CROWN MEDIA FAMILY NETWORKS LAUNCHES FULL SERVICE INTEGRATED MARKETING & DIGITAL SOLUTIONS UNIT, CROWN CONNECTIVITY
New Division Offers Advertisers Creative Opportunities to Reach Consumers Across
Hallmark Channel and Hallmark Movies & Mysteries' Linear, Digital, and Social Properties
Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, announced today the launch of Crown Connectivity, a new division designed to create 360-degree seamless integration opportunities for advertisers across both networks' linear, digital, and social media platforms.
"Viewers are increasingly engaging with our brand beyond our linear channels, creating an abundance of new opportunities for marketers to convey their messages in a more holistic and impactful way," said Bill Abbott, president and CEO, Crown Media Family Networks. "Crown Connectivity will allow us to more effectively collaborate with our advertising partners in the development of innovative, customized campaigns that bridge Hallmark Channel and Hallmark Movies & Mysteries with their online extensions."
The inauguration of Crown Connectivity comes on the heels of the company's recent full-scale redesigns of both networks' consumer websites, which feature increased unique content and a more compelling experience for viewers - ultimately establishing an optimal environment for more creative advertising solutions. In 2015 to-date, online traffic has increased exponentially, with page views up 57%, unique visitors up 58%, and video views up 69% across Crown Media's web platforms. In addition, the launch of the division coincides with record levels of engagement across Crown Media's social platforms. In a recent study, Hallmark Channel had the 2nd highest level of viewer engagement of any network on television [Source: Sprout, additional analytics by Facebook & Crowdbooster].
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 85 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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