.

Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the most-watched animated program with kids 2-11 for more than 12 consecutive years, and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks. As the most widely distributed property in Viacom history, SpongeBob is seen in over 170 countries and translated in more than 35 languages. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at 212.494.4495.

Macy's Thanksgiving Day Parade airs nationwide on NBC-TV on Thursday, November 28, 2013 from 9:00 a.m. until noon, in all time zones.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [october 2013]  
S
M
T
W
T
F
S
  


· SPONGEBOB SQUAREPANTS (NICKELODEON)





[03/20/25 - 01:15 PM]
Prime Video Returns with 21-Game Slate in 2025 WNBA Season
Coverage tips off Thursday, May 22 at 7:30 p.m. EDT with a star-studded matchup between the Indiana Fever and Atlanta Dream.

[03/20/25 - 12:52 PM]
ESPN & ABC's 2025 WNBA Regular Season Schedule
ESPN, which has aired the WNBA since the league's inception in 1997, will tip off its 29th consecutive season on Saturday, May 17, with expanded coverage across ESPN, ABC, Disney+, ESPN+, and ESPN Deportes (Spanish).

[03/20/25 - 12:00 PM]
Acorn TV Reveals Premiere Date and First Look at Season Four of Fan-Favorite Mystery Series "Harry Wild"
The popular Irish mystery series starring and executive produced by Jane Seymour will debut with a two-episode premiere on Monday, May 5 exclusively on Acorn TV in the U.S., Canada, New Zealand, Australia, and the UK.

[03/20/25 - 11:01 AM]
Video: Paramount+ Releases Official Trailer and Premiere Date for New Documentary "The Carters: Hurts to Love You"
The two-part documentary will premiere on Tuesday, April 15 exclusively on Paramount+.

[03/20/25 - 11:00 AM]
What's New on Max This April
Highlights include new seasons of the HBO original series "The Last of Us" and "The Rehearsal" plus the Max original comedy series "Hacks."

[03/20/25 - 10:30 AM]
CBS' "Elsbeth" Announces Star-Studded Lineup of Returning Guest Stars for Its Epic Season Two Finale, May 8
When Elsbeth tries to solve a murder, she comes face to face with many familiar suspects.

[03/20/25 - 10:00 AM]
Starz Picks Up Five-Part Docuseries "Magic City: An American Fantasy" to Premiere This Summer
The five-part docuseries uncovers the story behind the famed Atlanta strip club, Magic City, and its decades-long influence on hip-hop.

[03/20/25 - 10:00 AM]
"Hollywood Squares" Announces Season Finale Episode Air Dates with Celebrity Guest Lineup
New episodes will air Friday, May 2 and Friday, May 9 (8:00-9:00 PM, ET/PT).

[03/20/25 - 09:40 AM]
"America's Test Kitchen: The Next Generation" Is Back! Prime Video Announces Season Two with Host, Jeannie Mai
All 10 episodes of the food competition series will be available on April 1, exclusively on Prime Video in over 250 countries and territories.

[03/20/25 - 09:05 AM]
Heartwarming Family Drama "The Street Where I Live" Makes Exclusive US Debut Thursday, April 3, 2025 on Viaplay
The new, heartwarming six-part drama series is a story of love, neighborhood and unexpected intrigue.

[03/20/25 - 09:04 AM]
Video: AMC Networks Releases Thrilling Trailer for Season Two of "The Walking Dead: Dead City" Starring Jeffrey Dean Morgan and Lauren Cohan
Starring Jeffrey Dean Morgan and Lauren Cohan as fan-favorite characters "Negan" and "Maggie," the new season will debut Sunday, May 4 at 9:00/8:00c on AMC and AMC+.

[03/20/25 - 09:01 AM]
Video: "Women's Sports Now" - Official Trailer - The Roku Channel
They're taking sports to the next level.

[03/20/25 - 09:01 AM]
Video: "The Four Seasons" - Official Teaser - Netflix
Six old friends head for a relaxing weekend away only to learn that one couple in the group is about to split up.

[03/20/25 - 08:02 AM]
New Episodes of TLC's "Sister Wives" Begin on Sunday, April 20th at 10PM ET
The series is back with five all new episodes as the Brown family navigates evolving relationships, living situations, and heartfelt moments.

[03/20/25 - 07:36 AM]
Netflix Announces "Big Mouth" Final Season Guest Star and Date Announcement - First Look Images
Cynthia Erivo, Holly Hunter, Steve Buscemi, and many more to guest star in the eighth and final season of the beloved comedy series, due on May 23.