CBS AND "I HAVE A DREAM" FOUNDATION HUDDLE UP FOR SUPER BOWL 50 PSA CAMPAIGN
New PSAs Focus on Educational Support for Children in Low-Income Communities
NEW YORK, N.Y. - Feb. 3, 2016 - CBS and the "I Have A Dream" Foundation (IHDF) have joined together to create two CBS Cares public service announcements set to air during SUPER BOWL 50, Sunday, Feb. 7 on the CBS Television Network.
The PSAs, which will be seen by more than 100 million viewers, will feature CBS stars Téa Leoni (MADAM SECRETARY) and Tom Selleck (BLUE BLOODS) and bring attention to the urgent need to increase access to higher education for children from low-income communities.
"The Super Bowl is a great opportunity to shine a light on improving education for young students in under-resourced public schools," said Tony Ambrosio, Senior Executive Vice President, Chief Administrative Officer and Chief Human Resources Officer, CBS Corporation. "We are pleased to be joining the NFL and the 'I Have A Dream' Foundation in supporting their mission of providing access and educational support to children in need."
"The 'I Have A Dream' Foundation is honored to be a part of SUPER BOWL 50, and we extend our deepest gratitude to CBS and the NFL for this incredible opportunity to boost the visibility of IHDF's work," said Donna A. Lawrence, President and CEO of the National "I Have A Dream" Foundation. "A 60 MINUTES segment about our founder Gene Lang in the mid-'80s led to widespread national attention for our organization, and now the broadcast of these CBS Cares PSAs to the massive Super Bowl audience will tremendously help our mission of breaking the cycle of poverty for thousands of families across the country, making the dream of a college education a reality for their children."
The airing of these two new PSAs marks the fourth time that the Network has aired CBS Cares PSAs during its Super Bowl coverage.
To learn more about the "I Have A Dream" Foundation's important work, visit http://www.ihaveadreamfoundation.org/.
About "I Have A Dream" Foundation:
The "I Have A Dream" Foundation (IHDF) is a leading education nonprofit focused on breaking the cycle of intergenerational poverty through a comprehensive program of support that follows the same group of children ("Dreamers") from elementary school all the way through college. Founded 35 years ago through the vision of Eugene Lang, IHDF operates in 16 cities and has nearly 17,000 alumni.
About CBS Cares:
At the heart of CBS's public service commitment are the multi-award-winning CBS Cares campaigns, consisting of PSAs that usually feature talent from a wide array of CBS programming. Approximately 200 million viewers see one or more of the CBS Cares campaigns each year. These PSAs have embraced a number of causes, none more important than diversity and tolerance. The Nelson Mandela Foundation partnered with CBS Cares for Mr. Mandela's first ever PSAs on tolerance in the U.S. These PSAs were seen in the U.S. and 82 other countries. Each year, CBS Cares airs PSAs to honor Black History Month, Asian Pacific American Heritage Month, Hispanic Heritage Month, and Native American Heritage Month. CBS Cares also worked with the NAACP in developing PSAs that marked its 100th anniversary. Additionally, it worked with the Martin Luther King, Jr. Memorial Trust on PSAs to raise funds for the Martin Luther King, Jr. Memorial in Washington, D.C. CBS Cares annually marks the Martin Luther King, Jr. holiday with PSAs featuring Congressman John Lewis, who marched with Dr. King. CBS Cares annually marks Memorial Day and Veterans Day with special PSAs honoring American military veterans. Another set of PSAs honor the victims of the Nazi Holocaust and run annually on International Holocaust Remembrance Day.