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[10/29/15 - 09:32 AM]
IFC.com Relaunches Today with More Video Content, Enhanced Social Media Sharing Capabilities and Integrated TV Everywhere Streaming
The site was redesigned to provide a more seamless and entertaining experience based on how users sample online content, which is increasingly through mobile devices.
[via press release from IFC]

IFC.COM RELAUNCHES TODAY WITH MORE VIDEO CONTENT, ENHANCED SOCIAL MEDIA SHARING CAPABILITIES AND INTEGRATED TV EVERYWHERE STREAMING

Refreshed IFC.com Continues to Serve as the Network's Online Voice for "Always On Slightly Off" Alt Comedy

NEW YORK, NY, October 29, 2015 -- IFC.com relaunches today as the network's digital home for distinctive alt comedy programming. The site was redesigned to provide a more seamless and entertaining experience based on how users sample online content, which is increasingly through mobile devices. Video content and social media sharing capabilities take center stage allowing users to watch IFC's full line-up of original comedy series through bite-size clips, GIFs and photos and then share them with their friends and followers.

An entirely new feature of the site allows users to customize their experience by choosing to view everything IFC has curated on the homepage at once or by filtering for the specific content they're interested in, like videos, editorial or social media feeds from Twitter, Instagram and Tumblr. Also new to the site is a "load more stuff" button at the bottom of the homepage which is a continuous scroll of content, allowing users to build a deeper connection to IFC's shows and personalities.

"The new IFC.com is designed as a 'mobile first' site, catering to how users find and engage with our content and enjoy the network as an online home for comedy," said Colin Moore, IFC's vice president of digital media & alternative content. "We've also curated the site around common themes and topics we know our fans are interested in to help create a richer experience around IFC's unique brand of alt comedy."

For access to full episodes of IFC's original comedies, IFC.com now integrates TV Everywhere streaming from the homepage and within the context of individual shows, rather than on a separate landing page. Full episodes of IFC comedies currently available include Documentary Now!, Benders, Gigi Does It, Comedy Bang! Bang! and The Spoils Before Dying.

Year-to-date versus 2014, IFC.com's monthly unique visitors have grown +7% and TVE video views have increased +46% signaling users interest in long-form content on the site.

Source: IFC Research

1) Monthly Unique Averages, 2015-TD (Jan-Sep 15) vs, 2014-TD (Jan-Sep 14), comScore MediaMetrix Multi-Platform (Desktop + Mobile).

2) IFC.com TVE Video Views, 2015-TD (Jan-Sep 15) vs, 2014-TD (Jan-Sep 14), AMCN Internal BART (Full Episodes Only on IFC.com, Authenticated & Unauthenticated).

About IFC

IFC is the home of offbeat, unexpected comedies. Series like Portlandia, Documentary Now!, Maron and Comedy Bang! Bang! air alongside fan-favorite movies and comedic cult TV shows. IFC is owned and operated by AMC Networks Inc., and available across multiple platforms. IFC is Always On Slightly Off.





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