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[04/01/15 - 08:48 AM]
IFC Leads Industry in Embracing Slightly Off Live+2.9999 Audience Reporting Metric
Since Nielsen has not yet developed a live+2.9999 ratings category, IFC will continue to default to live+3 in reporting viewership in this interim period. |
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| [via press release from IFC] |
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IFC LEADS INDUSTRY IN EMBRACING SLIGHTLY OFF LIVE+2.9999 AUDIENCE REPORTING METRIC
Network Home To Some Of The Most Time-Shifted Originals On Television Will Report Ratings On A Live+2.9999 Basis Going Forward*
New York, NY - April 1, 2015 - IFC today announced that it would lead the industry in a shift to a slightly off version of the current live+3 ratings reporting metric: live+2.9999. The network, home to some of the most time-shifted original programming on television, will use live+2.9999 ratings as its default audience category in all future ratings announcements.
"There is no question that viewer behavior has changed in an on demand world, and a time-shifted metric provides a more complete and accurate reflection of audience size than the immediacy of live+same day results," said IFC President Jennifer Caserta. "Many leading networks have already embraced live+3 as a reporting standard but, at IFC, our alternative comedies are seeing such significant time-shifting activity that we really don't think we need that last ten-thousandth of a day to accurately assess and communicate viewership of our shows. We are good with a slightly off live+2.9999, and that will be our proud standard."
Throughout its most recent fifth season, IFC's signature show Portlandia averaged an increase of 108 percent in adults 18-49 live+3 viewership over live+same day. Individual episodes of Portlandia this season have seen audience expansion within three days of up to 179 percent.
Other IFC originals also demonstrate significant time-shifted gains. The first ten episodes of the current fourth season of Comedy Bang! Bang! saw an 81 percent adults 18-49 audience growth within three days, the second season of Maron grew 56 percent, The Spoils of Babylon 69 percent. On average, premiere episodes of the network's original programming in 2014 grew 73 percent in live+3 ratings over live+same day.
*Since Nielsen has not yet developed a live+2.9999 ratings category, IFC will continue to default to live+3 in reporting viewership in this interim period.
About IFC
IFC is the home of offbeat, unexpected comedies. Series like Portlandia, Maron and Comedy Bang! Bang! air alongside fan-favorite movies and comedic cult TV shows. Owned and operated by AMC Networks Inc., along with sister channels AMC, BBC America, SundanceTV and WE tv, IFC is available to more than 73 million U.S. homes and across multiple platforms. IFC: Always On Slightly Off
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[05/12/26 - 02:29 PM]
CFP Contenders and Non-Conference Clashes Headline ESPN's Industry-Leading, Early-Season College Football Schedule Reveal at Disney Upfront
Nine of ESPN.com's Way-Too-Early Top 25 are featured in the schedule release, including No. 1 Ohio State, No. 5 Texas, No. 7 Miami, No. 8 Texas Tech, No. 9 Ole Miss and No. 11 LSU.
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[05/12/26 - 02:29 PM]
The Grammy Awards Set to Take Place Sunday, Feb. 7, 2027, and Will Air Live on ABC and Stream on Disney+ and Hulu
The upcoming ceremony marks a historic shift for the organization as the 2027 Grammy Awards will be the first ceremony to air on ABC since 1972, ushering in a new era for the most celebrated night in music.
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[05/12/26 - 02:29 PM]
Disney and the Country Music Association Extend Relationship Through 2032
As part of the new agreement, the CMA Awards will stream live on Disney+ for the first time ever, alongside its traditional broadcast on ABC, kicking off with "The 60th Annual CMA Awards" on Wednesday, November 18, 2026.
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[05/12/26 - 02:24 PM]
ESPN's "College GameDay Built by The Home Depot" Kicks Off 40th Season in Baton Rouge with 500th Show on the Road
Following Baton Rouge, College GameDay will travel to Austin, Texas on September 12 for a battle of powerhouse programs in Week 2 as the Texas Longhorns host Ohio State in a rematch of last season's 14-7 Buckeyes' win in Columbus.
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[05/12/26 - 02:06 PM]
Paul Anthony Kelly Joins Cast of FX's "American Horror Story" Installment 13 Coming This Fall to FX and Hulu
FX's "American Horror Story," the global phenomenon that has garnered more than 100 Emmy nominations since its launch in 2011, returns for an unrivaled 13th installment that will do justice to everyone's most feared number.
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[05/12/26 - 01:55 PM]
Disney+ Becomes the Exclusive Home of the Banana Bowl This October
Known for blending athleticism with entertainment, the game will include one of the biggest performances the league has ever seen, bringing together all six teams, along with its signature on-field showmanship from first pitch to final out.
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[05/12/26 - 01:42 PM]
The 99th Oscars Reunites Host Conan O'Brien and Executive Producers Raj Kapoor and Katy Mullan
The 99th Oscars will air live on ABC and Hulu on Sunday, March 14, 2027 at 7 p.m. EDT/4 p.m. PDT.
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[05/12/26 - 01:38 PM]
Savannah Bananas' Jackson Olson Slides Into the Ballroom for "Dancing with the Stars" Season 35
The full cast of celebrities and professional dancers will be announced Wednesday, September 2, exclusively on "Good Morning America."
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[05/12/26 - 01:32 PM]
ESPN Sets the Stage for Super Bowl LXI With Week Long Expansive Broadcast and Fan Experience on Santa Monica Beach
These efforts are all building toward Super Bowl LXI on February 14, 2027, which will air on ESPN and ABC and mark ESPN's first production of the Super Bowl.
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[05/12/26 - 12:01 PM]
Netflix Top 10: Week of May 4 - The Critters of "Swapped" Soar to No. 1 in This Week's Top 10
The pursuit of justice is action-packed in "Man on Fire," which set the English TV list ablaze at No. 1 with 12.6 million views.
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[05/12/26 - 11:31 AM]
CNN FlashDoc "The Last Laugh: Stephen Colbert" to Stream on Friday, May 15 on the CNN App
The special will also air Sunday, May 17 at 8pm ET on CNN, just days before the highly anticipated finale of "The Late Show with Stephen Colbert."
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[05/12/26 - 11:13 AM]
BET Greenlights Manny Halley Productions' "Lot Patrol," A Star-Studded Mockumentary Comedy Series
A mismatched squad of eccentric security guards patrols the chaotic backlot of a major Hollywood studio, where they wrangle unhinged actors, rogue crew members, and their own wildly dysfunctional personal lives.
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[05/12/26 - 11:01 AM]
"The Tonight Show Starring Jimmy Fallon" Will Air a Repeat on Thursday, May 21, The Night of the Final Telecast of "The Late Show with Stephen Colbert"
"The Tonight Show" will air an all-new episode on Friday, May 22, featuring Robert De Niro and Jane Rosenthal, and musical guest Maluma.
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[05/12/26 - 11:00 AM]
AspireTV to Premiere "City Eats: Charleston" This June
The series is a culinary journey through one of America's most historic and flavor-rich cities, hosted by celebrity chef and TV personality G Garvin.
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[05/12/26 - 10:36 AM]
Fan-Favorite Crime Drama, "The Madame Blanc Mysteries," Renewed for a Fifth Season on AMC Global Media's Acorn TV
Filming is currently underway in Gozo and Malta.
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