High Dynamic Range Coming to Amazon Prime Instant Video This Year

Amazon will continue its commitment to providing customers with a premium entertainment experience with access to HDR titles including Amazon Originals this year

SEATTLE -- Apr. 10, 2015 -- Amazon (NASDAQ:AMZN) today announced that Prime members and customers in the US, UK and Germany will be able to watch titles in High Dynamic Range (HDR) this year. Amazon Originals will be the first to arrive in HDR video quality later this year. Amazon is working with Hollywood studios, leading technology innovators and global consumer electronics companies to bring Prime members and customers an unmatched HDR experience in 2015.

"4K Ultra HD picture resolution was just the beginning--we're excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality," said Michael Paull, Vice President of Digital Video at Amazon. "HDR is the natural next step in our commitment to premium entertainment, and we can't wait for customers to have even more choice in how they watch their favorite titles on Amazon Prime Instant Video."

Amazon continues to raise the bar in premium entertainment. Less than six months ago, Amazon brought movies and TV shows to Prime members and customers in Ultra HD, and continues to grow the catalog of titles available in the high quality 4K picture resolution. The next step is HDR--the technology that brings greater contrast to the screen, with detailed shadows and distinct highlights to make colors appear richer, brighter and more lifelike, unlike ever before.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

About Prime Instant Video

Amazon Prime members have instant access to stream tens of thousands of movies and TV episodes, including award-winning Amazon Original Series, available on Prime Instant Video at no additional cost to their membership. In addition, new release movies like Gone Girl, Boyhood and Birdman as well as classics like the Star Wars saga along with in-season shows like The Walking Dead, Scandal and Better Call Saul are also available for rent or purchase on Amazon Instant Video for all customers to stream and enjoy.

Customers can watch shows and movies with the Amazon Instant Video app. The Amazon Instant Video app is available on hundreds of devices including connected TVs, Amazon Fire TV, Roku, Xbox and PlayStation, as well as on mobile devices like Fire phone, Fire tablets, iPhone, iPad, Android phones and tablets. Customers can also watch online at Amazon.com/PIV. Prime Instant Video is also the only U.S. online-only subscription streaming service that enables offline viewing--on a plane, on vacation, and anywhere else where you may not have Wi-Fi.

Amazon Prime members have exclusive access to popular TV series at no additional cost to their membership. Prime members can enjoy binge-worthy TV shows including Amazon Original Series airing now such as multi-Golden Globe-winning series Transparent, the hour-long drama Bosch, based on Michael Connelly's best-selling books, the Roman Coppola and Jason Schwartzman comedy Mozart in the Jungle and the political comedy starring John Goodman Alpha House, in addition to HBO favorites like The Sopranos, True Blood and Six Feet Under, and popular primetime series including 24, Covert Affairs, Downton Abbey, Extant, Falling Skies, Grimm, Hannibal, Justified, Orphan Black, Teen Wolf, The Americans, Under the Dome and Veronica Mars. Prime members also have access to an exclusive collection of kids shows now airing including Amazon Original Series' Annedroids, Gortimer Gibbon's Life on Normal Street and the Annecy International Animated Film Festival Award-winning and Annie Award-winning Tumble Leaf, as well as popular shows from Nickelodeon and Nick Jr. including SpongeBob SquarePants, Dora the Explorer, Team Umizoomi, Blue's Clues and The Bubble Guppies.

In addition to tens of thousands of titles to instantly stream, the Amazon Prime membership (www.amazon.com/prime) includes one million songs and hundreds of playlists with Prime Music, unlimited Free Two-Day Shipping on millions of items, early access to select Lightning Deals, unlimited photo storage, and access to more than 800,000 books all for $99 a year.

Comprehensive cast and crew information, including bios and filmographies, is available on Amazon's IMDb (www.imdb.com), the world's most popular and authoritative source for movie, TV and celebrity content.