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[01/12/16 - 08:21 AM]
Bravo Media Launches Bold New Lifestyle Destinations on BravoTV.com
"The Feast," is the first initiative to kick off tapping into fans' appetites for food-based content and building on the success of The Daily Dish, the network's pop culture blog, which has garnered triple-digit growth over the past year.
[via press release from Bravo]

BRAVO MEDIA LAUNCHES BOLD NEW LIFESTYLE DESTINATIONS ON BRAVOTV.COM

New Digital Initiative Kicks off with Food-Focused Hub "The Feast"

NEW YORK - January 12, 2016 - On the heels of BravoTV.com earning its best year ever in site traffic, 61 percent growth year over year in monthly visitors, and with an all-time high in the month of December with 12.1M unique visitors, Bravo Media is rolling out a series of new lifestyle content platforms featuring food, travel, home design and relationships. "The Feast," is the first initiative to kick off tapping into fans' appetites for food-based content and building on the success of The Daily Dish, the network's pop culture blog, which has garnered triple-digit growth over the past year.

The Feast will highlight a carefully curated selection of unique and compelling food experiences, from exotic dishes to decadent culinary destinations. Featuring a highly responsive design making it easy to browse content no matter what device users are on, this new digital platform will showcase fresh editorial features including national restaurant guides, profiles of chefs from around the globe, deep dives into the hottest culinary trends, listicles and more. Example content include "Five Hot Liquors You Don't Know About Yet," "Surprisingly Delicious Desserts Made with Meat" and "Soon-To-Open Restaurants We're Most Excited About in 2016." For a sneak peek of new content on The Feast, please visit: http://www.bravotv.com/the-feast

"With the success of 'The Daily Dish,' we learned that Bravo's audience has a craving for life outside the frame of their favorite Bravo shows," said Lisa Hsia, Executive Vice President, Bravo and Oxygen Digital Media. "With the launch of these new lifestyle destinations on BravoTV.com, we aim to appeal to a broader audience of consumers, while also satisfying our viewers with an even deeper, digital experience."

Following the launch of The Feast, fans can look forward to Jet Set, an adventure and aspirational travel inspired site, which is set to take off at the end of February. Additionally, throughout the year Bravo will continue to roll out a host of new lifestyle destinations on BravoTV.com that will cater to an array of consumer interests ranging from home design and relationships to beauty and style.

Expert Insights

Each lifestyle microsite will be enhanced by Bravo's curated contributor network with top experts weighing in with their proven prowess on culinary arts, luxury travel, couture fashion, opulent beauty and everything in between. At launch, Bravo welcomes the expertise of Danyelle Freeman, current editor and founder of popular food blog Restaurant Girl, and former New York Daily News chief restaurant critic and author; Jen Pinkston, A-list wardrobe stylist and founder of online lifestyle blog The Effortless Chic; Rachel Jones of travel blog Hippie in Heels, who focuses on off-the-beaten path destinations with a twist of luxury; Elle Croft of A Bird in the Hand Travel who specializes in fashion-forward personal style while traveling all corners of the world; Katie McKnoulty of The Travelling Light, who serves as a go-to resource for those with an insatiable desire for finding hidden gems around the globe; and Megan Eileen McDonough of Bohemian Trails, who focuses on travel with a keen eye for underground art, music and fashion havens all over the map.

Social Reach

Fans can connect with The Feast across social platforms, ensuring their taste for the latest in culinary innovation is always satisfied. At launch, consumers can visit The Feast Facebook Page to discover, like and share their favorite recipes, chef profiles, restaurant reviews and more. Bravo and Top Chef social handles will also post delectable content from The Feast for fans to enjoy and will be on the lookout for the best food porn images from fans to include in their '#Nom of the Week' social editorial feature.

Source: Omniture Site Catalyst, average monthly unique visitors 2015 vs. 2014

About Bravo Media

Bravo Media is the premiere lifestyle and entertainment brand that drives the cultural conversation around its high-quality, interactive original content that focuses on the network's passion points of food, fashion, beauty, design, digital and pop culture. The network's diversified slate includes Bravo's first scripted series "Girlfriends' Guide to Divorce," scripted comedy "Odd Mom Out," and unscripted favorites such as Emmy award-winning "Top Chef," "Vanderpump Rules," "Below Deck," "Thicker Than Water" and the popular "Million Dollar Listing" and "The Real Housewives" franchises as well as the only live late-night talk show, "Watch What Happens Live." Available in 92 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.





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