or


[08/21/14 - 02:56 PM]
NBC Partners with Television Academy and NBCUniversal Networks to Bring Most Social Experience Ever for "The 66th Emmy(R) Awards" Live on Mon., Aug. 25
"Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint.

[via press release from NBC]

NBC PARTNERS WITH TELEVISION ACADEMY AND NBCUNIVERSAL NETWORKS TO BRING MOST SOCIAL EXPERIENCE EVER FOR "THE 66TH EMMY(R) AWARDS" LIVE ON MON., AUG. 25

Twitter to Debut Zip Line Camera on Red Carpet Pre-Show and Facebook to Introduce Facebook Mentions Box

UNIVERSAL CITY, Calif. - Aug. 21, 2014 - NBC is partnering with the Television Academy and NBCUniversal Networks to bring the most social Emmys(R) experience ever to TV viewers for "The 66thEmmy Awards" show live coast-to-coast Monday, August 25 (5-8 p.m. PT, 8-11 p.m. ET).

In an effort to make this year's Emmys(R) the most social one to date, NBC, the Television Academy, "Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint. Every touch point of the Emmys will have social media integration, giving the audience a chance to participate in the Emmys experience during the week and moments leading up to the show, the red carpet, backstage and live during the telecast. This week leading up to the Emmys(R) Meyers is providing fans with exclusive content, including rehearsal footage, backstage content and footage from press visits via the @LateNightSeth social handles.

Social media platform giants Twitter and Facebook will have robust activations on the red carpet. Twitter will debut a zip line camera featuring footage from the red carpet and pre-show. The Facebook Mentions Box will debut on the red carpet. The box is a portable device that connects fans directly with their favorite public figures at their favorite events. In addition, Twitter maven Retta from NBC's comedy "Parks and Recreation," will be Twitter's official live tweet correspondent from the Emmy's red carpet and inside the show sharing hilarious commentary throughout.

The red carpet will be rich with social media experiences from "Access Hollywood," E! and "Today." In a first of its kind, "Access Hollywood" will utilize a Twitter zip line camera capturing footage that will be featured in the pre-show and on NBC's official Twitter and accounts. Social will be integrated across all platforms as part of E!'s "Live From the Red Carpet" coverage. Content from E!'s Glam Cam will be viewable online at Eonline.com and on air, and the "Live from the Red Carpet" live stream on Eonline will feature the hosts answering viewer questions submitted in real time via social. In addition, @Eonline will be live tweeting the Emmys, and SocialCentral on Eonline will aggregate all key social conversations happening around the Emmys popular #eredcarpet all in one spot. Eonline's "All Access" social program on Twitter and Instagram will take viewers behind the scenes like never before showing them a day-in-the-life of an E! red carpet reporter. The "Today" show will have a Vine 360 station,

capturing video content that will be pushed to "Today's" social accounts. Facebook is partnering with the official pre-show and "Access Hollywood" at the Emmys, and will be the first broadcast partner to use the Facebook Mentions Box on the red carpet. Talent will stop by the red carpet pre-show and the host clicks on the star's name. The star then shakes the device and one of the pre-loaded questions for that particular person will appear. Then the star will tape their quick video response to the question and that gets loaded onto "Access Hollywood's" Facebook page. Facebook will also have a selfie station capturing photos that will be shared on NBC's official Facebook page. Twitter will also partner with Yahoo! to bring their Signature Mirror to the carpet, which will tweet celeb snaps from the Yahoo TV handles.

Backstage and during the live broadcast, NBC's social handles will be live tweeting and sharing exclusive photos of the winning moments. In addition, there will be a Twitter GIF booth backstage for winners and presenters. As previously announced the Emmys(R) Backstage LIVE! returns in conjunction with "The 66thEmmy Awards" telecast. This year Backstage LIVE! will include real-time social media, synchronized content and - for the first time ever -- a Spanish-language translated director's cut. Watch on Emmys.com, NBC.com and Yahoo.com.

For more information on "The 66thEmmy Awards" please visit: http://www.nbc.com/emmy-awards

Please like us on Facebook http://www.facebook.com/NBC and follow us on Twitter http://www.twitter.com/NBC #Emmys

Produced by Don Mischer Productions, "The 66th Emmy Awards" will be hosted by Seth Meyers. If you plan to tweet this story, please use #Emmys and mention the official Emmys Twitter handle @televisionacad. For more information please visit emmys.com





  [august 2014]  
S
M
T
W
T
F
S
     


· ACCESS HOLLYWOOD (SYNDICATION)
· PARKS & RECREATION (NBC)





[10/08/25 - 12:00 PM]
FOX Entertainment Studios and HarperCollins Publishers Form Strategic Reciprocal First-Look Development Deal
Together, the companies will create a powerful, ongoing content pipeline that flows seamlessly between book and screen.

