SCIENCE CHANNEL'S "HACK MY BRAIN" REDEFINES THE BRAIN GAME

--The US Premiere, hosted by Todd Sampson, takes a look at the brain plasticity phenomenon in an epic three-part special premiering Friday, September 19 from 8-11pm ET/PT --

(New York) - What if you could make your mind better, faster and stronger starting right now? Science Channel is searching for answers by taking the idea of brain games to a whole new level in the three-hour special HACK MY BRAIN. Join host, adventurer and entrepreneur Todd Sampson as he works to take his brain from "average joe" to "memory champion" to escape artist in just a few months, and invites viewers at home to test their mental prowess right along with him. HACK MY BRAIN premieres on Science Channel on Friday, September 19 at 8-11 PM ET/PT.

"HACK MY BRAIN is the type of thought-provoking programming Science Channel is known for," says Rita Mullin, General Manger of Science Channel. "The brain is one of mankind's greatest uncharted territories. We have only scratched the surface of the brain's potential. Todd invites viewers to 'play along' as he explores possibilities of what we can accomplish with the power of the mind."

""We set out to prove that anyone, regardless of their station in life, has the ability to improve their brain," says host Todd Sampson. "It was a remarkable journey and I'm absolutely thrilled that the Science Channel - the brainiest channel on TV - is bringing it to America."

The human brain has long fascinated scientists, and with revolutionary new studies of its depth and capabilities, humans are learning how to use their brains to accomplish more than ever before. The secret has come through an understanding of brain plasticity. This cutting-edge science has found that anyone at any age can become smarter, improve their memory, and reverse mental aging with proper training, including playing a few simple brain games every day to get the mind in shape. In just three months an ordinary brain could become a super brain.

Brain plasticity can help anyone meet their full human potential and it will revolutionize how we live in the future. The possibilities are endless as man is now on the brink of curing ailments that have affected us since the dawn of time, from mental disorders, such as OCD, bipolar disorder, addiction, ADD, autism and even some dementias. From juggling to card tricks, HACK MY BRAIN takes viewers on the ultimate interactive mind trip.

HACK MY BRAIN is produced for Science Channel by Mindful Media. For Science Channel, Rocky Collins is executive producer, Jeff Stepp is coordinating producer, and Bernadette McDaid is vice president of production. Rita Mullin is general manager of Science Channel. Paul Scott in the Executive Producer for Mindful Media.

US Premiere

Friday, September 19- Episode Descriptions Episode 1- Premieres at 8PM ET/PT Our host, Todd Sampson, is mentored by leading brain scientists, showing him how to radically improve his cognition by turbo charging his thinking speed, attention and memory.

Episode 2- Premieres at 9PM ET/PT Todd puts brain training to the test as he trains his brain to be more creative and innovative, in order to attempt a huge creative art challenge.

Episode 3- Premieres at 10PM ET/PT Todd learns the secrets of body intelligence to better control his emotional responses, then he faces his greatest fear - being chained, handcuffed and blindfolded underwater with only his radically improved brain to help him escape.

About Science Channel

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach nearly 80 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/ScienceChannel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on more than 210 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

About Mindful Media

Mindful Media is an award-winning Australian company that produces compelling television for international audiences. Its mission is 'making television to make a difference'. Its highly acclaimed science and natural history programs have shown that factual television can not only inform and entertain but be useful as well. Applauded for being pioneering and interactive, Hack My Brain received rave media reviews, massive ratings, won its time-slot and the national TV awards in Australia, making it one of the biggest winners of the year on Australian TV. Founded by Emmy winner CEO and Executive Producer Paul Scott, Mindful Media works with talented film professionals, strategic partners in the science, sustainability and wellness fields and the world's top broadcasters to bring original, relevant, large-scale stories to the screen. It is currently at work on Hack My Brain 2. www.mindfulmedia.com.au \