or


[08/21/14 - 02:56 PM]
NBC Partners with Television Academy and NBCUniversal Networks to Bring Most Social Experience Ever for "The 66th Emmy(R) Awards" Live on Mon., Aug. 25
"Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint.
[via press release from NBC]

NBC PARTNERS WITH TELEVISION ACADEMY AND NBCUNIVERSAL NETWORKS TO BRING MOST SOCIAL EXPERIENCE EVER FOR "THE 66TH EMMY(R) AWARDS" LIVE ON MON., AUG. 25

Twitter to Debut Zip Line Camera on Red Carpet Pre-Show and Facebook to Introduce Facebook Mentions Box

UNIVERSAL CITY, Calif. - Aug. 21, 2014 - NBC is partnering with the Television Academy and NBCUniversal Networks to bring the most social Emmys(R) experience ever to TV viewers for "The 66thEmmy Awards" show live coast-to-coast Monday, August 25 (5-8 p.m. PT, 8-11 p.m. ET).

In an effort to make this year's Emmys(R) the most social one to date, NBC, the Television Academy, "Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint. Every touch point of the Emmys will have social media integration, giving the audience a chance to participate in the Emmys experience during the week and moments leading up to the show, the red carpet, backstage and live during the telecast. This week leading up to the Emmys(R) Meyers is providing fans with exclusive content, including rehearsal footage, backstage content and footage from press visits via the @LateNightSeth social handles.

Social media platform giants Twitter and Facebook will have robust activations on the red carpet. Twitter will debut a zip line camera featuring footage from the red carpet and pre-show. The Facebook Mentions Box will debut on the red carpet. The box is a portable device that connects fans directly with their favorite public figures at their favorite events. In addition, Twitter maven Retta from NBC's comedy "Parks and Recreation," will be Twitter's official live tweet correspondent from the Emmy's red carpet and inside the show sharing hilarious commentary throughout.

The red carpet will be rich with social media experiences from "Access Hollywood," E! and "Today." In a first of its kind, "Access Hollywood" will utilize a Twitter zip line camera capturing footage that will be featured in the pre-show and on NBC's official Twitter and accounts. Social will be integrated across all platforms as part of E!'s "Live From the Red Carpet" coverage. Content from E!'s Glam Cam will be viewable online at Eonline.com and on air, and the "Live from the Red Carpet" live stream on Eonline will feature the hosts answering viewer questions submitted in real time via social. In addition, @Eonline will be live tweeting the Emmys, and SocialCentral on Eonline will aggregate all key social conversations happening around the Emmys popular #eredcarpet all in one spot. Eonline's "All Access" social program on Twitter and Instagram will take viewers behind the scenes like never before showing them a day-in-the-life of an E! red carpet reporter. The "Today" show will have a Vine 360 station,

capturing video content that will be pushed to "Today's" social accounts. Facebook is partnering with the official pre-show and "Access Hollywood" at the Emmys, and will be the first broadcast partner to use the Facebook Mentions Box on the red carpet. Talent will stop by the red carpet pre-show and the host clicks on the star's name. The star then shakes the device and one of the pre-loaded questions for that particular person will appear. Then the star will tape their quick video response to the question and that gets loaded onto "Access Hollywood's" Facebook page. Facebook will also have a selfie station capturing photos that will be shared on NBC's official Facebook page. Twitter will also partner with Yahoo! to bring their Signature Mirror to the carpet, which will tweet celeb snaps from the Yahoo TV handles.

Backstage and during the live broadcast, NBC's social handles will be live tweeting and sharing exclusive photos of the winning moments. In addition, there will be a Twitter GIF booth backstage for winners and presenters. As previously announced the Emmys(R) Backstage LIVE! returns in conjunction with "The 66thEmmy Awards" telecast. This year Backstage LIVE! will include real-time social media, synchronized content and - for the first time ever -- a Spanish-language translated director's cut. Watch on Emmys.com, NBC.com and Yahoo.com.

