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[01/13/14 - 02:05 PM]
21st Century Fox Makes Super Bowl XLVIII Promotion a Company-Wide Priority
Among the participating networks: FOX, FOX Sports 1, select FOX Sports Regional Networks, FOX Deportes, FOX News Channel, FOX Business Network, FX, FXX, FXM, National Geographic Channel and MundoFox.
[via press release from FOX Sports]

21ST CENTURY FOX MAKES SUPER BOWL XLVIII PROMOTION A COMPANY-WIDE PRIORITY

Broad Effort Includes Nightly Primetime Opens Airing Simultaneously Across Multiple Fox Channels

New York - As Super Bowl XLVIII approaches, the boldest and coldest in history, 21st Century Fox unveils its comprehensive promotional strategy for what is annually the highest-rated and most-watched television program in the United States. 21st Century Fox is utilizing its multitude of television and digital assets to promote Super Bowl XLVIII, which airs Sunday, Feb. 2, live and exclusively from MetLife Stadium in East Rutherford, NJ, on FOX - and for the first time ever in the U.S., in Spanish on FOX Deportes. Super Bowl XLVIII, hosted jointly by the states of New York and New Jersey, is the first Super Bowl ever played in an open-air, cold-climate stadium.

The 21st Century Fox Super Bowl promotional effort is led by coordinated Super Bowl-themed opens simultaneously kicking off the evening's primetime programming during Super Bowl Week across multiple Fox channels, including FOX, FOX Sports 1, select FOX Sports Regional Networks, FOX Deportes, FOX News Channel, FOX Business Network, FX, FXX, FXM, National Geographic Channel and MundoFox. The first, an original Super Bowl-themed musical sketch featuring THE SIMPSONS and animated versions of FOX Sports' Terry Bradshaw, Howie Long, Curt Menefee and Michael Strahan, airs Sunday, Jan. 26 at 8:00 PM ET/PT. Fox channels also offer a variety of unique football-themed entertainment programs and Super Bowl-themed shows, opens, bumpers, promos, program marathons and news coverage dedicated to the game in the week preceding the game. Specific network initiatives include:

FOX

- Multi-channel Super Bowl-themed open kicks off primetime programming Sunday, Jan. 26 through Saturday, Feb. 1

- Super Bowl bumpers and promos to incorporate "Super Bowl Week on FOX Continues with ..."

- Super Bowl segments in FOX O&O morning news shows during Super Bowl Week

- FOX SUPER BOWL SUNDAY pregame show promos begin the week of the NFC Championship Game

- FOX NEWS SUNDAY with Chris Wallace airs live from MetLife Stadium (Sunday, Feb. 2 at 10:00-11:00 AM ET/PT)

- Special football-themed programming on primetime comedies and dramas, including RAISING HOPE, BONES, ENLISTED, AMERICAN DAD and THE SIMPSONS

FOX Sports 1

- Multi-channel Super Bowl-themed open kicks off prime time programming Sunday, Jan. 26 through Saturday, Feb. 1

- Super Bowl bumpers and promos incorporate "Super Bowl Week on FOX Sports 1 Continues with ..."

- FOX SUPER BOWL DAILY airs live twice a day from FOX Sports' Times Square studio each weekday from 12:00-1:00 PM ET and 6:00-7:00 PM ET. Show also airs live on Saturday, Feb. 1 from 5:00-7:00 PM ET

- FOX SPORTS LIVE features live reports all week from FOX Sports' Times Square studio.

- AFTERNOON HUDDLE airs live from Radio Row at the New York Sheraton throughout the week from 1:00-4:00 PM ET.

- Super Bowl themed CROWD GOES WILD shows air weekdays from 5:00-6:00 PM ET during Super Bowl Week

- NFL SUPER BOWL KICK-OFF SPECTACULAR airs on Monday, Jan. 27 from 8:00-9:00 PM ET

- Super Bowl themed FOX SPORTS 1 ON 1 episodes air during Super Bowl Week

- FOX SUPER BOWL KICKOFF live from MetLife Stadium on Super Bowl Sunday from 10:00 AM ET-1:00 PM ET

FOX Deportes

- Multi-channel Super Bowl-themed open kicks off prime time programming Sunday, Jan. 26 through Saturday, Feb. 1

- Super Bowl bumpers and promos to incorporate "Super Bowl Week on FOX Deportes continues ..."

