HALLMARK CHANNEL CONTINUES ITS PARTNERSHIP WITH NORTH SHORE ANIMAL LEAGUE AMERICA ON NATIONAL ADOPTION PARTIES IN SUPPORT OF "KITTEN BOWL III"

More Than 35 Shelters Will Participate

"Kitten Bowl III" Premieres Su-PURR Bowl Sunday, February 7

Studio City, CA - January 26, 2016 - Hallmark Channel in partnership with North Shore Animal League America celebrates "Kitten Bowl III" by hosting adoption parties for the third year in a row at over 35 local shelters across the nation. The "Kitten Bowl III" adoption parties have resulted in over 1,000 dogs, cats, puppies and kittens being adopted nationwide in the past two years. The adoption parties will take place on Saturday and Sunday during Kitten Bowl Weekend, in celebration of "Kitten Bowl III" premiering Su-purr Bowl Sunday, February 7, 2016 (12p.m. ET/PT, 11C). Additionally, all 100 cat-letes who will be participating in "Kitten Bowl III" have already been found loving homes.

"The 'Kitten Bowl' franchise was developed as a programming event to reinforce Hallmark Channel's Pet Project, our corporate pet adoption initiative," said Bill Abbott, President & CEO, Crown Media Family Networks. "It is exciting to continue our longstanding partnership with North Shore Animal League America and work with their extraordinary shelter partners whose tireless efforts in making 'Kitten Bowl III' adoption parties a success helps reinforce the program's ultimate purpose of finding animals a loving home and family."

Hallmark Channel's "Kitten Bowl III" adoption parties will include give-a-ways of cat-lete player trading cards, posters, plush toys, fun-filled activities, adoption specials for approved adopters and a special viewing of the championship game. North Shore Animal League America and its participating shelter partners across the country will be hosting the "Kitten Bowl III" adoption parties in markets including New York, Los Angeles, Philadelphia, Chicago, San Francisco, Baltimore, Kansas City, Memphis and many more. The awareness raised by "Kitten Bowl III" and the parties will result in an increase in adoptions long after the telecast.

"Kitten Bowl III" is hosted by TV personality, author and animal advocate Beth Stern, along with play-by-play announcers John Sterling, iconic radio voice of the New York Yankees, and award-winning reporter, sports analyst and commentator Mary Carillo. NFL Most Valuable Player and four-time Pro Bowl quarterback Boomer Esiason reprises his role as Feline Football League (FFL) Commissioner and ensures the cat-letes follow the league's furr-ocious rules. Celebrities across all facets of the entertainment industry will also participate, including Kevin Nealon, Brad Garrett, Wendy McLendon-Covey and many more. New this year, are adoptable cats as team coaches as well as an adorable kitten and puppy halftime show.

The "Kitten Bowl" franchise and its local adoption parties is part of Hallmark Channel's evergreen corporate initiative, "Pet Project," a multi-faceted initiative devoted to celebrating pets by bringing light to the plight of shelter animals and the incredible joy adopting a pet can bring to our lives.

About Hallmark Channel

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.

Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.

About North Shore Animal League America

Animal League America has saved more than 1,000,000 lives. As the world's largest no-kill rescue and adoption organization, we understand that a rescue isn't complete until each animal is placed into a loving home. Our innovative programs provide education to reduce animal cruelty and advance standards in animal welfare. We reach across the country to rescue animals from overcrowded shelters, unwanted litters, puppy mills, natural disasters and other emergencies and find them permanent, loving homes.

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