redditgifts and truTV Team Up to Set New World Record For the Largest Gift Exchange Ever
truTV's Guinness World Records(R) Unleashed to Serve as Promotional Tie-In
reddit is teaming up with truTV to set a new GUINNESS WORLD RECORDS(R) title by making redditgifts' Secret Santa 2013 the largest gift exchange ever. truTV's hit series Guinness World Records(R) Unleashed will tie into Secret Santa 2013 with extensive cross-promotion of the gift exchange and the series across reddit and truTV properties.
redditgifts was founded in 2009 as an online Secret Santa program for redditors. The program's 2011 holiday exchange set a world record for the largest gift exchange ever, drawing 30,240 participants worldwide. Last year, reddit broke that record with a whopping 44,805 participants from 130 countries.
Reddit is looking to surpass last year's gift-exchange participation rate by a wide margin, with a goal of 65,000 participants for Secret Santa 2013. If the campaign for a new record is successful, everyone who participates in Secret Santa 2013 will be emailed information on how to obtain an official GUINNESS WORLD RECORDS certificate.
"We're excited to be collaborating with truTV to raise awareness of this year's Secret Santa and make 2013 the biggest year for gift exchanges yet," said redditgifts founder Dan McComas. "We think it's a natural pairing for people who are fans of Guinness World Records Unleashed to want to earn their own place in history, and we hope that redditors and those who are new to reddit alike join in the fun and share the holiday spirit around the world."
"redditgifts' Secret Santa 2013 campaign is a great opportunity for truTV to link Guinness World Records Unleashed with a global holiday event," said Chris Linn, president, head of programming for truTV. "We're thrilled to be involved with this special attempt to set a new GUINNESS WORLD RECORDS title."
How the redditgifts Secret Santa 2013 Gift Exchange Works
Anyone wishing to participate in redditgifts' Secret Santa 2013 can sign up at http://redditgifts.com/secretsanta. Each user is asked to fill out a profile that includes likes, dislikes and any other information that might be helpful to his/her Secret Santa. Users must have or create a redditgifts account in order to participate.
Each registered user is matched with a gift recipient and a secret gift giver. Secret Santas are encouraged to check the profile information for their gift recipient in order to choose the perfect gift. Reddit recommends each Secret Santa spend around $20 for a gift, which must be shipped by Dec. 20.
Once a participant receives his/her gift, reddit invites them to take a picture and post it to the redditgifts gallery in order to share in the global merriment.
Additional information about redditgifts' Secret Santa 2013 program is available at http://redditgifts.com/faq.
Guinness World Records(R) Unleashed - Thursdays at 8 p.m. (ET/PT)
truTV's hit series Guinness World Records(R) Unleashed, hosted by Dan Cortese (Veronica's Closet, Surviving Suburbia, MTV Sports), is back with more daring and fearless record hopefuls as they attempt to secure their place in history by breaking some truly outrageous world records. For years, GUINNESS WORLD RECORDS have delighted, astonished and amazed readers with its book of incredible achievements. Now in Guinness World Records(R) Unleashed, the curtain is drawn back to reveal what really goes on when the most unbelievable, jaw-dropping records are attempted. In addition to host Dan Cortese, the series features Stuart Claxton, the show's primary Guinness World Records adjudicator. Liz Smith, also of Guinness World Records, and actor/musician Zach Selwyn (Greek, Battleship) provide commentary on the action. Guinness World Records(R) Unleashed is produced for truTV by High Noon Entertainment.
Founded in 2005 by Alexis Ohanian and Steve Huffman, reddit is a community includes more than 71.1 million users around the world. Users can create subreddits around topics they're passionate about; there are more than 5,400 active subreddits that users can peruse, submit to, and subscribe to on the site. reddit also helps host the world's largest gift exchange as listed in the Guinness Book of World Records through reddit gifts; it also features video and original programming through reddit.tv.
truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Impractical Jokers, Guinness World Records(R) Unleashed, Lizard Lick Towing, Killer Karaoke, Upload with Shaquille O'Neal, Storage Hunters, Full Throttle Saloon, South Beach Tow, World's Dumbest... and Operation Repo. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.