or


[02/26/14 - 10:12 AM]
El Rey Network and Heineken USA Brew Up Exclusive Beer Integration in 2014
The customizable campaign will be supported across all of El Rey Network's television, digital and social media channels.

[via press release from El Rey Network]

EL REY NETWORK AND HEINEKEN USA BREW UP EXCLUSIVE BEER INTEGRATION IN 2014

Alliance With Leading International Brewer Anchored By Inclusion of Dos Equis Brand in Network's New and Original Content Beginning With 'From Dusk Till Dawn: The Series'

New York - February 26, 2014- El Rey Network, the general entertainment cable channel founded by filmmaker Robert Rodriguez, announced today that they have entered into an exclusive integration deal with HEINEKEN USA, the world's leading international brewer. The details of the initiative were unveiled at a press breakfast held at The Lambs Club in New York City.

The customizable campaign will be supported across all of El Rey Network's television, digital and social media channels. Highlights include integration of popular brands from the HEINEKEN USA portfolio into El Rey's original scripted series, as well as the creation of branded content for on-air and off, co-marketing efforts and more. The network's first scripted original, "From Dusk Till Dawn: The Series," premiering March 11 at 9pm et/pt, will include Dos Equis integrations. In addition to domestic exposure, Dos Equis will garner additional international attention through the overseas licensing of the original series.

Michael Finn, Senior Vice President, Sales & Marketing, El Rey Network, said: "We're thrilled to partner with HEINEKEN USA and feature them in Robert's reimagining of his 1996 cult classic. Robert's unique and creative lens offers an added bonus to our partners."

"We are incredibly excited to kick off this partnership with El Rey Network and Robert Rodriguez," said Ron Amram, Senior Media Director, HEINEKEN USA. "This highly customized deal offers a number of unique opportunities to integrate our portfolio of upscale beers into exciting original content by master filmmaker Robert Rodriguez."

"From Dusk Till Dawn: The Series" is centered around bank robber, Seth Gecko (Cotrona) and his violent, unpredictable brother, Richard "Richie" Gecko (Holtz), who are wanted by the FBI and Texas Rangers Earl McGraw (Johnson) and Freddie Gonzalez (Garcia) after a bank heist leaves several people dead. While on the run to Mexico, Seth and Richie encounter former pastor Jacob Fuller (Patrick) and his family, whom they take hostage. Using the family RV to cross the border, chaos ensues when the group detours to a strip club that is populated by vampires. They are forced to fight until dawn in order to get out alive. The series deepens the tone and expands the storyline of the film, adds new characters and backstories, and explores the Mesoamerican mythology behind the creatures inside the club.

"From Dusk Till Dawn: The Series" is an El Rey Network production in association with Rodriguez International Pictures, FactoryMade Ventures and Miramax. Executive producers are Robert Rodriguez, Carlos Coto (who is also showrunner) and FactoryMade Ventures and El Rey Network co-founders John Fogelman and Cristina Patwa. Diego Gutierrez is writer and co-executive producer. Miramax, producing studio and distributor of the original film, is distributing the series internationally in all territories. Entertainment One Television (eOne) exclusively represents DVD and EST rights in the US and Canada for "From Dusk Till Dawn: The Series" and handles all media rights, with the exception of broadcast rights, for El Rey Network's slate of upcoming originals.

About HEINEKEN USA

HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and Strongbow cider. HEINEKEN USA also imports the Dos Equis franchise, Tecate franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico.

About El Rey Network

El Rey Network is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez. Curated by Rodriguez and his artistic collective, the network will unite the most culturally diverse generation in history through fearless, badass and original content that awakens the renegade in everyone. The network's action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action and horror/sci-fi. El Rey Network LLC (www.elreynetwork.com) is jointly owned by Robert Rodriguez and FactoryMade Ventures with a minority stake held by Univision Communications Inc.

