or


[05/13/15 - 07:16 AM]
Turner Broadcasting Launches the New Turner Data Cloud to Power the Turner Premium Marketplace
Advertisers and their agencies can choose to transact directly and programmatically depending on their unique campaign goals and business objectives.

[via press release from Turner]

TURNER BROADCASTING LAUNCHES THE NEW TURNER DATA CLOUD TO POWER THE TURNER PREMIUM MARKETPLACE

New Cross-Platform DMP to Enable Advertisers to Address Custom Audiences Across All Turner Properties

Turner Broadcasting is partnering with leading data management platforms to develop its own Turner Data Cloud (TDC), the company's advanced data management platform (DMP) designed to power digital and linear advertising campaigns across the company's portfolio of entertainment, news, sports and kids brands. Advertisers and their agencies can choose to transact directly and programmatically depending on their unique campaign goals and business objectives.

"We are building on our best-in-class data offerings through continued investment across all spaces that allow our brands and partners to better engage with consumers," said Donna Speciale, president of Turner Broadcasting Ad Sales. "We are committed to driving business results for our advertising partners, and producing mechanisms that continue to allow for a data agnostic approach."

Turner's new Chief Data Strategist Stephano Kim added, "Turner Data Cloud will now become Turner's central repository of data, spanning digital and linear ecosystems. This system allows our sales division to effectively bring to market powerful campaigns across all screens, and all formats. Advertisers and their agencies can now transact in any format they prefer, with any data source they choose, including their own first party data."

Turner Data Cloud will allow advertisers the ability to harness the power of their first party data in addition to third party data to effectively engage consumers and reach the right audience across Turner - a portfolio spanning television, digital and mobile platforms that reaches approximately 75% of all Americans. With ecosystems that interact with all consumer touch points, across all of Turner's premium content channels, Turner Data Cloud will power the company's premium marketplace utilizing the high impact, premium reach and targeted performance the company has become known for with advertising partners.

ABOUT TURNER BROADCASTING SYSTEM, INC.

Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.





  [may 2015]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/03/21 - 03:46 PM]
Season Two of E!'s "True Hollywood Story" Returns Monday, March 15 at 10PM ET/PT
From stories of resounding success to unfathomable loss and the darker side of fame, these specials offer exclusive interviews with new insights and never-before-heard details from the celebrities, family members, journalists and industry executives with first-hand experience.

[03/03/21 - 02:00 PM]
Apple Orders International Series "Dr. Brain" from Visionary Filmmaker Kim Jee-Woon and Starring Lee Sun-Kyun
The series marks the first Korean-language project for Apple TV+.

[03/03/21 - 01:49 PM]
Seven Bucks Productions & FlynnPictureCo.'s "Teddy and the Guardians of the Night" Lands at Netflix
In the film, stuffed teddy bears from around the world secretly come to life in order to protect children everywhere from all the things that go bump in the night.

[03/03/21 - 01:49 PM]
Apple's Animated Feature "Wolfwalkers" Earns 10 Annie Award Nominations
In addition, "Stillwater" landed a nomination for Best Preschool Series.

[03/03/21 - 01:06 PM]
A&E Network Greenlights Documentary Programming Events "Right to Offend: The Black Comedy Revolution" (wt) and "Secret Origins of Hip Hop" Featuring Busta Rhymes, Eve, Fat Joe, Grandmaster Flash, Ice-T and More
Across four hours, "Right to Offend" explores black comedy through a unique lens, tracing the evolution and social awakening of the courageous comedians who dared to push against the social constraints of their time and spoke truth to power.

[03/03/21 - 01:05 PM]
The History(R) Channel Greenlights "Fight the Power: The Protests That Changed America" from Executive Producers Kareem Abdul-Jabbar and Deborah Morales
This partnership marks the second collaboration between the network and Abdul-Jabbar, who received an Emmy nomination for outstanding narrator in "Black Patriots: Heroes of the Revolution."

[03/03/21 - 01:04 PM]
The History(R) Channel Announces Slate of Premium Historical Programming Extending Its Hit "That Built" Franchise Exploring the Fascinating History Behind America's Biggest Entrepreneurial Titans and Rivalries
The announcement comes off the heels of the successful premiere of season two of "The Food That Built America," which chronicles the origin stories behind the titans who fought their way to the top of the food chain and tells the fascinating history of the rivalries between some of food's most beloved brands.

[03/03/21 - 01:03 PM]
Lifetime Welcomes Reba McEntire to the Family with Two Picture Deal
The first of the projects will be "Christmas In Tune" (working title), which will be featured as a tentpole movie for the network's annual holiday slate, "It's a Wonderful Lifetime."

[03/03/21 - 01:02 PM]
Lifetime and A&E Greenlight the Cross-Network Documentary Event "Janet," Celebrating the 40th Anniversary of Music Icon Janet Jackson's First Album
Producers Workerbee have been filming the incredible documentary for three years and have been granted exclusive access to archival footage and Janet's never before seen home videos, along with star-studded interviews.

[03/03/21 - 01:01 PM]
A+E Networks(R) First to Announce 2021 Upfront Slate, More Than 2500 Hours of New Programming, Including 70 Hours of Premium Docs, More Than 200 Movies
The company is touting more than 2500 hours of new programming in the pipeline for 2021/2022, including 70 hours of premium documentaries and 221 movies.

[03/03/21 - 12:17 PM]
IMDb TV Expands Its Lineup of Premium Original Content with New Spinoff Series of Fan Favorite Drama "Bosch"
Based on Michael Connelly's best-selling books, the new series will begin filming later this year with stars Titus Welliver, Mimi Rogers and Madison Lintz reprising their roles.

[03/03/21 - 12:00 PM]
Nickelodeon Sets the Stage for "Drama Club," An All-New Mockumentary-Style Comedy Series
From creators and executive producers Monica Sherer and Madeline Whitby, the series follows a group of middle schoolers as they shine a light on the inner workings of their school's overlooked drama club.

[03/03/21 - 11:01 AM]
Video: "Seaspiracy" - Official Trailer - Netflix
Passionate about ocean life, a filmmaker sets out to document the harm that humans do to marine species - and uncovers alarming global corruption.

[03/03/21 - 11:01 AM]
Video: All-New Promo for "The Moodys," Premiering Thursday, April 1 on FOX
The single-camera comedy series follows a tight-knit, but slightly dysfunctional, family through their misadventures.

[03/03/21 - 10:15 AM]
Billy Bob Thornton, Alfre Woodard and Rege-Jean Page Round Out Cast for "The Gray Man"
The Netflix film is based on the novel by Mark Greaney, first published in 2009 by Jove Books.