or


[03/04/16 - 02:26 PM]
ABC and Lexus Launch Network's First Scripted Virtual Reality Experience for Popular Drama "Quantico"
The experience enables fans to delve "in world" with the show, assuming the role of a new recruit on a mission with FBI trainees Shelby Wyatt and Caleb Haas as they track down and apprehend their assigned target.

[via press release from ABC]

ABC AND LEXUS LAUNCH NETWORK'S FIRST SCRIPTED VIRTUAL REALITY EXPERIENCE FOR POPULAR DRAMA "QUANTICO"

Easter Eggs Unlock Bonus Show Footage and Foreshadow Pivotal Upcoming Plot Point

VR Experience Expands Storytelling and Brand Integration Opportunities

ABC is today launching its first scripted virtual reality experience to coincide with the much anticipated midseason premiere of its hit drama "Quantico," which airs this SUNDAY, MARCH 6 (10:00-11:00 p.m. EST). Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve "in world" with the show, assuming the role of a new recruit on a mission with FBI trainees Shelby Wyatt (Johanna Braddy) and Caleb Haas (Graham Rogers) as they track down and apprehend their assigned target. The experience is available at QuanticoVR.com, which includes instructions for accessing it on desktop and via Littlstar's app for headsets, mobile and Apple TV.

"Working in virtual reality opens up so many possibilities and ways to engage fans beyond what can be accomplished on a flat screen," said Jeffrey Weinstock, vice president and creative director, ABC Integrated Marketing. "We're literally inviting fans to be a character in the show, immersing them in this world and allowing them to explore and discover parts of the story on their own."

The experience includes two Easter eggs that can be found while scanning the footage. The first unlocks bonus footage from the midseason premiere. The second, which is visible in the headset, provides telling insight into one of the characters' motives and connection to terrorist activities. The scene features the characters in a Lexus LX 570 flagship SUV. A :30 spot and a behind-the-scenes featurette are also available for users to view.

"With VR, the viewer is in the car with our actors. It's a much deeper level of engagement for a sponsor while still remaining organic and true to the storyline," added Weinstock.

"In the last few years Lexus has created some remarkable virtual reality experiences to engage consumers outside of the traditional automotive channels," said Brian Bolain, Lexus corporate marketing communications and product marketing manager. "This project allowed us to seamlessly integrate Lexus into Quantico's storyline so fans could explore the new LX virtually while enjoying the show's 360-degree bonus footage."

"VR allows passionate fans to step through the usual 2D plane of entertainment and explore the actual world of their favorite show," added Alastair Green, executive creative director, Team One, agency of record for Lexus. "And it makes sense that a visionary brand like Lexus would be one of the first to push the boundaries of what a branded VR experience can be."

In the midseason premiere of "Quantico," Alex (Priyanka Chopra) finds herself in the middle of a congressional hearing to testify about the terrorist bombings. Convinced Elias didn't act alone, she is determined to find answers and the truth. While back at Quantico, a new group of NATS join Alex and her classmates, causing tension and competition between the groups of trainees.

"Quantico" stars Priyanka Chopra as Alex Parrish, Josh Hopkins as Liam O'Connor, Aunjanue Ellis as Miranda Shaw, Jake McLaughlin as Ryan Booth, Tate Ellington as Simon Asher, Johanna Braddy as Shelby Wyatt, Graham Rogers as Caleb Haas and Yasmine Al Massri as Nimah and Raina Amin.

Guest starring are Marcia Cross as Claire Haas, Rick Cosnett as Elias Harper, David Alpay as Duncan, Jacob Artist as Brandon, J. Mallory McCree as Charlie Price, Lenny Platt as Drew Perale, Li Jun Li as Iris Chang, Jay Armstrong Johnson as Will Olsen and Noam Jenkins as Khaled.

"Alex" was written by Jake Coburn and directed by Jamie Barber.

Executive producers of "Quantico" are Joshua Safran, Mark Gordon, Nicholas Pepper, Jake Coburn and Robert Sertner. "Quantico" is produced by ABC Studios.





