ABC FAMILY'S POP UP SANTA AND REDDI-WIP "SHARE THE JOY" FOOD TRUCK
SPREADS HOLIDAY CHEER ACROSS THE NATION
Check Out Special Footage from the "Share The Joy" Locations
Tonight, December 20th, Only on ABC Family During "Elf" at 9:15 P.M. ET/PT
Burbank, CA (December 20, 2015) - ABC Family will air special coverage from the network's Pop Up Santa and Reddi-wip "Share The Joy" Food Truck surprise events during the "25 Days of Christmas" broadcast of "Elf" tonight, December 20th, at 9:15 p.m. ET/PT. ABC Family is becoming Freeform on January 12, 2016.
This season, ABC Family's Pop Up Santa partnered with Reddi-wip to travel coast-to-coast with the "Share The Joy" Food Truck. The initiative kicked off in New York City just as temperatures started to dip and snow began to fall. On November 14th, ABC Family's Pop Up Santa and Reddi-wip "Share The Joy" Food Truck rolled up to the famed Wollman Rink in picturesque Central Park with Reddi-wip topped hot cocoa for festive and freezing skaters.
Next, Pop Up Santa headed west to California to warm up seasonal shoppers. On November 19th, breakout star of ABC Family's "Young & Hungry," Aimee Carrero was on hand to host The Americana at Brand's 8th Annual Tree Lighting Spectacular in Glendale. There, she delighted thousands of revelers with a special Pop Up performance by the 'Band of Merrymakers' (Natasha Beddingfield, Mark McGrath, Tyler Glenn, Alex Kinsey, Sierra Deaton), all while she and the "Share the Joy" Food Truck spread holiday cheer with seasonal sweets topped with Reddi-wip!
The "Share The Joy" Food Truck made its final stop in Chicago to help the Windy City get Reddi for Santa. On November 21st, ABC Family's Pop Up Santa and Reddi-wip popped in on the Magnificent Mile Lights Festival as an estimated crowd of 1.2 million marveled at the sights and sounds of the season. The winter wonderland was made that much sweeter when the "Share the Joy" Food Truck passed out holiday drinks and goodies all topped with the perfect finishing touch, Reddi-wip.
Watch the magic unfold tonight, December 20th, during the "25 Days of Christmas" broadcast of "Elf" at 9:15 P.M. ET/PT on ABC Family. ConAgra is represented by media agency Spark.
Now in its 18th year, "25 Days of Christmas" is the biggest seasonal programming event on cable and the network's highest-rated period of the year, reaching nearly 100 million people in 2014. During the annual event, ABC Family airs 25 continuous days of holiday-themed entertainment for the whole family, adding up to over 300 hours of programming. The event includes traditional holiday film favorites and specials. "25 Days of Christmas" kicked off December 1st on ABC Family and runs through December 25th.
About ABC Family
Part of the Disney/ABC Television Group, ABC Family (to be renamed Freeform on January 12, 2016) is distributed in 94 million homes. The network connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas". WATCH ABC Family (also to be renamed Freeform) is a service which allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.