MILEY CYRUS IN MOST NEED OF A "DO-OVER" FOR 2014 ACCORDING TO VH1 POLL
VH1 Asked Adult Millennials What They Would "Do Over" Last Year As Part of Lead-Up to
Its New Scripted Series "Hindsight" Airing Wednesdays at 10:00 PM
35% Wished They Spent Less Time on Social Media This Past Year
NEW YORK, January 12, 2015 -- VH1 polled over 1200 people, with an Adult Millennial (Adults 18-34) focus, asking: Which celebrity is most in need of a "do-over" for 2014? Miley Cyrus topped their choice, being selected by 34% of the respondents. She was followed closely by Amanda Bynes at 33%. Justin Bieber was the next big name, being noted by 24% of the millennials. Respondents could check up to three celebrities out of a group that also included Ray Rice, Bruce Jenner, Teresa Giudice and Tori Spelling.
The question was part of a survey that VH1 commissioned to tie into the theme of its upcoming new scripted series "Hindsight," premiering Wednesday, January 7 at 9 PM. In the series, a woman preparing for her second wedding wakes up to find herself transported to the day of her first wedding 20 years ago, in 1995. Since she's been given the chance for a "do-over," what will she do differently?
The idea of a do-over, it turns out, is highly relatable to Adult Millennials - in fact, three quarters (74%) agree ("Strongly/Somewhat") that if they could go back in time, they'd do things differently too. The rest of the survey asked about what kinds of things they wished they could change; some key findings include:
· A surprisingly high 35% of this tech-dependent generation said they would have spent less time on social media and 34% said they would have spent less time on their phones. According to David Giles, EVP Strategic Insights and Research at VH1, "We often hear from Adult Millennials that they have fantasies of hitting pause on their hyper-connected lives. They fondly reminisce about their device-free (or really, device-light) childhoods in the 90s, a 'pre-digital' time that felt simple and uncomplicated. A time when connection meant actually calling your best friend on the 'kids' line' rather than posting to their Instagram.
· As one would expect at the end of the year, finances and health ranked high. 56% said they would have saved more money, 57% said they would have exercised more and 46% said they would have eaten healthier. Women were significantly more likely than men to say that they would have spent more efforts on their finances, health, and well-being.
· When asked to give advice to their younger selves, Adult Millennials demonstrated how complex and nuanced this generation can be. On the one hand they'd tell their younger selves to "work harder" (72%) and "follow the rules"(65%). But on the other hand, they'd advise "have more fun" (73%) and "take risks" (66%). While seemingly contradictory ideas, this dynamic reflects Older Millennials structured upbringing and their reaction to the uncertain times they encountered as they entered adulthood.
In the "Hindsight" series premiere, we meet Becca (Laura Ramsey) on the eve of her second wedding. It all seems perfect this time around, but she is still plagued by doubt. What if she could fix everything, and make the 'right' choices this time? Becca finds herself thinking about her former best friend Lolly (Sarah Goldberg), with whom she had a falling out many years ago. If only she could talk to her once again...Suddenly, after a freakish elevator ride, Becca wakes up in New York City on the morning of her first wedding day in 1995. She's about to marry Sean (Craig Horner), a bad-boy artist who is all wrong for her - and she knows her first move must be to reconnect with Lolly to re-live that day. Can she 'make it right' by living her life all over while readapting to life in New York City in the 90's - a time of smoking in bars, carrying pagers, having an AOL email address? Becca will soon discover there's no sure-fire way to make the right choices in life - even knowing everything she thinks she knows now.
Barney, Billy Ray Cyrus and Fanny Packs Can All Stay in the 90s; Rugrats, Alanis Morissette
and Spice Girls: Please Come Back!
The 1990s birthed a lot of wonderful pop culture phenomena - and a lot that weren't so great. Keeping with the series theme, survey participants were also asked which 90s nostalgia items should just stay in the 90s, not to be returned. Again, respondents could reply more than once. The top 10 Do-Not-Returns are:
1. Barney 76%
2. Billy Ray Cyrus 74%
3. Baggy Clothes 72%
4. Vanilla Ice 72%
5. Fanny Packs 72%
6. M.C. Hammer 70%
7. Your AOL account 69%
8. Troll dolls 69%
9. "Phat" 69%
10. Beanie Babies 68%
But adult millennials still hold some 90s treasures near and dear to their hearts and would welcome them back. Most of them are TV shows - as well as a cell phone-free world:
1. TGIF TV shows (Boy Meets World, Family Matters, etc) 52%
2. Rugrats TV show 38%
3. Girl groups (TLC, Spice Girls, etc.) 36%
4. Boy bands (Backstreet Boys, N*Sync) 33%
5. The X Files (TV Show) 29%
6. Alanis Morissette 29%
7. VH1's own Pop Up Video (TV Show) 29%
8. Ren & Stimpy (TV Show) 28%
9. MTV Unplugged (TV Show) 28%
10. No cell phones 26%
The poll was conducted in conjunction with E-Poll Market Research. VH1 surveyed over 700 Adult Millennials (ages 18-34) in November of this year (n=730 A18-34; n=1285 total adults 18-49).
VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, VH1.com and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.