[02/14/14 - 12:02 PM]
"Hollywood Game Night" Party Game Hits Shelves February 15
The game includes five different card games, dual purpose coasters, a timer, a dry erase score chart and a marker to keep score.

[via press release from NBC]


NBCUniversal Television Consumer Products and Cardinal Industries Join Forces to Launch First Game Based on Hit Series which Returns to NBC on February 27

UNIVERSAL CITY, CALIF. - February 14, 2014 - NBCUniversal Television Consumer Products announced today that Cardinal Industries, a leading board and card game developer, will introduce a card game based on the hit show, "Hollywood Game Night." Hitting shelves on February 15, the Hollywood Game Night Party Game will be available initially at Walmart stores for an exclusive window and will also be available at the NBC online store (www.nbcuniversalstore.com). "Hollywood Game Night" returns to NBC on February 27 and will air on Thursdays at 9 p.m. ET/PT. The licensing deal was brokered by Joy Tashjian Marketing Group, LLC.

The Hollywood Game Night Party Game transports all the fun and high jinx of the series, hosted by Jane Lynch right into everyone's living room. The game includes five different card games, dual purpose coasters, a timer, a dry erase score chart and a marker to keep score. Players will learn how well they know pop culture, who can "doo" a song the best and which team can conquer the Celebrity Name Game Challenge.

"The Hollywood Game Night Party Game is a great way to bring the fun of the show right into your own home," said Kerry O'Donnell, director of global licensing, NBCUniversal Television Consumer Products Group. "The pop culture trivia and fast-paced format of the games will provide outrageous fun and lasting memories for our fans. We are really proud to be working with Cardinal on this project as the show continues into its second season."

"'Hollywood Game Night' is tailor-made for home entertainment," said Joel Berger, President, Cardinal Industries. " Its unique, teamwork-based format provides the perfect kicker for any party, event or simple family evening at home."

"JTMG and Cardinal have worked together on many game show properties" said Joy Tashjian, President of Joy Tashjian Marketing Group. "Cardinal knows how to recreate the excitement of the television game experience and bring it to your home."

Currently in its second season, "Hollywood Game Night" transports contestants from their everyday lives to a once-in-a-lifetime night of fun and celebration as they step beyond the velvet rope and rub shoulders with some of their favorite celebrities to compete for the chance to win up to $25,000. Hosted by Emmy Award and Golden Globe winner Jane Lynch, "Hollywood Game Night" is produced by Hazy Mills Productions ("Grimm," "Hot in Cleveland"), Mission Control Media (Syfy's "Face Off") and Universal Television. Sean Hayes, Todd Milliner, Michael Agbabian and Dwight D. Smith are executive producers.

About Cardinal Industries

Cardinal Industries a privately held company, located in Long Island City, NY; manufactures more than 400 items including traditional dominoes, checkers, Poker Sets and an extensive line of Licensed games and puzzles. Cardinal has made a name for itself in licensed Puzzles and games - working with the best in class Licenses such as Disney, Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBC, Warner Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, Hasbro and more! Among the product categories in which Cardinal dominates are Puzzles - Lenticular, wood, basic, Games - signature board games, card games, Skill & Action all include innovative elements and packaging! Cardinal offers retailers one stop shopping in games and puzzles

About NBCUniversal Television Consumer Products Group

NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBC Entertainment and Catalog portfolio, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and www.nbcuniversalstore.com. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.

About Joy Tashjian Marketing Group:

Formed in 1998, Joy Tashjian Marketing Group, LLC (JTMG) specializes in strategic retail development and implementation for entertainment and fashion trademarks. Honored numerous times for its many accomplishments by the licensing industry, JTMG is the recipient of the country's Top 40 Licensing Agencies by License Global Magazine, was nominated for LIMA's Best Licensee /Hard Goods Program (Quill.com for "The Office"/'Dunder Mifflin' Copy Paper) and Best Film/TV/Entertainment Program of the Year ("The Biggest Loser"), and won the Best Retail Promotion of the Year (Walgreens for "The Biggest Loser") and Best Retail Promotion of the Year for "Deal or No Deal" with Toys R Us. JTMG serves as Agency of Record for a wide and varied roster of leading entertainment clients including NBC Television, Comcast Entertainment and Shed Media USA. Among the current and all-new major television brands represented by JTMG are "Parks & Recreation," "Hollywood Game Night," "The Tonight Show starring Jimmy Fallon," "Grimm," "Bates Motel," "Brooklyn Nine-Nine," "The Mindy Project," "The Office," and NBC Classic Television Library, Nickelodeon's "Wild Grinder's," Endemol Entertainment's hit game shows "Fear Factor" and "Deal or No Deal," "Keeping Up With The Kardashians" and "Kourtney and Khloe Take Miami." JTMG also represents top the licensing programs for fashion designer Robin Zingone art-based designer.

  [february 2014]  


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