For more information on "The 66thEmmy Awards" please visit: http://www.nbc.com/emmy-awards

Please like us on Facebook http://www.facebook.com/NBC and follow us on Twitter http://www.twitter.com/NBC #Emmys

Produced by Don Mischer Productions, "The 66th Emmy Awards" will be hosted by Seth Meyers. If you plan to tweet this story, please use #Emmys and mention the official Emmys Twitter handle @televisionacad. For more information please visit emmys.com





  [august 2014]  
S
M
T
W
T
F
S
     


· ACCESS HOLLYWOOD (SYNDICATION)
· PARKS & RECREATION (NBC)




[04/16/25 - 09:36 AM]
FX's "It's Always Sunny in Philadelphia" Season 17 Premieres Wednesday, July 9 on FXX
The new season will include The Gang's take on meeting ABC's "Abbott Elementary" in the conclusion to the highly-anticipated crossover.
[04/16/25 - 09:30 AM]
Epic Tale of Love, Legacy, and Longing, "Outlander: Blood of My Blood" to Premiere Friday, August 8, on Starz
"Outlander: Blood of my Blood" brings viewers from the war-torn battlefields of WWI to the sweeping Highlands of 18th century Scotland, promising two new love stories filled with loyalty, passion and desire, as the young couples defy the forces that seek to tear them apart.
[04/16/25 - 09:01 AM]
Kai Parham and Michael Ealy Cast in "The Greatest," The First Authorized Scripted Series on Ali's Life
Parham will play Rudy Clay, Muhammad Ali's brother, with Ealy set to recur as Malcolm X.
[04/16/25 - 09:00 AM]
Nate Bargatze to Host The "77th Emmy Awards," Broadcasting Live Coast to Coast, Sunday, Sept. 14 on CBS
"It's a huge honor to be asked to host such an iconic awards show and I'm beyond excited to work with CBS to create a night that can be enjoyed by families around the world," said Bargatze.
[04/16/25 - 09:00 AM]
Paramount+'s Much-Anticipated "1923" Finale Explodes with 14 Million Global Viewers
The finale episode has become the most watched episode ever for the series - up +41% compared to last season's finale of 10 million viewers, with the full season average up +46% in comparison to season one.

[04/16/25 - 09:00 AM]
A Gripping Murder Mystery Unravels This Spring: "Scrublands" Returns Thursday May 29 on AMC+
Filmed in the stunning landscapes of Augusta, Western Australia, the second season sees Luke Arnold and Bella Heathcote reprise their roles following the critically acclaimed first season.
[04/16/25 - 08:34 AM]
Video: Peacock Releases Official Trailer for Season 2 of Emmy Award-Winning Original Series "Poker Face"
The show's critically-acclaimed first season received four Primetime Emmy nominations, including Outstanding Lead Actress in a Comedy Series for Natasha Lyonne, and garnered Peacock its first Emmy win for Judith Light's Outstanding Guest Actress Performance in a Comedy Series.

[04/16/25 - 08:07 AM]
Video: Andscape Announces Premiere and Debuts Trailer for Documentary on Motocross Star Malcolm Stewart, "Stewart 27," Coming to ESPN+ April 27th
The exciting new documentary is about the trailblazing motocross racer Malcolm Stewart.
[04/16/25 - 08:01 AM]
HGTV Orders New Seasons of Hit Series "Ugliest House in America" and "Scariest House in America" Starring Actress and Comedian Retta
During both series, Retta travels the United States to tour properties nominated by homeowners who believe their place is one of the ugliest - or scariest - in the country.
[04/16/25 - 08:00 AM]
Season Three of the HBO Original Drama Series "The Gilded Age" Debuts This June
The series returns for its eight-episode third season this June on HBO and will be available to stream on Max.
[04/16/25 - 07:24 AM]
Series Premiere of "Mini Reni" - Coming to Magnolia Network on Wednesday, May 14 at 8p/7c
Known for her large-scale renovations, Joanna Gaines takes on the challenge to renovate three rooms in one week.

[04/16/25 - 07:01 AM]
Video: National Geographic Unveils Trailer for "Tucci in Italy" - A Cinematic Journey Through Food, Culture and History
The series premieres May 18 at 8/7c on National Geographic and all episodes stream the next day on Disney+ and Hulu.
[04/16/25 - 07:00 AM]
Video: "Ballard" - Teaser - Prime Video
Introducing Maggie Q as Detective Renée Ballard, coming this summer to Prime Video.
[04/16/25 - 06:10 AM]
Apple TV+ Announces "Lulu Is a Rhinoceros," An Animated Special Premiering May 30
Based on the beloved children's book of the same name by father-daughter duo Jason and Allison Flom, "Lulu Is a Rhinoceros" is an empowering pop musical family event about kindness, acceptance and embracing one's true self.
[04/16/25 - 06:09 AM]
Discovery Channel's 40th Anniversary Global Celebration Kicks off in April 2025
The celebration will take place throughout the year, across both U.S. and international markets, and will feature special programming, social media extensions, consumer products, and a new brand spot.