DISCOVERY CHANNEL SERVES UP GLOBAL MULTIPLATFORM EXPERIENCE & CONTENT AS FANS COUNT DOWN TO "SKYSCRAPER LIVE WITH NIK WALLENDA"
- SkyscraperLive.com Provides All-Inclusive Access to Audiences in 60 Countries and 14 Languages -
Silver Spring, Md. - On November 2, Nik Wallenda, "The King of the Highwire," is heading to the "Windy City" of Chicago to perform his most challenging tightrope walk yet. The event titled SKYSCRAPER LIVE WITH NIK WALLENDA will air live around the world in more than 220 countries beginning at 7 PM ET/4 PM PT, Sunday, November 2, on the Discovery Channel. For the first of a two-part walk, Nik will cross more than two city blocks uphill at a 15-degree angle - approximately 8 stories - making it the steepest walk he's ever attempted and the highest skyscraper crossing in the history of the famed Wallenda family. And for the second part of the tightrope crossing, Nik will be blindfolded.
To bring audience members around the world closer to Wallenda and the Windy City, Discovery has launched SkyscraperLive.com, a global digital destination available in 60 countries and 14 languages, taking viewers to the edge of all of the heart-pounding excitement. The site and its multiplatform experience were conceived and built by the Discovery Channel team responsible for the SKYWIRE LIVE experience, which won an Interactive Emmy(R) for Multiplatform Storytelling earlier this year.
Beginning at 6 PM ET/3 PM PT on Sunday, November 2, viewers can access Wired In, the live, digital multiplatform experience hosted by Chris Jacobs, at SkyscraperLive.com. Jacobs will bring viewers behind-the-scenes updates live from Chicago, with his eyes and ears on the global social sphere anticipating and watching Wallenda's epic walk. A real-time EKG of Twitter activity mapping the global conversation around the walk will also be available online. In addition, Discovery will activate three Vine photojournalists - eye "Twitnesses" - for a Twitter takeover of @SkyscraperLive, covering the event on the ground in Chicago.
"SKYWIRE LIVE was one of television's most electric and buzz-inducing nights, and we are thrilled to bring the immersive SKYSCRAPER LIVE experience to new heights and a global audience," said Conal Byrne, Vice President of Digital Media, Discovery Communications. "There is television and there are television events, and SKYSCRAPER LIVE is certainly the latter. With our global multiplatform offering, audiences can enhance their edge-of-the-seat entertainment and truly make the experience their own - through a dashboard tracking the social conversation in every country, cutting-edge interactives to put fans themselves on the wire and more."
Prior to the event, viewers will have unprecedented access to Wallenda as he prepares for his most thrilling walk yet through the dedicated SKYSCRAPER LIVE site and the Road to Skyscraper video series. Fans can go behind the scenes on SkyscraperLive.com, where the show's producers, website designers and Wallenda himself will share details about their preparation for the big event, giving the audience an unfiltered view of what it takes to pull together such a landmark event. While on the site, thrill-seekers can Take the Walk with a 360-degree virtual walk featuring dizzying views of Wallenda's wire experience, complete with an audio tour from Wallenda. Finally, fans can explore a cutting-edge 3D interactive in which they'll spin around the buildings in an incredible, guided aerial tour of downtown Chicago.
Viewers can follow the action at @SkyscraperLive and Facebook.com/SkyscraperLive, as well as follow the hashtag #SkyscraperLive for all the latest updates.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 98 million U.S. homes, can be seen in 225 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.