CMT UPS EXECS TO TOP POSTS
ANTHONY BARTON NAMED
SENIOR VICE PRESIDENT, CREATIVE AND MARKETING
ADAM STEINGART NAMED
SENIOR VICE PRESIDENT, INTEGRAGED MARKETING
NASHVILLE - Oct. 27, 2014 -Viacom Media Networks veteran Anthony Barton has been named Senior Vice President of Creative and Marketing, and VMN vet Adam Steingart has been named Senior Vice President of Integrated Marketing for CMT, Viacom Velocity, it was announced today by Brian Philips, President, CMT. Barton has been serving as Senior Vice President Integrated Marketing at the network. Steingart, who recently served as VP Integrated Marketing for Comedy Central/Spike/TV Land, returns to CMT after a two year absence and replaces Barton who now is taking on the new role.
As SVP of Creative and Marketing, Barton will oversee all aspects of marketing and creative with a focus on brand and franchise management and strategic alignment across all CMT platforms. Barton will continue to be based in Nashville.
As SVP of Integrated Marketing, Viacom Velocity Steingart will oversee the development and implementation of cross platform marketing strategies for advertisers, driving results with innovative content, digital opportunities and custom solutions. Steingart will continue to be based in New York.
"We are proud to elevate Anthony to this huge new role, and we celebrate Adam's return to CMT as our Integrated Marketing leader," says Philips. "Each is steeped in knowledge of CMT and Viacom, as well as the broader marketplace. Each possesses deep understanding of CMT's consumers and partners. Anthony and Adam lead with proven character and intelligence. We are fortunate to draw from VMN's deep talent pool as we re-cast these important senior positions."
In his 19 years with Viacom Media Networks, Barton has worked in several divisions. Most recently, he served as Senior Vice President Integrated Marketing of CMT, a team he joined in 2004 as Vice President. Barton was charged with overseeing a NY-based team and creating innovative custom content for all CMT platforms that engaged the audience, delivered measurable ROI and generated revenue for the network. Barton has worked with such high profile clients as Verizon, Pepsi and Nationwide Insurance on campaigns for the network's biggest event of the year, the CMT MUSIC AWARDS, as well as Paramount Studios, Warner Brothers and Fox Filmed Entertainment. After splitting his time between New York City and Nashville, Barton relocated to Nashville in 2007. Barton graduated from Vanderbilt University with a BA in English and Theater in 1993. He is a graduate of Leadership Music, a member of the Country Music Association and currently serves on the Board of the Brooks Fund.
A nine-year veteran of Viacom Media Networks, Steingart most recently served as Vice President of Integrated Marketing working with Comedy Central, Spike and TV Land. In this role, he led campaigns for a number of national consumer brands including GE, PepsiCo, Activision and countless others. He was responsible for the highly-successful Tosh.0 "Nana Nana Subaru Challenge" which trended nationally, generating 40 million impressions across social media as fans vied to win Tosh's own personal Subaru. Steingart began his Viacom career with CMT in 2005, working on such shows as the "CMT Music Awards," "CMT Artists of the Year" and "CMT Crossroads." He has over 15 years' experience in advertising and television, including work on the Brand Management and Promotion team at PBS. A native of New Jersey, Steingart has a bachelor's degree from George Mason University.
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT, CMT.com and CMT Radio offer an unparalleled mix of music, news, live concerts and series and are the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT App, CMT Mobile and CMT VOD.