Mr Selfridge commissioned for new 10-part fourth series

ITV commissions the fourth series of Mr Selfridge from ITV Studios starring Jeremy Piven and Katherine Kelly

Ten new episodes of ITV Studios' lavish period drama, Mr Selfridge, starring Emmy award-winning American actor, Jeremy Piven, have been commissioned by ITV.

Jeremy Piven (Entourage) will reprise his role as the colourful but deeply troubled Harry Selfridge and ITV is pleased to confirm that Katherine Kelly (Coronation Street) is set to return as the alluring socialite, Lady Mae Loxley.

Series regulars Tom Goodman-Hill, Ron Cook, Amanda Abbington, Amy Beth Hayes and Trystan Gravelle, Sacha Parkinson & Samuel West also return to tell the next chapter in the stories of their much loved characters.

The series will also feature a major new character played by Line of Duty's Sacha Dhawan and two new guest roles for newcomers Lottie Tolhurst and Mimi Ndiweni.

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The drama is inspired by the turbulent life of charismatic American retail entrepreneur, Harry Gordon Selfridge. This fourth series focuses on his dramatic fall as he loses hold on the empire and social status that he worked so hard to create.

Helen Raynor (Baker Boys, Doctor Who) is the lead writer working alongside Kate O'Riordan (The Bad Mother's Handbook, The Kindness of Strangers), James Payne, Matt Jones, Hamish Wright and new writer Ben Morris.

Lindy Woodhead, author of Shopping, Seduction and Mr Selfridge, the book that inspired the series, continues in her role as advisor on retail history.

Filming will take place on location in Greater London on the lavish replica of the Selfridge's shop floor that is housed in a former carpet warehouse in North West London.

Dominic Barlow (The Mill, The Crash, Garrow's Law) will return as Series Producer and ITV Studios' Kate Lewis (Lightfields, Vera, Marchlands) will executive produce alongside the lead writer, Helen Raynor. Rebecca Eaton executive produces for WGBH.

The new series has been commissioned for ITV by Director of Drama Steve November and Controller of Drama Victoria Fea.

"We're delighted to commission a fourth series of Mr Selfridge," said Steve. "It's so pleasing to see the audience take the characters and storylines into their hearts. We're looking forward to seeing Jeremy reprise his role as the visionary yet deeply troubled Harry alongside simply stunning production values".

Kate Lewis, executive producer for ITV Studios said: "We're delighted to be embarking on production of the fourth series of Mr Selfridge and thrilled to be welcoming back Katherine Kelly along with introducing some talented new faces. This series marks a dramatic turn in fortunes for Harry as he loses grip on his empire. It's a bit of a game changer for all the characters in the series.'

Mr Selfridge is distributed internationally by ITV Studios Global Entertainment and has now been sold to over 150 countries. The third series will have its US premiere on Sunday 29 March, on MASTERPIECE on PBS.