[11/04/13 - 12:29 PM]
Syfy, Advertising Age and The ADVERTISING Club of New York Partner for Transmedia Storytelling Symposium on Tuesday, November 5
The panelists will examine some of the industry's most innovative, hotly discussed case studies of transmedia storytelling.

[via press release from Syfy]




NEW YORK - November 4, 2013 - Syfy, Advertising Age & The ADVERTISING Club of New York will transport the advertising community into the imaginative new worlds of storytelling - which are permanently transforming how consumers interact with content - through the Transmedia Storytelling: Masters & Dreamers conference, which will be held at the New World Stages in New York on Tuesday, November 5 from 9:30AM-2PM.

From keynote speaker Anthony Bourdain to a conversation with renowned futurist Dr. James Canton, CEO of the Institute for Global Futures, attendees will hear directly from the masters and dreamers who are reshaping the way viewers experience and participate in entertainment.

The panels will feature industry leaders Randy Browning (CEO,Blab); Ingrid Kopp (Director, Digital Initiatives, Tribeca Film Institute); Lance Weiler (Writer, Director, Experience Designer); Michael Engleman (EVP, Digital & Global Brand Strategy, Syfy); Christos Apartoglou (Senior Product Marketing Manager, Google Chrome); Jonathan Perelman (Vice President of Agency Strategy & Industry Development, BuzzFeed); Gurj Bassi (Digital Marketing Director, Republic Records); Jon Giegengack (Principal and Co-Founder, Hub Entertainment Research); and Renan Borelli (Senior Account Manager, MXM Social).

The panelists will examine some of the industry's most innovative, hotly discussed case studies of transmedia storytelling - including Syfy's Defiance and Sharknado - by deep diving into the genesis and success of the projects, as well as presenting new understandings about consumer behavior.

The moderators will be John Nitti (President, Activation, Zenith); Ed Castillo (Head of Planning, TBWA\Chiat\Day New York); Jeff Semones (President, M80) and Dan Buczaczer (EVP, Creative Partnerships, VivaKi).

Said Michael Engleman, Executive Vice President, Marketing, Digital & Global Brand Strategy, Syfy: "The advertising community is hungry for information about the growth and impact of multimedia storytelling. This transmedia storytelling event will be an insightful and entertaining look at the diverse new ways stories are told, while providing a roadmap to how we all can spark the next generation of consumer participation."

Said Angela Carola, General Manager, Advertising Age: "As media evolves to live across multiple distribution channels to create a unified experience, how we develop, create and tell those stories is drastically changing. We're excited to work with Syfy and The Advertising Club of New York to bring together a who's who of some of those thought leaders that are at the forefront of this change. The day will be full of insights and learnings to bring back to your office as well as some surprises that will delight attendees."

"In an industry increasingly reliant on consumer participation, innovative storytelling has taken on an entirely new significance," says Gina Grillo, President & CEO of The ADVERTISING Club of New York. "This all-star lineup of panelists will be able to provide the insights necessary to empower marketers and advertisers to advance creativity and engagement across multichannel platforms."

Anthony Bourdain is a 28-year veteran of professional kitchens, having worked as a dishwasher, line cook and chef. In 2000, he published Kitchen Confidential, a bestselling memoir of his experiences in the culinary world, which launched him into the world of culinary writing and television. He currently hosts the Emmy Award-winning travel docu-series Parts Unknown on CNN and co-hosts The Taste, a cooking competition series with Nigella Lawson for ABC.

Dr. James Canton is a renowned global futurist, social scientist, keynote presenter, author, and visionary business advisor. Dr. Canton is CEO and Chairman of the Institute for Global Futures, a think tank he founded in 1990. The largest companies and governments in the world have gained from his foresight. He advises the Global Fortune 1000 on trends in innovation, financial services, health care, life sciences, energy, security, workforce, climate change and globalization. Dr. Canton is the author of The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10 and 20 Year. He has advised three White House Administrations, the National Science Foundation and MIT's Media Lab, Europe.

The ADVERTISING Club of New York is the advertising industry's leading organization, providing members access to a network of thought leaders, the fuel for creativity, greater diversity, and the best training for professional development. The AD Club represents the vision and mission of a vibrant international advertising community across crafts, uniting professionals around a shared experience and passion in the name of exchanging ideas and best practices for business. www.theadvertisingclub.org

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation. (Syfy. Imagine greater.)

  [november 2013]  


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