[11/07/13 - 06:45 AM]
CMT to Launch Video Viewing App Including TV Everywhere On-Demand Viewing
As an introduction to the app, CMT will pre-release the first episode of the new season of its hit series "Sweet Home Alabama" exclusively in the app.

[via press release from CMT]


First Episode of New Season of Hit Series "Sweet Home Alabama" To Debut Exclusively in The App A Week Before Television Premiere

Nashville, TN, November 7, 2013 - CMT today announced the premiere of its first video app tied to its programming featuring TV Everywhere functionality and co-viewing. As an introduction to the app, CMT will pre-release the first episode of the new season of its hit series "Sweet Home Alabama" exclusively in the app a week before its premiere on television. Beginning today, fans will be able to download the new app for free on iPhone and iPad. In the coming months, CMT will launch, CMT Artists, a separate music app experience that will simplify the process of discovering and connecting with artists. RAM Truck Brand is the exclusive launch partner of CMT's app.

"With this launch, we're giving fans more opportunities to access their favorite shows and characters, while at the same time providing new ways to work with our cable and ad partners," said Martin Clayton, VP of Connected Content for CMT. "This new app experience will immerse our audience in the CMT brand and allow us to deliver them new video content everyday."

The app provides fans unmatched access to a library of current episodes and full seasons of hits including "Dog and Beth: On The Hunt," "Dallas Cowboy Cheerleaders: Making the Team," "Cassadee Pope: Frame by Frame," as well as retro favorites including "Trick My Truck" via TV Everywhere. Access to full-length episodes in the CMT app will be included as part of a subscriber's TV service package from any one of ten distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes. Subscribers simply need sign in with their TV provider credentials to watch full episodes. All users will be able to access unique content that extends the narrative of the show, including after shows, cast interviews and original webisodes.

As an introduction to the new app, CMT will pre-release the first episode of the new season of the dating reality series, "Sweet Home Alabama" exclusively in the app, one week before its premiere on television. "Sweet Home Alabama" is the #1 most-streamed original series in the history of CMT.com. Season 4 of the popular series follows Southern belle Kelsey Smith's journey to find true-love by dating city guys and country fellas.

This marks the latest in a line of recent innovative experiments aimed at providing fans with immediate access to exclusive content within its brand apps. Recently, MTV became the first network to pre-release an entire season of a series, "Wait 'Til Next Year," in its app prior to premiere on television. During it's pre-release, the show helped drive the app's biggest streaming week to date per person and increased downloads 47% week-over-week. Additionally, the series' television premiere drew an 8% uptick in P12-17*. When fans banded together to tweet #UnlockMiley to access two new clips for the "Miley: The Movement," MTV app installs increased more than 80 percent week over week. In addition, following the television premiere of "CrazySexyCool: The TLC Story," VH1 placed the film exclusively in the VH1 app for a week and generated 1.4 million streams of the film and other TLC content.

The CMT new app will offer a new co-viewing "Connect" experience that will filter the best tweets from Twitter and allow fans to discuss their favorite shows and characters in real time with other fans or with the show's cast on the app or via Facebook.

The CMT App is available for free from the App Store on iPhone, iPad and iPod touch or at www.AppStore.com/CMTApp.

* Source: Nielsen. Live+SD. Television premiere: 11/1/13, Fri/8-9P. Versus prior four weeks: 9/30/13-10/27/13.

  [november 2013]  


[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.