or


[10/29/14 - 07:41 AM]
New Living Room Study Year 2: Streaming on Connected TV Devices Hits All New Record High; Has Become a Leader in Primetime
Viewers are streaming video on a connected TV at a record pace during primetime and more than half of adults surveyed prefer streaming to a connected TV over other devices in the home - including PC, tablet and mobile phone.

[via press release from Crackle]

NEW LIVING ROOM STUDY YEAR 2: STREAMING ON CONNECTED TV DEVICES HITS ALL NEW RECORD HIGH; HAS BECOME A LEADER IN PRIMETIME

Free Streaming on Connected TV Gaining Preference Over Pay Services

CULVER CITY, CA (October 29, 2014) - Streaming films and television shows on Connected TV - including set-top boxes, game consoles and Smart TVs - is now the most satisfying and preferred viewing method, even before live TV. Streaming video services and devices are pioneering the digital space at a never-before-seen rate. According to the second year results of the "New Living Room" study conducted by Crackle in association with Frank N. Magid Associates, viewers are streaming video on a connected TV at a record pace during primetime and more than half of adults surveyed prefer streaming to a connected TV over other devices in the home - including PC, tablet and mobile phone. Additionally, with the influx of VOD services, free on demand networks that take advertising are now gaining preference over subscription services.

Nearly everyone now has the ability to stream TV shows or films to their TV set in today's "new living room" and streaming video to a connected device is now winning more time than the DVR and VOD systems - streaming consideration is on a continual uptrend, demonstrating an ongoing shift in viewership behavior and incredible desire for programming freedom.

"Last year, we saw that streaming video on connected TV devices was outpacing all other non-linear viewing habits - this year's study surpassed our expectations. Viewer consumption on CTV devices is soaring in popularity not only for individuals, but also overwhelmingly for co-viewing among groups in the living room," said Eric Berger, Sony Pictures Television Executive Vice President of Digital Networks and GM, Crackle. "The data also clearly supports a strategy of addressing consumer demand with movies, TV series and original programming that are offered free with advertising on all game consoles, streaming boxes and Smart TVs."

In a national independent survey of 1,200 adults between the ages of 18-49, streaming video across all devices is the second consideration in the evening, right after watching what's currently airing on TV. While this was true last year, the number of consumers who are streaming video on a connected TV device is on a rapid rise and the preferred viewing method overall.

According to data, 61% stream video weekly - up from 44% last year, with 72% of millennials streaming weekly - up from 52%. 62% of consumers stream to their connected TV (over-the-top devices, smart TV's and gaming consoles) - up from 54% last year, compared to 48% on their computer, 28% on their tablet and 23% on their mobile phone. Additionally, 57% of consumers increasingly prefer free, ad-supported programming on connected TV over subscription pay-services - up from 51% last year.

Methodology:

National independent sample online survey of 1,200 adults between the ages of 18 and 49, fielded July 23 - July 27, 2014 conducted by Crackle and PlayStation in association with Frank N. Magid Associates.

About Crackle

Crackle, a unit of Sony Pictures Television, programs Hollywood movies, TV shows and original series and films for the world's connected audience. Available in 21 countries, Crackle specializes in genres such as Action, Comedy, Crime, Horror and Sci-fi. Original programming on Crackle includes the psychological thriller Chosen, starring Chad Michael Murray and Rose McGowan; Cleaners, starring David Arquette and Gina Gershon; Sequestered starring Patrick Warburton and Jesse Bradford; the first ever made for digital movie EXTRACTION, starring Danny Glover; the two-time Emmy(R) nominated Comedians in Cars Getting Coffee, starring Jerry Seinfeld and Sports Jeopardy! with Dan Patrick. Crackle is always freely accessible on every screen, with no subscription or authentication required. Visit Crackle's site at www.crackle.com. You can also find Crackle on Facebook at www.facebook.com/crackle or follow Crackle on Twitter @Crackle for real time updates.

About Frank N. Magid Associates

Frank N. Magid Associates, Inc. is a leading research-based consulting firm that makes clients more profitable by solving problems and helping them take advantage of market opportunities. We have carefully studied human behavior and how communication affects it for 56 years and leverage this keen understanding of consumers, along with our practical operational expertise and network of industry leaders, to help clients across industries.





  [october 2014]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.