[10/29/14 - 07:41 AM]
New Living Room Study Year 2: Streaming on Connected TV Devices Hits All New Record High; Has Become a Leader in Primetime
Viewers are streaming video on a connected TV at a record pace during primetime and more than half of adults surveyed prefer streaming to a connected TV over other devices in the home - including PC, tablet and mobile phone.

[via press release from Crackle]


Free Streaming on Connected TV Gaining Preference Over Pay Services

CULVER CITY, CA (October 29, 2014) - Streaming films and television shows on Connected TV - including set-top boxes, game consoles and Smart TVs - is now the most satisfying and preferred viewing method, even before live TV. Streaming video services and devices are pioneering the digital space at a never-before-seen rate. According to the second year results of the "New Living Room" study conducted by Crackle in association with Frank N. Magid Associates, viewers are streaming video on a connected TV at a record pace during primetime and more than half of adults surveyed prefer streaming to a connected TV over other devices in the home - including PC, tablet and mobile phone. Additionally, with the influx of VOD services, free on demand networks that take advertising are now gaining preference over subscription services.

Nearly everyone now has the ability to stream TV shows or films to their TV set in today's "new living room" and streaming video to a connected device is now winning more time than the DVR and VOD systems - streaming consideration is on a continual uptrend, demonstrating an ongoing shift in viewership behavior and incredible desire for programming freedom.

"Last year, we saw that streaming video on connected TV devices was outpacing all other non-linear viewing habits - this year's study surpassed our expectations. Viewer consumption on CTV devices is soaring in popularity not only for individuals, but also overwhelmingly for co-viewing among groups in the living room," said Eric Berger, Sony Pictures Television Executive Vice President of Digital Networks and GM, Crackle. "The data also clearly supports a strategy of addressing consumer demand with movies, TV series and original programming that are offered free with advertising on all game consoles, streaming boxes and Smart TVs."

In a national independent survey of 1,200 adults between the ages of 18-49, streaming video across all devices is the second consideration in the evening, right after watching what's currently airing on TV. While this was true last year, the number of consumers who are streaming video on a connected TV device is on a rapid rise and the preferred viewing method overall.

According to data, 61% stream video weekly - up from 44% last year, with 72% of millennials streaming weekly - up from 52%. 62% of consumers stream to their connected TV (over-the-top devices, smart TV's and gaming consoles) - up from 54% last year, compared to 48% on their computer, 28% on their tablet and 23% on their mobile phone. Additionally, 57% of consumers increasingly prefer free, ad-supported programming on connected TV over subscription pay-services - up from 51% last year.


National independent sample online survey of 1,200 adults between the ages of 18 and 49, fielded July 23 - July 27, 2014 conducted by Crackle and PlayStation in association with Frank N. Magid Associates.

About Crackle

Crackle, a unit of Sony Pictures Television, programs Hollywood movies, TV shows and original series and films for the world's connected audience. Available in 21 countries, Crackle specializes in genres such as Action, Comedy, Crime, Horror and Sci-fi. Original programming on Crackle includes the psychological thriller Chosen, starring Chad Michael Murray and Rose McGowan; Cleaners, starring David Arquette and Gina Gershon; Sequestered starring Patrick Warburton and Jesse Bradford; the first ever made for digital movie EXTRACTION, starring Danny Glover; the two-time Emmy(R) nominated Comedians in Cars Getting Coffee, starring Jerry Seinfeld and Sports Jeopardy! with Dan Patrick. Crackle is always freely accessible on every screen, with no subscription or authentication required. Visit Crackle's site at www.crackle.com. You can also find Crackle on Facebook at www.facebook.com/crackle or follow Crackle on Twitter @Crackle for real time updates.

About Frank N. Magid Associates

Frank N. Magid Associates, Inc. is a leading research-based consulting firm that makes clients more profitable by solving problems and helping them take advantage of market opportunities. We have carefully studied human behavior and how communication affects it for 56 years and leverage this keen understanding of consumers, along with our practical operational expertise and network of industry leaders, to help clients across industries.