[10/08/25 - 11:44 AM]
Paramount+ Greenlights Season Two of Showtime Original Series "Dexter: Resurrection"
The series has been greenlit for season two with the writers' room now open.

[10/08/25 - 11:00 AM]
ESPN Reveals Slam Dunk 2025-26 SEC Women's Basketball Schedule
As the women's basketball season draws near, ESPN and the SEC have announced the 2025-26 network designations, with more than 100 linear games across ABC, ESPN, ESPN2, ESPNU, SEC Network and the all new ESPN app.

[10/08/25 - 10:47 AM]
"The Girlfriend" Has Been Watched by Over 25 Million Viewers Worldwide
Amazon MGM Studios touted the news on social media this morning.

[10/08/25 - 10:12 AM]
Video: Two-Time Emmy Nominated "Finding Your Roots with Henry Louis Gates, Jr." Celebrates Upcoming Season 12 with Series Trailer
20 new celebrity guests will sit down with Dr. Henry Louis Gates, Jr. to learn about their genealogical history and the journeys of their ancestors dating back hundreds of years when the series returns January 6 on PBS.

[10/08/25 - 10:01 AM]
Video: "I Love LA" - Official Trailer - HBO Max
Rachel Sennott's new HBO original series streams November 2 on HBO Max.

[10/08/25 - 09:31 AM]
HBO Documentary Films Joins Production of Earth, Wind & Fire Project Directed by Academy Award and Grammy Winner Questlove
The film examines the iconic group's lasting legacy, cultural impact, and enduring body of work, and features exclusive access to the band's archives of visual, audio, and written material.

[10/08/25 - 09:28 AM]
Paramount+ Officially Greenlights and Announces 2026 Start of Production for "9/12," A Six-Part Limited Series with Emmy and Tony Award Winner and Oscar Nominee Jeremy Strong Set to Star and Executive Produce
Produced by Paramount Television Studios and SISTER, production is set to begin in the summer of 2026 and the series will launch globally on Paramount+ in 2027.

[10/08/25 - 09:05 AM]
Food Network Will Deliver More Than 50 Hours Of Holiday Programming This Year Including New Seasonal Spin-off "Tournament of Champions: All-Star Christmas," and "Sweet Empire"
The holidays begin with the return of "Harry Potter: Wizards of Baking" on Sunday, November 2 at 8 p.m. ET/PT.

[10/08/25 - 09:01 AM]
Video: "The Bad Guys: Breaking In" New Series Trailer - Netflix Family
How did the Bad Guys break into the bad guy business in the first place? Find out in this hilarious prequel series set before the hit films.

[10/08/25 - 09:00 AM]
Danny Trejo Returns for Season 2 of "Mysteries Unearthed with Danny Trejo" Premiering Nov. 11 on The History Channel
Mysteries can be buried anywhere - under the earth, beneath the sea, or even right under our own feet.

[10/08/25 - 09:00 AM]
Video: Prime Video Releases the Official Trailer and Key Art for "Allen Iv3rson"
Directed by One9, the documentary will premiere exclusively on Prime Video on October 23 in more than 240 countries and territories worldwide and is the latest addition to the Prime membership.

[10/08/25 - 08:39 AM]
Video: "40 Acres" - Trailer - Hulu
After a series of plagues and wars leaves society in ruins, the Freemans are surviving - even thriving - on a farm in the middle of nowhere... so long as they repel the occasional raiding party.

[10/08/25 - 08:31 AM]
Video: "Train Dreams" - Official Trailer - Netflix
Based on the novella of the same name, "Train Dreams" is the portrait of Robert Grainier, a logger and railroad worker who leads a life of unexpected depth and beauty in the rapidly changing America of the early 20th Century.

[10/08/25 - 08:01 AM]
Video: Date, Key Art, Trailer Debut - Hulu Original Series "All's Fair" (Premieres November 4th)
The series stars Kim Kardashian, Naomi Watts, Niecy Nash-Betts, Teyana Taylor, Matthew Noszka with Sarah Paulson and Glenn Close.