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[03/03/16 - 08:37 AM]
"The Real O'Neals" Receives Solid Sampling Before Its Move to Tuesday
ABC spins the numbers for Wednesday, March 2.

[via press release from ABC]

ABC's The Real O'Neals Opens with Solid Sampling - The Goldbergs Draws Largest Audience Since November

ABC Wednesday Prime (8-11pm - 5.7 million and 1.7/6 in AD18-49): For its 4th consecutive first-run telecast, ABC's Modern Family (2.6/8) was Wednesday's #1 TV show in Adults 18-49. Coming in behind only Survivor (2.2/8), ABC's The Goldbergs (2.0/7) finished #3 (despite shifting back to the 8pm lead-off position) and The Real O'Neals in the 9:30pm half hour was Wednesday's #4 TV show (1.9/6 - tied w/Criminal Minds). ABC ran in a virtual tie for #1 on the night with CBS (1.7/6 vs. 1.8/6), while beating NBC by 21% (1.4/5) and Fox by 70% (1.0/3).

· The Goldbergs and Modern Family grew week to week in Adults 18-49, while The Goldbergs also drew its biggest audience since November (11/18/15).

Editors please note: ABC's The Real O'Neals moves to its regular Tuesday 8:30pm time slot, coming out of Fresh Off the Boat, next week on 3/8/16.

The Goldbergs/Real O'Neals (8-9pm - 6.7 million and 1.9/7 in AD18-49): From 8-9pm, ABC's The Goldbergs and The Real O'Neals combined to dominate their scripted competition in the hour with Adults 18-49 (1.9/7), leading NBC's The Mysteries of Laura by 58% (1.2/4) and Fox's return of Rosewood by 111% (0.9/3).

· Shifting back to 8pm for 1 week, a Dirty Dancing tribute episode of The Goldbergs grew week to week in Total Viewers (+9% - 7.0 million vs. 6.4 million) and Adults 18-49 (+5% - 2.0/7 vs. 1.9/6), marking its most watched telecast overall in nearly 4 months - since 11/18/15. In addition, the show surged by double-digits to post its highest ratings with Adults 18-34 (+18%) and Women 18-34 (+15%) in 2 months - since 1/6/16.

· At 8:30pm, ABC's series debut of The Real O'Neals was in line with The Goldbergs last week in the half-hour (1.8/6 vs. 1.9/6) and topped TV's last 4 comedy premieres in Adults 18-49.

Modern Family/The Real O'Neals (9-10pm - 7.1 million and 2.2/7 in AD18-49): ABC moved up to win the 9pm hour in Adults 18-49 with Modern Family and a second episode of The Real O'Neals, leading by 16% over its closest competition (2.2/7 vs. 1.9/6 - CBS' Criminal Minds).

· At 9pm, Modern Family was up for the 2nd week in Total Viewers (+1%) and Adults 18-49 (+4%), drawing its largest overall audience in 8 weeks - since 1/6/16.

· In the 9:30pm half-hour, The Real O'Neals ranked #1 in Adults 18-49 (1.9/6-tie) and held even with last week's telecast of black-ish, which delivered a 2-month high for ABC in the slot - since 1/6/16 .

American Crime (10-11pm - 3.2 million and 0.8/3 in AD18-49): In the 10 o'clock hour, ABC's American Crime was steady week to week in Live + Same Day Adults 18-49 (0.8/3 vs. 0.9/3). TV Playback Gains Season to Date: On average this season, American Crime spikes over its Adult 18-49 L+SD rating (1.0) by 40% in Live + 3 Day (to a 1.4) and by 70% in Live + 7 Day (to a 1.7).

Quick Take for Wednesday, March 2, 2016 (Fast Affiliate Live + Same Day Ratings)

Growing for the 2nd Week in a Row, ABC's "Modern Family" Is Wednesday's No. 1 TV Show for Its 4th-Straight Original in Adults 18-49

"The Goldbergs" Delivers Its Most Watched Telecast Since November

"The Real O'Neals" Receives Solid Sampling Before Its Move to Tuesday

"American Crime" Jumps Over Its L+SD Rating by 40% in L+3 and 70% in L+7

Wednesday (03/02/16) - ABC Total Viewer and Adult 18-49 Projections:

"The Goldbergs": L3 = 9.5 million/2.7 rating, L7 = 10.3 million/2.9 rating and MP+35 = 3.4 rating

"The Real O'Neals": L3 = 8.7 million/2.4 rating and L7 = 9.4 million/2.6 rating

"Modern Family": L3 = 12.5 million/3.9 rating, L7 = 14.0 million/4.3 rating and MP+35 = 6.0 rating