  [october 2014]  

(series past and present)
(series in development)
(tv movies and mini-series)

[01/24/20 - 02:38 PM]
ABC News' Prime-Time Special "Royal Divide: Harry, Meghan, and The Crown" Airs Wednesday, Jan. 29
Look for the one-hour special on said night at 10:00/9:00c.

[01/24/20 - 12:01 PM]
Mark Cuban, Dr. Phil, Ryan Seacrest, Piers Morgan and Lisa Vanderpump to Be Featured in "Harry & Meghan: The Royals in Crisis"
As previously announced, the one-hour special bows Wednesday, January 29 on FOX.

[01/24/20 - 11:02 AM]
MTV Studios and Quibi Announce Chance the Rapper as the Host of "Punk'd"
"Punk'd" will be reimagined for a new generation and will be available only on Quibi's mobile video platform.

[01/24/20 - 08:40 AM]
Video: Showtime(R) Releases Season Two Trailer and Key Art for Docu-Series "The Trade"
The four-part season follows Central Americans on an odyssey to the United States (including some heading back home after being deported), while also delving into the shadow industries that prey on them every step along the way.

[01/24/20 - 08:12 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return on Top
"Station 19" is the night's most-watched program while "Grey's Anatomy" leads the evening among adults 18-49.

[01/24/20 - 06:57 AM]
Final Round of Performers Confirmed for "The 62nd Annual Grammy Awards(R)"
This year's presenters include Common, Ava DuVernay, Cynthia Erivo, Jim Gaffigan, Dua Lipa, Trevor Noah, Sharon and Ozzy Osbourne, Billy Porter, Bebe Rexha, Smokey Robinson, Shania Twain, Keith Urban and Stevie Wonder.

[01/24/20 - 05:02 AM]
TV One Puts a New Spin on Romance with the Original Film "Steppin' Back to Love" Premiering Saturday, February 8 at 8 P.M. ET/7C
The film follows a once-loving couple connected by dance, who after facing marital struggles, use their passion for Chicago-style step-dancing to reignite the spark in their marriage.

[01/23/20 - 01:43 PM]
MTV's "Jersey Shore Family Vacation" Returns on Thursday, February 27th at 8PM ET/PT
After a tumultuous year, Mike "The Situation" rejoins the group after his long-awaited release from prison, and the roommates finally feel whole again and ready for a fresh start.

[01/23/20 - 01:28 PM]
Guy Fieri Hosts New Bracket-Style Culinary Competition Series "Tournament of Champions"
The five-part series launches Wednesday, March 4 at 10:00/9:00c on Food Network.

[01/23/20 - 12:51 PM]
92nd Oscars(R) Performers Announced
Cynthia Erivo, Elton John, Idina Menzel, Chrissy Metz and Randy Newman will perform the nominated songs.

[01/23/20 - 12:48 PM]
Oxygen's "In Ice Cold Blood" Hosted by Ice-T Returns Thursday, February 13 at 9PM ET/PT
During each hour-long episode, in-depth interviews and archival footage merge to spotlight an intriguing mystery, recounted through the lens of expert detective work, unpredictable twists and jaw-dropping discoveries.

[01/23/20 - 12:04 PM]
New Science Channel Series "Curse of the Bermuda Triangle" Premieres February 9
With dozens of years of experience at sea between them, the members of the Triangle Research and Investigation Group, or TRIG team, are led by long time captain and former Coast Guardsman Paul "Moe" Mottice.

[01/23/20 - 11:05 AM]
New Season of "Ballmastrz: 9009" Returns February 23 on Adult Swim
Special guest stars this season include Ed Asner, Rachel Dratch, Jo Firestone, Doc Hammer, Stephanie Sheh and Cree Summer.

[01/23/20 - 10:45 AM]
Travel Channel Renews Haunting Series "The Holzer Files" to Retrace More Cases from America's First Ghost Hunter
The series will return in late 2020 with 13 brand new episodes.

[01/23/20 - 10:13 AM]
OWN: Oprah Winfrey Network Renews Four Hit Unscripted Series: "Love & Marriage: Huntsville," "Ready to Love," "Black Women OWN the Conversation" and "Black Love"
The new seasons will air later in 2020.