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[05/05/15 - 07:30 AM] USA Network Launches on Apple TV as NBCUniversal's TV Everywhere Offering Continues to Expand USA is the first cable entertainment network in the NBCUniversal portfolio to launch on Apple TV, following the launch of NBC Sports Live Extra. |
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| [via press release from USA] |
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USA NETWORK LAUNCHES ON APPLE TV AS NBCUNIVERSAL'S TV EVERYWHERE OFFERING CONTINUES TO EXPAND
Apple TV Customers Can Now Access The Leading Cable Entertainment Network's Portfolio of Original Dramas, Comedy and Reality
NEW YORK, NY - May 5, 2015 - Ahead of the kickoff of one of the network's most powerful summer lineups, USA today announced that the leading entertainment network content will be available on Apple TV via USA Now, the network's TV Everywhere streaming product. Apple TV consumers can now access the USA's portfolio of originals in time for summer returns of popular dramas SUITS, GRACELAND and ROYAL PAINS, the breakout reality series CHRISLEY KNOWS BEST, comedy PLAYING HOUSE and new dramas - COMPLICATIONS and the award-winning MR. ROBOT.
USA is the first cable entertainment network in the NBCUniversal portfolio to launch on Apple TV, following the launch of NBC Sports Live Extra. Programming will be available to authenticated cable, satellite or telco customers via TV Everywhere, the media industry's effort to make quality content available to authenticated customers both in and out of the home, and on multiple platforms.
"The launch of USA Now on Apple TV is part of our ongoing strategy to reach consumers on all platforms. We are pleased to give fans greater access to our broad range of programming, including our much-anticipated new summer series COMPLICATIONS and MR. ROBOT," said USA Network SVP of Digital, Jeffrey Kaufman.
"What better way to heighten awareness and engagement for this iconic network than with the launch of USA Now on Apple TV," said Dina Juliano, SVP of Consumer Product Strategy, TV Everywhere, NBCUniversal. "NBCUniversal's TV Everywhere products continue to build momentum and we are excited to create a seamless, consumer-focused experience that represents USA and demonstrates our commitment to championing new ways to watch TV."
USA Now is also available on the iTunes App Store, Google Play, Xbox One and Windows Store for mobile devices and tablets.
USA recently rolled out its official summer schedule featuring two new original dramas, including the award-winning MR. ROBOT on Wednesday, June 24 at 10/9C and the unpredictable thriller COMPLICATIONS, from "Burn Notice" creator Matt Nix, premiering with two new back-to-back one-hour episodes on Thursday, June 18 at 9/8c. Other series return this summer include season seven of the sun-drenched drama ROYAL PAINS on Tuesday, June 2 at 9/8c, followed by the season three of buzzy breakout reality series CHRISLEY KNOWS BEST at 10/9c. The action-packed competition reality show WWE TOUGH ENOUGH returns Tuesday, June 23 at 8/7c. Season five of SUITS returns Wednesday, June 24 at 9/8c and GRACELAND is back for a third season on Thursday, June 25 at 10/9c. The critically- acclaimed buddy comedy PLAYING HOUSE rounds out the summer lineup with the season two premiere on Tuesday, August 4 at 10/9c. The series will have an innovative windowing structure that, each week, will allow viewers to preview the next week's episode on their Video-On-Demand platforms, as well as Apple TV.
About USA Network:
USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com.
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