or


[05/13/15 - 07:16 AM]
Turner Broadcasting Launches the New Turner Data Cloud to Power the Turner Premium Marketplace
Advertisers and their agencies can choose to transact directly and programmatically depending on their unique campaign goals and business objectives.
[via press release from Turner]

TURNER BROADCASTING LAUNCHES THE NEW TURNER DATA CLOUD TO POWER THE TURNER PREMIUM MARKETPLACE

New Cross-Platform DMP to Enable Advertisers to Address Custom Audiences Across All Turner Properties

Turner Broadcasting is partnering with leading data management platforms to develop its own Turner Data Cloud (TDC), the company's advanced data management platform (DMP) designed to power digital and linear advertising campaigns across the company's portfolio of entertainment, news, sports and kids brands. Advertisers and their agencies can choose to transact directly and programmatically depending on their unique campaign goals and business objectives.

"We are building on our best-in-class data offerings through continued investment across all spaces that allow our brands and partners to better engage with consumers," said Donna Speciale, president of Turner Broadcasting Ad Sales. "We are committed to driving business results for our advertising partners, and producing mechanisms that continue to allow for a data agnostic approach."

Turner's new Chief Data Strategist Stephano Kim added, "Turner Data Cloud will now become Turner's central repository of data, spanning digital and linear ecosystems. This system allows our sales division to effectively bring to market powerful campaigns across all screens, and all formats. Advertisers and their agencies can now transact in any format they prefer, with any data source they choose, including their own first party data."

Turner Data Cloud will allow advertisers the ability to harness the power of their first party data in addition to third party data to effectively engage consumers and reach the right audience across Turner - a portfolio spanning television, digital and mobile platforms that reaches approximately 75% of all Americans. With ecosystems that interact with all consumer touch points, across all of Turner's premium content channels, Turner Data Cloud will power the company's premium marketplace utilizing the high impact, premium reach and targeted performance the company has become known for with advertising partners.

ABOUT TURNER BROADCASTING SYSTEM, INC.

Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.





  [may 2015]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[02/14/25 - 01:01 PM]
Max Renews "The Pitt," Starring Noah Wyle, for a Second Season
New episodes of the 15-episode first season debut on Thursdays at 9:00 p.m. ET leading up to the season finale on April 10.
[02/14/25 - 01:01 PM]
"XO, Kitty" Renewed for a Third Season at Netflix
Season 2 premiered on January 16, 2025 and debuted at #2 on the English TV List with 14.2 million views.
[02/14/25 - 11:01 AM]
HBO Original Six-Part Documentary Series "Eyes on the Prize III: We Who Believe in Freedom Cannot Rest 1977-2015" Debuts February 25
Inspired by Henry Hampton's legendary documentary series "Eyes on the Prize: America's Civil Rights Movement," this new installment of the groundbreaking 1987 series illuminates the bold stories of people and communities who continue to work for equity and racial justice in the years since the birth of the American civil rights movement.
[02/14/25 - 10:06 AM]
"Farmer Wants a Wife" - Are You DTF? Meet the 32 Women Ready to Saddle Up and Take on the Farm Life, Premiering Thursday, 3/20 at 9/8c on FOX
This season, four new farmers - Matt Warren, Jay Woods, John Sansone and Colton Hendricks - bring the heat as all-new daters look to leave behind city life for the charm of the country as they embark on an adventure that could change the course of their lives forever.

[02/14/25 - 10:01 AM]
HBO Announces Returning Main Cast and New Cast Starring in Season Three of the Emmy-Winning Drama Series "Euphoria," As Well As New and Returning Key Crew Members
Returning series regulars include Emmy winner Zendaya, Hunter Schafer, SAG Awards winner Eric Dane, BAFTA Film Award nominee Jacob Elordi, Emmy nominee Sydney Sweeney, Alexa Demie, and Maude Apatow.
[02/14/25 - 10:01 AM]
Love Is in the Air! New Reality Dating Series "Bravo's Love Hotel" Coming Soon
The new reality dating series brings together some of "The Real Housewives" franchise fan favorites, including Shannon Storms Beador, Gizelle Bryant, Ashley Darby and Luann de Lesseps for the ultimate luxurious getaway in the hopes of finding true love.
[02/14/25 - 08:01 AM]
The Latest Season of "Yellowstone" Heads Exclusively to Peacock - Season 5: Part 2 Arrives March 16
The Dutton family fights to defend their ranch and way of life from an Indian reservation and land developers.
[02/14/25 - 08:01 AM]
Video: "Bridgerton" Season 4 - Sneak Peek - Netflix
To celebrate the Season of Love, Netflix takes you behind the scenes of filming "Bridgerton" Season 4 with Luke Thompson (Benedict Bridgerton) and Yerin Ha (Sophie Baek).
[02/14/25 - 07:01 AM]
Peacock Exclusively Streams Focus Features' Gothic Tale "Nosferatu" Beginning February 21
From acclaimed director Robert Eggers, the film stars Bill Skarsgård, Nicholas Hoult, Lily-Rose Depp, Aaron Taylor-Johnson, Emma Corrin, Willem Dafoe and more.
[02/14/25 - 12:01 AM]
Video: "My Family" - Official Trailer - Netflix
A terminally ill father prepares his chaotic family to care for his two young kids and face life without him - but they must put old quarrels to rest.
[02/13/25 - 03:23 PM]
BYUtv Premieres Powerful, Fantastical New Zealand-Set Family Series "Secrets at Red Rocks"
The series follows the journey of Jake, an eccentric boy struggling to find belonging whose life is profoundly impacted by his discovery of mythical selkies who shapeshift from seal to human form.
[02/13/25 - 01:42 PM]
ESPN NBA Schedule Update: Memphis Grizzlies Visit Cleveland Cavaliers on February 23
This matchup replaces the previously scheduled Miami Heat vs. Milwaukee Bucks game.
[02/13/25 - 01:15 PM]
Showtime Original Series "Dexter: Resurrection" Adds Ntare Guma Mbaho Mwine, Kadia Saraf, Dominic Fumusa and Emilia Suarez
Production kicked off in January 2025 in New York and the series is set to launch in summer of 2025 on Paramount+ with Showtime.
[02/13/25 - 01:00 PM]
Video: "O'Dessa" - Official Trailer - Hulu
Set in a post-apocalyptic future, "O'Dessa" is an original rock opera about a farm girl on an epic quest to recover a cherished family heirloom.

[02/13/25 - 12:01 PM]
Legendary Lineup Grows as "Saturday Night Live" Announces More Musical Guests and Comedians for "SNL50: The Homecoming Concert" Streaming Live on Peacock from Radio City Music Hall on February 14 at 8ET/5PT
The event celebrating 50 years of legendary "SNL" musical and comedy performances will also feature special appearances by Ana Gasteyer, Andy Samberg, Maya Rudolph, Paul Shaffer, Tracy Morgan, Will Ferrell, and more surprise guests.