"The Real O'Neals": L3 = 8.4 million/2.6 rating and L7 = 9.1 million/2.7 rating

"American Crime": L3 = 5.0 million/1.3 rating and L7 = 5.7 million/1.5 rating

Live + Same Day Results:

ABC Wednesday Prime (8:00-11:00 p.m. - 5.7 million and 1.7/6 in AD18-49):

For its 4th consecutive first-run telecast, ABC's "Modern Family" (2.6/8) was Wednesday's No. 1 TV show in Adults 18-49. Coming in behind only CBS' "Survivor" (2.2/8), ABC's "The Goldbergs" (2.0/7) finished No. 3 (despite shifting back to the 8:00 p.m. lead-off position), and "The Real O'Neals" in the 9:30 p.m. half-hour was Wednesday's No. 4 TV show (1.9/6 - tied w/"Criminal Minds"). ABC ran in a virtual tie for No. 1 on the night with CBS (1.7/6 vs. 1.8/6) while beating NBC by 21% (1.4/5) and Fox by 70% (1.0/3).

· "The Goldbergs" and "Modern Family" grew week to week in Adults 18-49 while "The Goldbergs" also drew its biggest audience since November (11/18/15).

Editors please note: ABC's "The Real O'Neals" moves to its regular Tuesday 8:30 p.m. time slot, coming out of "Fresh Off the Boat," next week on 3/8/16.

"The Goldbergs"/"The Real O'Neals" (8:00-9:00 p.m. - 6.7 million and 1.9/7 in AD18-49):

From 8:00-9:00 p.m., ABC's "The Goldbergs" and "The Real O'Neals" combined to dominate their scripted competition in the hour with Adults 18-49 (1.9/7), leading NBC's "The Mysteries of Laura" by 58% (1.2/4) and Fox's return of "Rosewood" by 111% (0.9/3).

· Shifting back to 8:00 p.m. for one week, a "Dirty Dancing" tribute episode of "The Goldbergs" grew week to week in Total Viewers (+9% - 7.0 million vs. 6.4 million) and Adults 18-49 (+5% - 2.0/7 vs. 1.9/6), marking its most watched telecast overall in nearly 4 months - since 11/18/15. In addition, the show surged by double-digits with Adults 18-34 (+18%) and Women 18-34 (+15%) to post its highest ratings in 2 months - since 1/6/16.

· At 8:30 p.m., ABC's series debut of "The Real O'Neals" was in line with "The Goldbergs" last week in the half-hour (1.8/6 vs. 1.9/6) and topped TV's last 4 comedy premieres in Adults 18-49.

"Modern Family"/"The Real O'Neals" (9:00-10:00 p.m. - 7.1 million and 2.2/7 in AD18-49):

ABC moved up to win the 9:00 p.m. hour in Adults 18-49 with "Modern Family" and a second episode of "The Real O'Neals," leading by 16% over its closest competition (2.2/7 vs. 1.9/6 - CBS' "Criminal Minds").

· At 9:00 p.m., "Modern Family" was up for the 2nd week in Total Viewers (+1%) and Adults 18-49 (+4%), drawing its largest overall audience in 8 weeks - since 1/6/16.

· In the 9:30 p.m. half-hour, "The Real O'Neals" ranked No. 1 in Adults 18-49 (1.9/6-tie) and held even with last week's telecast of "black-ish," which delivered a 2-month high for ABC in the slot - since 1/6/16.

"American Crime" (10:00-11:00 p.m. - 3.2 million and 0.8/3 in AD18-49):

In the 10 o'clock hour, ABC's "American Crime" was steady week to week in Live + Same Day Adults 18-49 (0.8/3 vs. 0.9/3). TV Playback Gains Season to Date: On average this season, "American Crime" spikes over its Adult 18-49 L+SD rating (1.0) by 40% in Live + 3 Day (to a 1.4) and by 70% in Live + 7 Day (to a 1.7).

Projections Rationale:

Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/02/16.





  [march 2016]  
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M
T
W
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F
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· AMERICAN CRIME (ABC)
· BLACK-ISH (ABC)
· CRIMINAL MINDS (CBS)
· FRESH OFF THE BOAT (ABC)
· GOLDBERGS, THE (ABC)
· MODERN FAMILY (ABC)
· MYSTERIES OF LAURA, THE (NBC)
· REAL O'NEALS, THE (ABC)
· ROSEWOOD (FOX)
· SURVIVOR (CBS)





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