E! CELEBRATES JANUARY 19 DEBUT OF NEW SERIES "#RICHKIDS OF BEVERLY HILLS" WITH MULTI-CITY FINDERS KEEPERS SOCIAL MEDIA HUNT GIVING AWAY DESIGNER ITEMS

"Finders Keepers" Invites Fans To Follow Clues Posted On @RichKidsOfBH Instagram, Then Seek Out and Claim Fabuluxe Prizes In Their City From The Most Sought After Luxury Brands

Los Angeles, December 23, 2013 - E!'s new series "#RichKids of Beverly Hills" takes viewers inside an elite circle of wealthy twenty-somethings whose closets are filled with items from the world's most luxurious brands, and to celebrate the January 19 premiere (10pm ET/PT), the network is inviting fans in major cities throughout the U.S. to join in "Finders Keepers," in which the prizes are free for the taking and include five fabuluxe items in each city. E!'s "#RichKids" Team will be planting five luxury items for discovery on one day in each city. Then, on the date listed below for that city, fans can check Instagram (@RichKidsOfBH) for visual clues to the locations of the five items. Photos of landmarks, street signs and iconic markers and other clues will point the way to the hidden luxury items, and what lavish items they are! In every city, our "#RichKids" Team will plant one of each of the following designer items: headphones, bracelet, backpack, wallet, and handbag.

When an eligible fan/follower discovers one of the items, they simply just take a selfie with it, use our hashtag, post to Instagram in true #RichKids fashion ... and it is all theirs. After all ... "Finders Keepers!" And for those who aren't lucky enough to find a prize, there is still a chance to win $10,000. Eligible fans can take a selfie holding a #RichKids sign, post to Instagram with our #RichKids hashtag between January 1 and January 20, and they will be automatically entered into a national sweepstakes to win the ultimate #RichKids grand prize of $10,000.

Following is the anticipated list of cities and dates in which "Finders Keepers" takes place (cities and schedule subject to change):
New York - 1/1
Baltimore - 1/2
St. Louis - 1/3
Sacramento - 1/4
Cleveland - 1/5
Orlando - 1/6
Denver - 1/7
Miami - 1/8
Minneapolis - 1/9
Tampa - 1/10
Seattle - 1/11
Houston - 1/12
Atlanta - 1/13
Washington DC - 1/14
Boston - 1/15
San Francisco - 1/16
Dallas - 1/17
Philadelphia - 1/18
Chicago - 1/19
Los Angeles - 1/20

Find out more about "#RichKids of Beverly Hills" at the show's social pages, which include: FB: RichKidsofBH Twitter: @RichKidsofBH Instagram: @RichKidsofBH

"Finders Keepers" Legal Terms and Conditions: NO PURCHASE NECESSARY. Void where prohibited. Open to residents of the 50 US or DC who are 18 or older. Begins 1/1/14 at 12:00am PT and ends 1/20/14 at 11:59:59pm PT. Official Rules: http://www.eonline.com/news/492666/richkids-finders-keepers. Sponsor: E! Entertainment Television, LLC. By participating in the "Finders Keepers" promotion, entrants must obey all traffic, safety and other applicable laws and will not expose himself/herself or any other individual, whether participating in the promotion or not, to harm or danger of any kind

Sweepstakes Legal Terms and Conditions: NO PURCHASE NECESSARY. Void where prohibited. Open to residents of the 50 US or DC who are 18 or older. Begins 1/1/14 at 12:00am PT and ends 1/20/14 at 11:59:59pm PT. Limit one entry per person. Official Rules: kpicentral.com/finderskeeperssweeps. Sponsor: E! Entertainment Television, LLC. Retail value of all prizes: $10,000

About E! Entertainment

E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms anytime and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Kourtney and Kim Take Miami," "Married to Jonas" and "Total Divas." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.