[11/17/15 - 09:00 AM] Iconic Entertainer Mel B Extends Her Worldwide Brand Into the Business World in Pop's "Celebrity Inc.," Premiering on Monday, Nov. 30 In the special, she sets her sights on the business world and she meets with aspiring inventors to create, market and sell a self-endorsed product.
[via press release from Pop]
ICONIC ENTERTAINER MEL B EXTENDS HER WORLDWIDE BRAND INTO THE BUSINESS WORLD IN POP'S "CELEBRITY INC.," PREMIERING ON MONDAY, NOV. 30
Follow Her Journey from Pitch to Production, Culminating in an
EVINE Live Sale of Her Product on "Cyber Monday,"
Immediately Following the Television Special
LOS ANGELES, CALIF. - Nov. 17, 2015 - Pop takes viewers inside the multi-billion dollar industry of celebrity endorsements in CELEBRITY INC., a one-hour television special highlighting how stars extend their relationship and credibility with audiences to build businesses and connect their personal brands with products they love.
Premiering on Monday, Nov. 30 at 9:00 PM, ET/PT, CELEBRITY INC. stars world-renowned entertainer Mel B as she sets her sights on the business world and she meets with aspiring inventors to create, market and sell a self-endorsed product.
In CELEBRITY INC., Mel B works closely with Edison Nation, an innovation marketplace that connects great ideas to companies and brands. Together, they will review and select a new product to launch that aligns with the music entertainer's personal brand. The winning selection will be revealed during the special and then sold on "Cyber Monday" on TV and online on EVINE Live immediately following Pop's television premiere.
"I am so excited for my fans to see this new and exciting venture in CELEBRITY INC.," said Mel B. "It's been an absolute thrill to partner on the launch of a new product that reflects my interests and lifestyle."
"Celebrity-branded products are a multi-billion dollar business and in our hyper-connected world, more culturally relevant than ever," said Paul Adler, Senior Vice President, Original Programming and Development, Pop. "Our television special with Mel B will give viewers a fascinating first-hand look at how celebrity-endorsed products are created from their inception to launch."
CELEBRITY INC. is executive produced by Robert Friedman of Bungalow Media + Entertainment, LLC, Colby Gaines of Back Roads Entertainment, John Shea, and Gregg Smith of Edison Nation.
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ABOUT EDISON NATION
Since 2008, Edison Nation has been the go-to resource for independent innovators with great invention ideas. The company is the only innovation partner with multiple commercialization channels to bring new product ideas - from sketches, to proof-of-concept prototypes and late-stage inventions - to consumers worldwide. The community platform has generated hundreds of millions at retail, and has led to the successful licensing of dozens of products. The company is committed to bringing new consumer innovation to market through its secure and proprietary platform found at EdisonNation.com.
ABOUT EVINE LIVE INC.
EVINE Live Inc. (NASDAQ: EVLV) is a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content that engages its community of customers in a comprehensive digital shopping experience.
ABOUT POP
Fans don't sit at the outskirts of pop culture making snarky comments. They live right smack in the middle of it, sharing, creating, and connecting their passions with others. At Pop, fans finally have a destination that celebrates the fun of being a fan. Fans aren't even fans anymore - they're gladiators, tributes, human beings and blockheads. Seen in more than 80 million homes, Pop gives fans a dedicated channel that loves being a fan as much as they do. A channel that respects talent over celebrity. A channel filled with optimism, passion, humor, and excitement. A channel that understands the fun doesn't stop when the credits roll... it's really just the beginning.
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS's programming, production and marketing assets with Lionsgate's resources in motion pictures, television and digitally delivered content. Pop's ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series ("Entertainment Tonight," "The Insider") and the studio that produces and distributes the blockbuster "Hunger Games," "Twilight" and "Divergent" franchises and produces such award-winning TV series as "Mad Men" and "Orange is the New Black."
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