CROWN MEDIA FAMILY NETWORKS & BEST FRIENDS ANIMAL SOCIETY COMMEMORATE JUNE'S ADOPT-A-SHELTER-CAT MONTH ON HALLMARK CHANNEL'S DAYTIME LIFESTYLE PROGRAM, "HOME & FAMILY"
ADOPTABLE CATS AND KITTENS FROM BEST FRIENDS TO BE FEATURED
ON PROGRAM EVERYDAY THROUGHOUT THE MONTH
Month-Long Stunt Launches in Conjunction with Hallmark Channel's Pet Project,
The Network's Advocacy Initiative Designed to
Celebrate the Joy Animals Bring to our Lives and Promote Pet Adoption
Crown Media Family Networks and Best Friends Animal Society announced today they have formed a unique partnership to raise the profile of June's Adopt-a-Shelter-Cat Month and spotlight the thousands of homeless kitties in shelters across the country. Every day throughout the month, beginning Monday, June 1, Hallmark Channel's Emmy-Nominated daytime lifestyle program Home & Family (Monday-Friday, 10a - 12p ET/PT, 11C) will feature special segments hosted by pet rescue advocate, Suzanne Browning, that will highlight a different cat or kitten from Best Friends' Pet Adoption & Spay/Neuter Center in Mission Hills. The initiative will also include social media efforts to engage viewers, allow them to share stories about and pictures of their own shelter cats, and establish a forum for a public dialogue around pet adoption. Happy the Cat, a rescue himself and official feline ambassador to Hallmark Channel's Pet Project, will be the face of the month-long stunt and will make a special appearance on Home & Family.
"We are honored that Best Friends Animal Society has agreed to partner with Hallmark Channel's Pet Project around Adopt-a-Shelter-Cat Month and feel that Home & Family is an ideal national platform to educate the public about the importance and rewards of adoption," said Michelle Vicary, EVP, programming & network publicity, Crown Media Family Networks. "The majority of the nearly 4 million perfectly healthy and loveable pets that are needlessly euthanized each year are cats and kittens and it is our hope that this campaign will make a difference by mobilizing people to visit their local shelters and give these wonderful animals the forever homes they so deserve."
"We're so grateful for the opportunity to let Home & Family show viewers know that there are thousands of amazing cats and kittens waiting at a local shelter or rescue near them. Adoption isn't just convenient and cost-effective, it's a great way to make a big difference, as getting cats out of shelters and into homes is crucial to our country becoming no-kill," said Marc Peralta, executive director of Best Friends Animal Society - Los Angeles. "By working together, we can save them all."
Home & Family features not only the best in lifestyle advice, but also plays host to some of Hollywood's biggest stars and most exciting music acts. Recent guests that have visited include; Melissa Etheridge, James Brolin, Naomi Judd, Wolfgang Puck, Tony Robbins, Billy Ray Cyrus, Betty White, Dean Cain, Tori Spelling, Olivia Newton-John, Alison Sweeney, Kevin Nealon, Maria Shriver, Jaclyn Smith, Moby, Christina Applegate, Russell Simmons, Jackie Collins, La Toya Jackson, Florence Henderson and Rocco DiSpirito. The series reaches viewers' homes from its own 2,800 square foot working home at Universal Studios.
Woody Fraser is the creator of Home & Family. Marty Tenney is the executive producer and Bob Levy is the director of Home & Family from Woody Fraser Enterprises. Home & Family is broadcast in 1080i, Hallmark Channel's selected HD Format. This program carries a TV-G parental guideline.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 85 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, YouTube
ABOUT HALLMARK CHANNEL'S PET PROJECT
Hallmark Channel's Pet Project is a cross platform on-and off-air campaign devoted to celebrating the joy and enrichment pets bring to our lives, while raising awareness of this country's epidemic of pet homelessness and promoting adoption. The campaign's programming elements include annual specials like Hero Dog Awards, Kitten Bowl, and Paw Star Game, as well as original movies like Puppy Love and My Boyfriends' Dogs that convey pet adoption messages. In addition, Hallmark Channel's Pet Project features social media outreach, a resource-rich website, and grass roots pet adoption initiatives. Leveraging its digital, social, and linear platforms, Hallmark Channel's Pet Project also partners with such national non-profit organizations as American Humane Association, North Shore Animal League America, and Best Friends Animal Society, to inform the public about the many wonderful animals in shelters across the country and ultimately inspire them to adopt their next pet.
For more information, please visit http://www.hallmarkchannel.com/petproject
ABOUT BEST FRIENDS
Best Friends Animal Society is the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America's shelters. A leader in the no-kill movement, Best Friends runs the nation's largest no-kill sanctuary for companion animals, as well as lifesaving programs in partnership with rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to about 4 million. By continuing to build effective initiatives that reduce the number of animals entering shelters and increase the number who find homes, Best Friends and its nationwide network of members and partners are working to Save Them All(R).
To become a fan of Best Friends Animal Society on Facebook go to: http://www.facebook.com/bestfriendsanimalsociety
Follow Best Friends on Twitter: http://twitter.com/bestfriends