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[01/05/15 - 11:01 AM]
Syfy and Philips Pioneer World First in TV Entertainment with "12 Monkeys" and Hue
The distinctive experience follows the success of this summer's "Sharknado 2," which, for the first time ever, enabled home viewers to sync their Philips Hue lighting system to accompany the soundtrack.
[via press release from Syfy]

SYFY AND PHILIPS PIONEER WORLD FIRST IN TV ENTERTAINMENT WITH "12 MONKEYS" AND HUE

Syfy And Philips Introduce World's First-Ever TV Series That Syncs Home Lighting To What's On Screen

New Immersive Transmedia Experience Could Herald Future Of TV Viewing

NEW YORK - January 5, 2015 - Syfy, the media destination for imagination-based entertainment, and Philips, the global leader in lighting, today announced the world's first-ever immersive lighting experience for an entire season of original series programming. With 12 Monkeys, a drama based on the iconic 1995 Universal Pictures film, the pairing of the Syfy Sync second screen app with the Philips Hue connected lighting system brings a new dimension to immersive TV. The distinctive experience follows the success of this summer's Sharknado 2, which, for the first time ever, enabled home viewers to sync their Philips Hue lighting system to accompany the soundtrack. With 12 Monkeys, audiences will get custom light tracks for a full 13 episodes.

Starting with the series premiere on Friday, January 16 at 9pm ET/PT, 12 Monkeys fans who pair the Syfy Sync app for phones and tablets with Philips Hue bulbs while watching the program will be treated to a specially designed "light track" - marrying the action on the screen to the lighting in your room - which will add a heightened engagement through a more immersive viewing experience. When combined, the app will detect audio cues from 12 Monkeys and translate them to the Web-enabled Hue system. Fans will then be enveloped in the onscreen action through ambient lighting effects designed to engage viewers in an entirely unique way.

In making the announcement, Matthew Chiavelli, Vice President, Digital Media & Strategy, said: "Syfy is consistently at the forefront of utilizing technology for transmedia storytelling. With Sharknado 2, our fan base whole-heartedly embraced the addition of Philips Hue to their viewing experience. The gritty drama that 12 Monkeys delivers offers a perfect opportunity for us to extend this exceptional capability throughout the entire first season"

"We constantly look for new and innovative ways to create the optimal environment in the home through unique lighting experiences, from everyday tasks to deeper engagement with your favorite TV shows such as 12 Monkeys," said Amy Huntington, president, Philips Lighting - Americas. "Working with Syfy on Sharknado 2, we gave viewers a whole new way to experience television and with 12 Monkeys our partnership pushes the envelope from a movie to the first television series with integrated light tracks."

Philips recently celebrated a new milestone with more than 200 third-party applications developed for Hue. Collaborations with developers and partners like Syfy underline the flexibility of what is the leading connected lighting system for the home. Just as Sharknado 2 opened the door to a new dimension in TV viewing, 12 Monkeys will push the boundaries to a whole new level, perhaps redefining the very way people will watch TV in the future.

To download Syfy Sync: http://bit.ly/1b2l7um

To purchase Philips Hue: http://meethue.com/

To learn more about 12 Monkeys: http://www.syfy.com/12monkeys

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)





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· 12 MONKEYS (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)




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