E! GREENLIGHTS SECOND SEASON OF "HOUSE OF DVF"
Diane von Furstenberg continues to build her empire and offer a new generation of young women the unprecedented opportunity to be mentored by the fashion icon herself
Brittany Hampton takes on her exciting position with the prestigious brand and sets out to find the next DVF Global Brand Ambassador
Los Angeles, CA, January 15, 2015 - On the stiletto heels of the "House of DVF" first season finale, E! today announced the original series will return for its second season with 8 new episodes, which will also premiere on E! in 100 countries. The second season of "House of DVF" starts production during New York Fashion Week and will give viewers an inside look at the challenges and triumphs Brittany Hampton experiences during her term as the DVF Global Brand Ambassador as she continues to be mentored by Diane and the rest of the DVF team. A long-time champion of women choosing their own destinies and achieving independence, Diane entrusts Brittany with the task of searching for a new group of eager, talented and intelligent young women, hoping to find a new Global Brand Ambassador among them, all while Brittany juggles traveling the globe and acclimating to her new, high-pressure position.
"When hopes and dreams are on the line and in the hands of one of the most recognizable fashion tycoons in the world, the result is good television, and fans are invested in the process following the freshman series run," said Jeff Olde, Executive Vice President, Original Programming & Development, E! "'This aspirational series fits right into E!'s wheelhouse as the go-to destination for all things entertainment, fashion and beauty, and we are excited to expand unique multiplatform experiences around season two that will serve to further engage our media savvy audience."
"I am excited to film a second season of House of DVF," says Diane von Furstenberg. "The show is about my fashion world and while it is entertaining and informative, I will also continue to provide empowering messages to a generation of young women."
In addition to Diane and Brittany, familiar faces Jessica Joffe (DVF's Style Editor) and Stefani Greenfield (DVF's Creative Brand Director) are slated to return and offer their professional guidance and insight.
While working in different areas of Diane's empire, the contenders will be tasked with various challenges that organically play into DVF's business affairs and busy schedule, and may include PR, marketing, sales and events. The candidates will get a taste of the position through Brittany, as she trots around the globe for Paris Fashion Week, styles celebrities for awards shows, and makes store appearances. With a high-profile mentor like Diane, the girls can only hope for an invite that will either make or break their chances to advance towards the series finale and their job of a lifetime. The bar has been set high, and the pressure-filled competition is on with the launch of "House of DVF" Season 2.
"House of DVF" brings a new generation of young, upwardly-mobile women to E! The docuseries was a Top 5 program among the highly-coveted W18-34 demo on Sundays at 10pm in its first season run.
"House of DVF" is produced by Electus and Hud:sun Media. Executive producers are Chris Grant, Michael Rourke, Mioshi Hill, Corie Henson, Lenid Rolov and Diane von Furstenberg.
About E! Entertainment ?E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. Popular E! programming includes core franchises, "E! News," "The Soup," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills" and "Botched."
Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
About Diane von Furstenberg
A global luxury lifestyle brand and one of the premier names in American fashion, Diane von Furstenberg was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has expanded to a full collection of ready-to-wear and accessories including handbags, shoes, small leather goods, scarves, and fine jewelry. The company also offers luggage, eyewear, and home furnishings. In 2012, its Founder and Co-Chairman, Diane von Furstenberg, was named the most powerful woman in fashion by Forbes Magazine. She also serves on the board of Culture Shed, the new center for artistic and cultural innovation in New York City. In 2014, Diane published a memoir, The Woman I Wanted to Be.
Headquartered in New York City, DVF now boasts a global distribution network in over 55 countries and 1500 points of sale including 109 DVF owned and partnered stores throughout North and South America, Europe, the Middle East and Asia Pacific. DVF can be found online at http://www.dvf.com.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.?
About Hud:sun Media
Dedicated to developing, producing and distributing premium content across every platform, Hud:sun Media tells compelling stories built around dynamic characters that resonate with niche and broad audiences alike. Hud:sun Media currently produces the new style and pop culture talk show "The Fabulist" for E!, and the new series "Living Differently" for Oxygen. Past productions include the groundbreaking docuseries "I'm Having Their Baby" for Oxygen, "Pregnant in Heels" for Bravo, and "The Doc Club" for OWN. Digitally, Hud:sun Media has been a leader in creating premium content for national brands like Nine West and Mattel as well as producing signature shows like "Style Studio with Rebecca Minkoff" for Yahoo, "Decoding Style with Nina Garcia" for AOL and multiple shows for Conde Nast Entertainment's launches of Glamour, GQ and Teen Vogue video channels. Recently, Mode Media (formerly Glam Media) announced a partnership with Hud:sun Media to produce four new digital series in 2014.