NBC SPORTS TEAMS WITH TODAY TO PRESENT WEEKLY "TOGETHER WE MAKE FOOTBALL" SEGMENTS THROUGHOUT THE NFL SEASON

NFL Campaign Recognizes Fans Who Love the Game

NBC Sports Group's Josh Elliott to Report Segment Fridays from Site of Sunday Night Football Game

Fans Can Submit Stories Online to Win Trip to Super Bowl XLIX in Arizona

STAMFORD, Conn. - September 4, 2014 - NBC Sports will team with TODAY to present weekly "Together We Make Football" segments, telling the most compelling stories of football fans, players, teams and families across the country, it was announced today.

The segments will air on TODAY each Friday during the upcoming NFL season and will feature a profile vignette produced by NFL Films and narrated by NBC Sports Group's Josh Elliott. Elliott will also report the TODAY segments from the Sunday Night Football city every Friday in the season's first 11 weeks, beginning tomorrow, Friday, September 5 in Denver, leading into the opening SNF game on September 7 as the Broncos host the Indianapolis Colts.

Tomorrow's debut "Together We Make Football" segment highlights the Longmont (Colo.) High School Football program's commitment to serving the community. Every year, Longmont Coach Doug Johnson leads his team on a day of service before the start of the season. Preparation for the day of outreach begins with a spring fundraiser to raise money for the community project. According to Coach Johnson, this day of service counts annually as the team's first win, so the Trojans will always open the season 1-0.

The National Football League's "Together We Make Football" campaign invites anyone who has been touched by the game of football - whether as a player at any level, a fan, a group, a team or a community - to share a story of why they love the game. Select "Together We Make Football" stories will be featured on NBC's Football Night in America studio show.

Those wishing to submit a story can visit TogetherWeMakeFootball.com, a digital community where fans can share their story and see thousands of others. On the site, fans can submit their story as an "individual" or a "group" using video, photos, words, or some combination of the three. Stories submitted through Sunday, October 19 will be entered into a contest where one "individual" submission and one "group" submission will win a trip to Super Bowl XLIX in Arizona. At the end of the season, NFL Films will produce a "Together We Make Football" special which will air on NBC on Super Bowl Sunday, February 1, 2015.

The campaign is the continuation of the NFL's "Together We Make Football - Your Story" campaign that launched in 2013. Last year, thousands of fans told their football stories and five individual winners of the contest received trips to Super Bowl XLVIII in New York/New Jersey.

Following is NBC's full Sunday Night Football schedule:

2014 NBC SUNDAY NIGHT FOOTBALL SCHEDULE
Thurs., Sept. 4 NFL Kickoff Green Bay Packers at Seattle Seahawks
Sun., Sept. 7 Week 1 Indianapolis Colts at Denver Broncos
Sun., Sept. 14 Week 2 Chicago Bears at San Francisco 49ers
Sun., Sept. 21 Week 3 Pittsburgh Steelers at Carolina Panthers
Sun., Sept. 28 Week 4 New Orleans Saints at Dallas Cowboys
*Sun. Oct. 5 Week 5 Cincinnati Bengals at New England Patriots
*Sun. Oct. 12 Week 6 New York Giants at Philadelphia Eagles
*Sun. Oct. 19 Week 7 San Francisco 49ers at Denver Broncos
*Sun. Oct. 26 Week 8 Green Bay Packers at New Orleans Saints
*Sun. Nov. 2 Week 9 Baltimore Ravens at Pittsburgh Steelers
*Sun. Nov. 9 Week 10 Chicago Bears at Green Bay Packers
*Sun. Nov. 16 Week 11 New England Patriots at Indianapolis Colts
*Sun. Nov. 23 Week 12 Dallas Cowboys at New York Giants
**Thurs. Nov. 27 Week 13 Seattle Seahawks at San Francisco 49ers
*Sun. Nov. 30 Week 13 Denver Broncos at Kansas City Chiefs
*Sun. Dec. 7 Week 14 New England Patriots at San Diego Chargers
*Sun. Dec. 14 Week 15 Dallas Cowboys at Philadelphia Eagles
*Sun. Dec. 21 Week 16 Seattle Seahawks at Arizona Cardinals
*Sun. Dec. 28 Week 17 TBA

*Flex Week

** Thanksgiving Night Game

SNF NO. 1 PRIMETIME PROGRAM ON TELEVISION FOR 3 YEARS RUNNING: For the third consecutive September-May television season, NBC's Sunday Night Football finished as the No. 1 show in primetime in household rating, viewership and the coveted Adult 18-49 demographic, based on live plus same day data from The Nielsen Company (September-May). This marks the only three times on record that a sports series has been the highest-rated and most-watched show of the primetime TV season. For the 2013-2014 primetime television season, Sunday Night Football ranked as the highest-rated (12.8), most-watched show (21.7 million, viewers 2+), and the No. 1 broadcast program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54 and Women 18-34 and 18-49.