ASPIRING INVENTORS HOPE TO STRIKE IT RICH IN "BILLY BOB'S GAGS TO RICHES"

-Series Premieres November 4 at 10PM ET/PT.-

(LOS ANGELES, CA) Jonah White, the founder of Billy Bob Teeth in Hardin, Illinois and CEO of a multi-million dollar gag-gift empire, is in search of new products for his redneck-approved Billy Bob line. After taking the Halloween and costume industries by storm and building an empire based on his own invention of fake redneck buck teeth, Jonah has accomplished the America dream and created a booming business with over 300 products sold throughout the world, including over 20 million Billy Bob Teeth. Now, inventors from all over are coming to Billy Bob World to pitch Jonah their own outrageous ideas for a piece of the pie. Find out what it takes to go from pitch to rich in Discovery Channel's new six-part series BILLY BOB'S GAGS TO RICHES premiering Tuesday, November 4 at 10 PM ET/PT.

Jonah, a self-made businessman who created his own wealth based on hard work, family values and a funny idea, continues to live out his dreams in the same small, close-knit town that he grew up in. Now, with a family of his own, a sprawling log cabin-style mansion, hundreds of exotic animals, and zip lines crisscrossing his property, Jonah seeks to strike a balance between the indulgent lifestyle he can now afford, while raising his family with the same values that were instilled in him during his childhood.

Jonah is always on the lookout for the next big, million dollar idea, but he doesn't do it alone; he utilizes his 'Redneck Think Tank' to test, develop and come up with new products. From cowboy sandals, pumpkin teeth and road kill car decals, Jonah is constantly taking pitches from hopeful inventors who are trying to cash in on their own crazy ideas. The negotiations can get intense, and in the end, Jonah could make some lucky inventors rich - or send them right back to the drawing board.

BILLY BOB'S GAGS TO RICHES is produced for Discovery Channel by Asylum Entertainment. For Asylum Entertainment, executive producers are Steve Michaels, Jonathan Koch, Carl Johnson and James Gutierrez. For Discovery Channel, David Pritikin is executive producer.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on more than 210 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.