CROWN MEDIA FAMILY NETWORKS, HOME OF HALLMARK CHANNEL AND HALLMARK MOVIES & MYSTERIES, ANNOUNCES ITS ADOPTION OF "HAPPY" THE DOG AS THE COMPANY'S FIRST-EVER CANINE GOODWILL AMBASSADOR
"Happy" The Dog Is Second Pet to Join Crown Media Family Networks' Family of
Pet Celebrities Alongside "Happy" The Cat
Crown Media Family Networks announces its newest four-legged pet celebrity, "Happy, the Dog" as the next star to join the Hallmark Channel and Hallmark Movies & Mysteries' family alongside "Happy" the Cat. The adoption of "Happy" is part of Crown Media Family Networks' evergreen, prosocial initiative, PET PROJECT, which raises awareness of the plight of shelter animals and promotes shelter pet adoption. Crown Media Family Networks, Hallmark Channel, and Hallmark Movies & Mysteries, communicates through entertainment the joys pets bring to our lives every day. As Crown Media Family Networks' cuddliest and friendliest new star, "Happy, the Dog" will also appear in the highly-anticipated 2015 Hero Dog Awards, a celebration of courageous canines who have performed extraordinary good deeds, premiering this Fall.
"The importance of pet adoption and rescue is a cornerstone of Crown Media Family Networks' effort to rally around a cause that deserves more attention," said Bill Abbott, President & CEO, Crown Media Family Networks. "We are proud to welcome 'Happy' the Dog into our family as our first canine goodwill ambassador in an unprecedented effort to showcase the love, joy and happiness shelter pets bring to millions of lives every day.
"The happiness that these wonderful animals bring to people's lives is synonymous with our mission of helping people celebrate life's special moment's every day," Mr. Abbott concluded.
Crown Media Family Networks has once again partnered with renowned animal trainer Sarah Clifford to help "Happy" the Dog to become one of the newest four-legged stars and ambassadors to Hallmark Channel and Hallmark Movies & Mysteries. Clifford, who is devoted to training and overseeing the care of "Happy" the Dog for all on-screen appearances, will ensure the "Happy" the Dog's safety and well-being along with "Happy" the Cat.
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