About FactoryMade Ventures:

FactoryMade is an incubator for entertainment businesses and was founded by John Fogelman and Cristina Patwa. The company builds IP-based franchises and production and distribution platforms by leveraging its strong ties to the Hollywood creative community and partnering with global brands and investors. Its ventures include El Rey Network and Tres Pistoleros Studios with Robert Rodriguez and a joint venture with the leading Mexican wrestling league Lucha Libre AAA. In addition to working with corporate partners such as Telefonica and JCP, they previously spearheaded the creation of Hasbro's film business (Transformers, G.I. Joe, Battleship) and television business (Hasbro TV Studios, the Hub Network with Discovery Communications), and developed retail's first integrated digital gaming and commerce platform with HSN (HSN Arcade).





  [february 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/24/25 - 02:30 PM]
Video: First Look at Upcoming New Drama "Memory of a Killer" Starring Patrick Dempsey and Michael Imperioli - Premiering This January on FOX
Dempsey stars as a hitman, Angelo Doyle, leading a dangerous double life while hiding an even deadlier personal secret - he has developed early onset Alzheimer's.

[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/24/25 - 08:01 AM]
Netflix Announces "Hollywood Arts," A Brand-New Spinoff of Hit Live-Action, "Victorious," with Daniella Monet Returning as Star and Executive Producer
The series is set to debut on Netflix in 2026, followed by releases on Nickelodeon and Paramount+.

[10/24/25 - 07:14 AM]
FOX Sports Readies for Major League Baseball's 121st World Series Presented by Capital One
Action leads off Friday, October 24, between the National League and current reigning World champion Los Angeles Dodgers and American League champion Toronto Blue Jays from Rogers Centre in Toronto, Canada, on FOX, FOX Deportes, the FOX Sports App and FOX One.

[10/24/25 - 07:01 AM]
Video: "Love Is Blind" Season 9: The Reunion - Official Trailer - Netflix
Denver singles shake up their search for "the one" and step into the pods, braving twists, turns and love triangles to find their soulmate sight unseen.

[10/24/25 - 07:01 AM]
Experience the Family, the Fun, and the Fantastic! Marvel Studios' "The Fantastic Four: First Steps" Lands Exclusively on Disney+ November 5
Continuing the celebration of Marvel's First Family, the announcement was made live from SpaceCon 2025 in San Antonio, where The Fantastic Four: First Steps Immersive Pop-Up Experience invites attendees to step inside the iconic Baxter Building.

[10/24/25 - 06:00 AM]
The CW Network and Xfinity Celebrate 11 Years of the NASCAR Xfinity Series by Presenting the Third Stage of the Championship Race Commercial-Free
Taking place in Phoenix, Arizona, on Saturday, November 1, the commercial-free stage presented by Xfinity was created to thank the loyal race fans who have supported the NASCAR Xfinity Series for more than a decade - helping the series grow through their unwavering enthusiasm, increased viewership, and continued trackside attendance.

[10/23/25 - 05:01 PM]
Video: "As You Stood By" - Official Trailer - Netflix
When two women plot to end an abusive marriage through murder, an unexpected visitor arrives - threatening to shatter everything they've carefully planned.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 02:28 PM]
The 305 Just Got Hotter: "Love & Hip Hop: Miami" Moves to BET Season 7 Premieres Tuesday, November 4 at 8 PM ET/PT
The upcoming seventh season dives deeper than ever into Miami's thriving entertainment scene, following a cast of stars who are rebuilding, rebranding, and redefining success in real time.

[10/23/25 - 01:30 PM]
Critically Acclaimed Noir Thriller, "Dark Winds," to Return to AMC and AMC+ Sunday, February 15
The series' gripping fourth season focuses on the search for a missing Navajo girl, which takes Leaphorn, Chee and Manuelito from the safety of Navajo Nation to the gritty terrain of 1970s Los Angeles in a race against the clock to save her from an obsessive killer with ties to organized crime.

[10/23/25 - 12:01 PM]
Video: BET+ Releases Trailer for Horror Film "A Demon's Revenge"
In the film, following the bloodshed in Belize, Peaches, played by Jhoné Lucas, delves deeper into Caribbean folklore and the terrifying truth that lurks beneath.

[10/23/25 - 12:00 PM]
FOX Entertainment Acquires Equity Stake in Chain, Forging Strategic Partnership with Experiential Food Phenomenon Co-Founded by B.J. Novak
Included in the investment is a first look development deal through Chain Media.