  [march 2016]  
S
M
T
W
T
F
S
  


· QUANTICO (ABC)





[11/21/19 - 12:00 PM]
HISTORYCon(TM) Launches April 3-5, 2020 at Pasadena Convention Center
The enthusiast event will feature fan-favorite series talent, renowned historians, authors and experts in a weekend-long convention dedicated to exploring and celebrating our country's cultural, societal, and political milestones, and helps mark the network's 25th anniversary.

[11/21/19 - 11:30 AM]
Disney Channel Orders a Third Season of Its Popular Live-Action Daughter/Father Comedy "Sydney to the Max"
"We're thrilled to be investing in another season of this endearing comedy and to continue working with our very talented showrunner Mark Reisman," said Kory Lunsford.

[11/21/19 - 11:30 AM]
DC Universe Drama Series "Stargirl" Secures Exclusive Linear Window on The CW Network
The CW will broadcast each episode the day after its debut on the DC Universe digital subscription service.

[11/21/19 - 11:02 AM]
EPIX(R) Lands Urban Myth Films' Reimagining of "War of the Worlds"
The eagerly-anticipated, contemporary reimaging of H.G. Wells timeless classic is created and written by BAFTA award-winning writer Howard Overman.

[11/21/19 - 10:51 AM]
OWN Announces New Unscripted Relationship Series "#LoveGoals" Premiering March 2020
The series joins OWN's popular Saturday night lineup of unscripted shows that focus on love and relationships.

[11/21/19 - 10:03 AM]
Video: Amazon Prime Video Releases Teaser Trailer for "Hunters" Series
Executive produced by Academy Award-winner Jordan Peele and led by legendary Academy Award-winner Al Pacino, "Hunters" follows a diverse band of Nazi hunters living in 1977 New York City.

[11/21/19 - 10:00 AM]
CBS All Access Announces Expansion of Original Content Team
"Together we've built an originals brand for CBS All Access that stands apart in the marketplace, and I look forward to continuing to work with this incredible team to grow the service and our originals slate even further," said Julie McNamara.

[11/21/19 - 10:00 AM]
ABC Announces 2020 Midseason Premiere Dates
Highlights include the launch of drama "For Life" and the return of "American Idol."

[11/21/19 - 09:07 AM]
Netflix Develops New Animated Adventure Series "Oni" Inspired by Japanese Folklore
The series will feature a hybrid of both stop motion and computer generated animation.

[11/21/19 - 09:02 AM]
Showtime Renews "Desus & Mero" for a Second Season
The series will return for season two on Monday, February 3 and will air all-new episodes every Monday and Thursday at 11:00/10:00c.

[11/21/19 - 09:00 AM]
Disney Channel Orders Second Season of Animated Fantasy-Comedy "The Owl House" Ahead of Its Series Premiere Friday, Jan. 10
Created and executive-produced by Dana Terrace, the series follows Luz, a self-assured teenage girl who stumbles upon a portal to a magical realm where she befriends a rebellious witch, Eda, and a tiny warrior, King.

[11/21/19 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
NBC's "Chicago" fall finales and FOX's "The Masked Singer" top charts in said demographic.

[11/21/19 - 07:21 AM]
CJ ENM/Studio Dragon-Netflix Announce a Long-Term Partnership
As part of a three-year partnership beginning in 2020, Studio Dragon and its stellar roster of creators will produce original series that will be available to Netflix members all over the world.

[11/21/19 - 06:00 AM]
Legendary Singer/Songwriter Carole King to Present Artist of the Decade Honor to Taylor Swift at the "2019 American Music Awards(R)," Airing Live Sunday, Nov. 24, on ABC
"I'm thrilled to have the opportunity to present Taylor with the Artist of the Decade honor," said King.

[11/21/19 - 02:58 AM]
Video: The Gods and Giants Are Coming: "Ragnarok" Premieres January, 31 2020 - See the First Teaser
The series is set in the small, fictitious town of Edda, situated in the grand, breathtaking Norwegian nature.