- In support of the Super Bowl's historic first-ever U.S. telecast in Spanish, FOX Deportes reports for news programs from FOX Sports' Times Square studio throughout the week

FOX News Channel/FOX Business Network

- Multi-channel Super Bowl-themed open kicks off prime time programming Sunday, Jan. 26 through Saturday, Feb. 1

- Super Bowl themed bumpers and promos

- SHEPARD SMITH REPORTING airs live from FOX Sports' Times Square studio on Thursday, Jan. 30 from 3:00-4:00 PM ET

- THE O'REILLY FACTOR airs live from FOX Sports' Times Square studio on Thursday, Jan. 30 from 8:00-9:00 PM ET

- THE FIVE originates from FOX Sports' Times Square studio on Friday, Jan. 31 from 5:00-6:00 PM ET (recorded at 3:00PM ET same day)

- THE KELLY FILE with Megyn Kelly airs live from FOX Sports' Times Square studio on Friday, Jan. 31 from 9:00-10:00 PM ET

- Brian Kilmeade, co-host of FOX & FRIENDS, provides live reports throughout Super Bowl Week from Super Bowl Blvd. and from MetLife Stadium on Saturday and Sunday

FX/FXX/FXM

- Multi-channel Super Bowl-themed open kicks off prime time programming Sunday, Jan. 26 through Saturday, Feb. 1

- Super Bowl bumpers and promos

- FX: Robot Movie Marathon on Saturday, Feb. 1 with bumps hosted by FOX Sports' animated robot Cleatus featuring Real Steel (2:00-5:00 PM ET), Transformers 2 (5:00-8:00 PM ET); and Transformers 3 (8:00-11:30 PM ET)

- FXX: THE LEAGUE SEASON 5 MARATHON on Saturday, Feb. 1 (8:00 PM ET-2:30 AM ET) with bumps hosted by NFL on FOX on-air personalities

- FXM: Football Movie Marathon on Saturday, Feb. 1 with bumps hosted by NFL on FOX on-air personalities featuring Leatherheads (3:00-5:30 PM ET); Radio (5:30-8:00 PM ET); and The Express (8:00-11:00 PM ET & 11:00 PM ET-2:00 AM ET)

National Geographic Channel

- Multi-channel Super Bowl-themed open kicks off prime time programming Sunday, Jan. 26 through Saturday, Feb. 1

- Super Bowl bumpers and promos

MundoFox

- Multi-channel Super Bowl-themed open kicks off prime time programming Sunday, Jan. 26 through Saturday, Feb. 1

- Super Bowl bumpers and promos

FOX Stations and Affiliates

- WNYW-TV's GOOD DAY NEW YORK airs from FOX Sports' Super Bowl XLVIII studio in Times Square throughout Super Bowl Week

- FOX NewsEdge feeds FOX stations and affiliates Super Bowl segments for local news insertion throughout Super Bowl Week

- Approximately 10-15 FOX affiliates are expected to file live hits from FOX Sports' Super Bowl affiliate stage adjacent to in FOX Sports' Times Square studio, including WNYW (New York), WTXF (Philadelphia) and WTIC (Hartford)

- Live four-hour satellite media tour during Super Bowl Week with FOX Sports and FOX Sports 1 NFL on-air personalities

Key to live weekday coverage of Super Bowl Week is FOX Sports' three-story studio facility and broadcast compound in Times Square, between 46th and 47th Streets. Designed to be a fully functional, 40' by 40' climate controlled television studio with iconic views of the Crossroads of the World, it is able to accommodate a variety of programs from a wide assortment of Foxchannels and local stations and affiliates including FOX Sports, FOX Sports 1, FOX Deportes, FOX News Channel and WNYW-TV (NY).





  [january 2014]  
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