OPRAH.COM EXPANDS DIGITAL CONTENT THROUGH UNIQUE PARTNERSHIP WITH ONLINE NEWS INNOVATOR THESKIMM
Six-episode Weekly Webseries "Things to Know" Launches Today Featuring The Skimm Founders Giving Their Unique Perspective on Today's Hottest Trends
Los Angeles - Continuing to partner with innovative new brands, Oprah.com announced today it is collaborating with one of the fastest-growing online start-ups to date, theSkimm, the daily email newsletter that delivers top news stories with a fresh spin. The partnership will bring theSkimm's unique voice to Oprah.com users as its founders Carly Zakin and Danielle Weisberg will deliver their unique perspective on the hottest trends and terms that are in the news with a weekly web series available exclusively across Oprah.com's digital platforms.
Beginning today, Wednesday, October 15, users will have access to exclusive video content via Oprah.com and OWN: Oprah Winfrey Network's dedicated YouTube channel at YouTube.com/own, where theSkimm founders Carly and Danielle will editorialize about relevant topics featured in their daily email newsletter. A new webisode titled "Things to Know," based on a section in their newsletter, will rollout every Wednesday for six weeks. Additionally, the partnership will feature an interactive mid-term election guide and an Island Getaway sweepstakes opportunity.
This collaboration comes on the heels of several strategic relationships with innovative media brands that have expanded Oprah.com's online presence across an ever-broadening demographic range of users. These include alliances with The Huffington Post, YouTube Space LA and Flipboard, which have helped Oprah.com to evolve into a robust and expansive online platform.
"This partnership is a great fit for Oprah.com, and comes as we aim to align our platform with unique and growing brands whose voices complement our own," said Glenn Kaino, SVP of Digital, OWN. "theSkimm is a relevant, fresh force in the world right now, and we believe both of our audiences will benefit from this collaboration. This project exposes our work to younger viewers, expanding our presence, while connecting our existing audience to this fast-growing community."
"We grew up watching Oprah and have been inspired by everything she has done to pave the way for young women entrepreneurs. We have been approached with a lot of opportunities to collaborate together and create our first video content, but when Oprah came calling we knew we had to go with the best in the business. It's an honor to have her as a Skimm'r," said Danielle Weisberg and Carly Zakin, founders of theSkimm.
Click here to watch theSkimm's first "Things to Know" video on Oprah.com: http://www.oprah.com/theskimm/3-Things-to-Know-This-Week
Oprah.com was re-launched in March 2014 with re-imagined design. The digital platform is home to exclusive content from OWN, O, The Oprah Magazine, as well as the webseries #OWNShow and Who Am I. Additionally, Oprah.com houses OWN and Harpo Studios' online learning programs including "Oprah and Deepak's 21 Day Meditation Experience," which offers daily guided audio meditations online, which has garnered over 2.6 million participants in over 200 countries worldwide; as well as interactive eCourses which offer the online community an opportunity to go deeper into the content and topics featured on OWN and Oprah.com. Upcoming eCourses will feature spiritual life coach and OWN star Iyanla Vanzant (starting Oct. 26) and Pastor Rob Bell (starting Nov. 2).
theSkimm is at the forefront of creating a next generation media company, redefining how consumers get their news and information. theSkimm is the fastest growing e-newsletter on the market with unprecedented engagement. theSkimm's first product is a daily email newsletter that gives you everything you need to start your day and has become become THE morning resource for female professionals across the country. theSkimm was founded by former NBC News producers Carly Zakin & Danielle Weisberg. For more information and to sign up please visit www.theSkimm.com.
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand - and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own.