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#SUPREMACYOFABCFAMILYSOCIALMEDIA
ABC FAMILY'S "100 DAYS UNTIL CHRISTMAS" CAMPAIGN A SOCIAL MEDIA HIT ON FACEBOOK
"Pretty Little Liars" is the Summer's #1 Drama Series on Twitter, Quickly Rising
to the Top of Instagram With 1.2 Million Followers and Accounting for the
Top 6 Most-Tweeted Scripted TV Telecasts in TV History
Launching Tuesday, September 16, ABC Family's "100 Days Until Christmas" graphic campaign on the network's "25 Days of Christmas" Facebook page received 182,000 shares, becoming ABC Family's most-shared Facebook post ever, a feat accomplished by very few brands. The Facebook page also hit another milestone this week - passing five million fans.
"Pretty Little Liars" continues to be dominate on Twitter, ranking as TV's #1 most-tweeted TV drama series of Summer 2014 (4.6 million tweets), 3 million more than the #2 drama series, "Teen Wolf," (1.5 million tweets). Furthermore, the series accounts for the Top 6 most-tweeted TV drama series telecasts on record, with 10 original episodes amassing over 1 million tweets.
Source: SocialGuide. Summer 2014: 5/26/14-8/31/14. Facebook.
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