NBC SPORTS GROUP ROLLS OUT ITS MOST COMPREHENSIVE SOCIAL MEDIA CAMPAIGN EVER TO PROMOTE NBC'S COVERAGE OF SUPER BOWL XLIX

NBC Sports to Employ "Social Central" Communications Hub for All Things Social

Arizona Cardinals DB Patrick Peterson to Serve as Social Media & Digital Correspondent

NBC Sports Group Teams With Internet Stars Dude Perfect to Present Football-Themed Trick-Shot Video

Around-The-Clock Coverage on All Social Platforms

NBC's Coverage of Super Bowl XLIX Begins Sunday, Feb. 1, at Noon ET

STAMFORD, Conn. - Jan. 22, 2015 - NBC Sports Group will present its most comprehensive social media campaign ever to promote NBC's coverage of Super Bowl XLIX, including around-the-clock coverage across all of NBC Sports' social media platforms.

NBC will broadcast Super Bowl XLIX on Sunday, Feb. 1 from Glendale, Ariz. Coverage kicks off at Noon ET.

NBC SPORTS "SOCIAL CENTRAL": During Super Bowl week, the NBC Sports social media team will be everywhere from Media Day to the sidelines on Super Bowl Sunday, covering every moment and play of #SB49. During gameday, NBC Sports' "Social Central" will be a communications hub for all things social, spanning from "Super Bowl Central," NBC Sports Group's primary home for studio programing during Super Bowl week, located in downtown Phoenix, Ariz., and University of Phoenix Stadium in Glendale, Ariz., to NBC Sports Group's International Broadcast Center in Stamford, Conn. Members of the NBC Sports social, digital, and marketing teams will be primed and ready to cover and react to any moment from pre-game through the final whistle and trophy presentation, including a social team member embedded with on-air production to relay any breaking news. Social media and digital content will be updated in real time.

PATRICK PETERSON TO SERVE AS SOCIAL MEDIA & DIGITAL CORRESPONDENT: Arizona Cardinals DB Patrick Peterson, a four-time Pro Bowler, will serve as NBC Sports Group's social and digital media correspondent during Super Bowl week. As a member of the hometown Cardinals, Peterson will document his Super Bowl week on behalf of NBC Sports through his social media accounts. He will also film several videos around the city that will be pushed out through the SNF social media accounts and on NBCSports.com, including attempting to break the GUINNESS WORLD RECORDS(R) record for most selfies taken in one hour.

GUINNESS WORLD RECORDS(R) ATTEMPT: NBC Sports Social will be at Deer Valley High School in Glendale, Ariz., Tuesday, Jan. 27, as Patrick Peterson attempts to break the GUINNESS WORLD RECORDS(R) record for the most selfies taken in one hour. Peterson will snap as many selfies as he can with the students from Deer Valley High School to break the current record of 657 selfies. In addition, the Sunday Night Football bus will be at the school and open to students after the record attempt. Fans can follow GUINNESS WORLD RECORDS(R) on Twitter: @GWR and Instagram: Guinnessworldrecords.

DUDE PERFECT: NBC Sports Group has teamed with trick-shot experts and comedy stars Dude Perfect to create a trick shot video that will debut Sunday, Feb. 1, during NBC's Super Bowl pre-game show. Participating in the trick shot video will be Giants rookie WR Odell Beckham Jr. and two-time Super Bowl winner, Super Bowl XL MVP, and NBC NFL analyst Hines Ward. The content will be pushed out on NBC Sports' social media platforms, and the trick-shot video will be available on NBCSports.com/dudeperfect following its release.

TUMBLR: As announced yesterday, NBC Sports Digital recently launched a Super Bowl-centric NBC Sports Tumblr page that will showcase Super Bowl XLIX's television advertisements immediately after they air on NBC. Prior to Super Bowl Sunday, the page will be populated with original content created by NBC Sports' marketing media team, as well as from re-blogging NFL-related Tumblr posts. On game day, the new page will transform into a hub for Super Bowl TV ads, and can be accessed at NBCSports.com/Ads.

#MYSUPERBOWLPICK: NBC Sports will ask influencers, celebrities, athletes and fans to tweet and post who they anticipate will win the game using #MySuperBowlPick to help drive the conversation around game day. In addition, social media handles from various NBCUniversal properties and celebrities will offer their picks.

Using the "Twitter Mirror," NBC Sports will collect photos and picks from celebrities and athletes on-site at "Super Bowl Central" and at University of Phoenix Stadium to be featured on-air. The SNF social media accounts will also be tracking fan picks to see which team is leading the social vote.

AROUND-THE-CLOCK COVERAGE: NBC Sports will cover Super Bowl XLIX from various Sunday Night Football and NBC Sports social media accounts to make sure every fan has access to the content they want leading up to the game.

· Facebook: The NBC Sports and Sunday Night Football Facebook accounts will provide users with news from ProFootballTalk, shareable images, videos, and chats with NBC Sports Group commentators.

· Twitter: @SNFonNBC will provide real-time news and photos from Phoenix as well as #MySuperBowlPick content through the "Twitter Mirror." @ProFootballTalk and @NBCSports will post news and information on the game, and behind-the-scenes content from PFT Live.

· Instagram: SNF on NBC and NBC Sports Instagram accounts will be one-stop shopping for photos throughout Super Bowl week with behind-the-scenes access to NBC's production, including photos of NBC Sports Group commentators and sideline coverage documenting the game from kickoff through the celebratory confetti.

· Vine: The NBC Sports social team will create content around Phoenix with on-site Vine influencers that will be posted on the Sunday Night Football and NBC Sports Vine accounts throughout Super Bowl week.

· Pinterest: For fans on Pinterest, Pinterest.com/NBCSports has Super Bowl themed boards to help plan the best Super Bowl party. On-site content from NBCSports.com will also be housed on Pinterest during Super Bowl week.