TYLENOL(R) AND GSN CELEBRATE THE GOLDEN ERA OF GAME SHOWS WITH NEW CROSS-PLATFORM CAMPAIGN
Campaign Includes Newly Created Short-Form On-Air and Digital Content, Brand Micro-site and Social Extension
The makers of TYLENOL(R), the #1 doctor recommended brand of pain reliever, and GSN, the leader in game shows and competitive entertainment, team up for an exclusive innovative venture that pays tribute to beloved faces and moments of game shows past. As part of the partnership, TYLENOL(R) is the exclusive sponsor of program revivals, "Throwback Thursday" programming, and a "Game Show Flashback" special.
"We are extremely excited about the collaboration with the Game Show Network," said Jennifer Callaghan, Senior Brand Manager for TYLENOL(R). "The unique content that we created as part of this partnership is a fun way for us to connect with our consumers who have relied on our brand and cherished this type of programming throughout their lives."
"Our audience welcomes brand partnerships like this one. Together, TYLENOL(R) and GSN have created a platform that uniquely leverages the nostalgia of our genre and audience participation," said John Zaccario, executive vice president, advertising sales at GSN. "For our mutual benefit, we found a way to connect a core segment of our audience with the TYLENOL(R) brand message through the creation of original co-branded content on our television network and within our online games environment."
As part of the six month campaign, GSN and TYLENOL(R) produced eight :60 second interstitials featuring 70s icons Eric Estrada, Wink Martindale and more in a hidden camera, pop up game show, which is airing during a "Throwback Thursday" morning programming block. The spots are featured during classic game shows such as Match Game, $25,000 Pyramid and Super Password. Furthermore, there is a digital extension through GSN.com's highly successful "Daily Break" that features customized executions from 1960s and 1970s TV, celebrity and game show trivia each Thursday.
In addition to the "Throwback Thursday" content, GSN is airing monthly "Time Capsule" primetime programming blocks featuring rarely and never-before-seen on TV game shows like Crosswits, Babble and more along with appearances by celebrities such as Rosie O'Donnell, Howie Mandel and Michael J. Fox among others. A customized interstitial is running on air, across GSN.com and social platforms.
TYLENOL(R) will also be the title sponsor for GSN's "Game Show Flashback" special, which is a look back at the defining moments of game show history hosted by Ben Gleib, packed with fun facts and rare celebrity footage. A custom game, GSN Flashback Bingo will be created for GSN.com with game show themed bingo.
About McNeil Consumer Healthcare
McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products. McNeil Consumer Healthcare brands include TYLENOL(R) and MOTRIN(R) pain relievers and fever reducers; BENADRYL(R), ZYRTEC(R) and ZYRTEC(R)-D allergy medicines; IMODIUM(R) anti-diarrheal products; and SUDAFED(R) and SUDAFED PE(R) nasal decongestants.
GSN is the leader in game show entertainment across multimedia. GSN presents original and classic game programming and competitive entertainment and games via its 80-million subscriber television network, a dedicated GSN.TV website and via digital game sites. GSN's cross-platform content gives game lovers the opportunity to win cash and prizes, through GSN's popular TV game shows and GSN Games free casual games, mobile and social games, and skill-game tournaments. GSN's television network is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN is owned by Sony Pictures Entertainment and DIRECTV. For further information, please visit GSNTV.com.