MTV'S "ULTIMATE FAN EXPERIENCE" TO GIVE ONE FAN A ONCE-IN-A-LIFETIME VIP EXPERIENCE WITH DEMI LOVATO, FIFTH HARMONY AND CHER LLOYD

One Lucky Fan and a Friend Will Fly to Nashville To Go On A Shopping Spree with Fifth Harmony, Hang out at a Sound Check Party with Demi Lovato, Go Knitting with Cher Lloyd And Score Front Row Tickets to Their "Neon Lights" Tour

New York, NY (February 19, 2014) - On the heels of bringing fans face-to-face with Britney Spears (Britney.MTV.com) and Miley Cyrus (Miley.MTV.com), MTV today revealed its latest "Ultimate Fan Experience" with pop sensation, Demi Lovato, MTV Artist to Watch, Fifth Harmony and 2013 MTV EMA co-host, Cher Lloyd.

Beginning today, fans can enter at www.ultimatefanexperience.mtv.com for a once-in-a-lifetime VIP experience where one lucky fan and a guest will jet off to Nashville and hang with Demi Lovato, Fifth Harmony and Cher Lloyd during their current Neon Lights tour. The whirlwind day will start with a shopping spree with Fifth Harmony. Next, the winner and guest and guest will spend some time knitting with Cher Lloyd before heading to a sound check listening party and meet and greet with Demi Lovato. The day will end with front row seats to their Neon Lights tour.

"I'm thrilled to partner with MTV to create an unforgettable experience for my fans," said Demi Lovato. "My Lovatics are incredible and having the opportunity to spend a day with them would be an honor."

"I am so excited to be part of MTV's Ultimate Fan Experience," said Cher Lloyd. "I love getting to know my Brats and MTV is giving me a great opportunity to do that. This is just the beginning of many more fun moments between me and my fans over the next couple months! Stay tuned!"

This marks latest MTV Ultimate Fan Experience; which aims to bring fans and artists together in ways that only MTV can. The Britney Spears campaign, had a 62% conversion rate (users that clicked on promotion followed through to enter) which is one of the highest conversion rates MTV has seen. Additionally, there was an outstanding 55K+ entries for the Miley Ultimate Fan Experience which is the most entries for a music based opportunity in recent years.

Demi, Lovato's fourth album on Hollywood Records released on May 14, 2013, is her most personal album to date as Demi Lovato co-wrote nearly every song on the album, along with a team of top producers and writers (TheSUSPEX (Mitch Allan & Jason Evigan), Priscilla Renea, Ryan Tedder, Emanuel "Eman" Kiriakou, Carl Falk, Rami Yacoub, Savan Kotecha, Ali Tamposi, The Monsters & Strangerz, Jonas Jeberg, Anne Preven, and Matt Rad.) The album debuted at #3 in the U.S., making it her fourth top ten debuting album. It has already reached #1 on iTunes in over 50 countries since its debut. Spurred by first-week sales of 215,000, "Heart Attack," the first single off Demi debuted at #1 on the iTunes' chart in over 25 countries (including the U.S.). The single achieved Gold status in the U.S. and Canada within just four weeks of its release, and achieved Platinum status in the United States and Canada within just 10 weeks of its release. Produced by The Suspex and co-written by Lovato, "Heart Attack" became the most added song on Top 40 Radio in the U.S. the week it premiered. She is also a New York Times best selling author with her first book, "Staying Strong" reaching #1 in its debut.

From X Factor to stardom - the teen girl group Fifth Harmony has taken the world by storm after they were brought together on the second season of The X Factor in 2012. In 2013, Ally Brooke, Normani Kordei, Lauren Jauregui, Camila Cabello, and Dinah Hansen released their debut EP "Better Together" featuring five distinct versions, headlined a sold-out tour and ruled the airwaves with their smash single "Miss Movin On."

Cher Lloyd first burst onto the scene as a finalist on the U.K. version of The X Factor in 2010, she began to make waves in the U.S. the following year with one of that summer's most irresistible songs, "Want U Back," a double-platinum hit that led The New York Times to proclaim, "...she's the future." The 20-year-old British singer and songwriter followed it up with the gold-certified ode to female friendship, "Oath," and a Top 10 album, Sticks & Stones. Cher is gearing up to head out on Demi Lovato's Neon Lights tour followed by the release of her sophomore album "Sorry I'm Late" this Spring.

For more information, including news, interviews, performances and music videos from Demi Lovato, Fifth Harmony and Cher Lloyd, check out MTV Artists on the web (Artists.MTV.com) or download the free app for iOS.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.comis a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.