NICKELODEON BRANDS PARTNERSHIP MARKETING SERVICES UNDER NEW BANNER - NICKELODEON INSIDE OUT SOLUTIONS

NEW YORK - Feb. 25, 2015 - Nickelodeon today at its annual upfront presentation formalized its robust roster of consumer insights, partnership marketing and multi-media services under the banner of Nickelodeon Inside Out Solutions. An offering that connects partners to the full scope of Nickelodeon's unrivaled intellectual properties and 10-screen ecosystem, Nickelodeon Inside Out Solutions offers branded entertainment and intellectual property alignment opportunities across the network's media platforms, social footprint, consumer products business and on-the-ground marketing experiences.

"Nickelodeon Inside Out Solutions signals our commitment to collaborative partnerships," said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon. "We're opening our doors to clients so that we may work better together to leverage the full power of the Nickelodeon ecosystem, with all of the possibilities for building and marketing our partners' messages now in one place."

Nickelodeon Inside Out Solutions offers advertising partners the opportunity for in-depth collaboration with expertise drawn from all quarters of the Nickelodeon organization. Partners can access the network's proprietary insights, full-service marketing and creative resources and multi-platform media destinations to create branded experiences that are authentic to Nickelodeon's kids and family audience.

Throughout the year, the network will roll out additional offerings through Nickelodeon Inside Out Solutions, inclusive of a new way for partners to leverage Nick's robust social footprint for appropriate audiences and new measurement capabilities, which will inform partners of the reach, influence and engagement of their social programs. Details will be available this spring.

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).