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[04/14/16 - 08:56 AM] USA Network Unveils New Brand Positioning, "We The Bold" Building upon USA's rich characters-driven history, "We The Bold" reflects the values and interests of today's modern audiences by evoking courage, resiliency, risk-taking and authenticity. |
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[via press release from USA] |
USA NETWORK UNVEILS NEW BRAND POSITIONING, "WE THE BOLD"
NEW YORK - April 14, 2016 - USA Network announces "We The Bold," a new brand positioning debuting today that encapsulates the network's evolved programming strategy and telegraphs a new, distinct point of view for the brand. Building upon USA's rich characters-driven history, "We The Bold" reflects the values and interests of today's modern audiences by evoking courage, resiliency, risk-taking and authenticity.
"From MR. ROBOT to COLONY to WWE, USA is actively taking big swings with programming that is more daring than ever before," said Chris McCumber, President, Entertainment Networks, NBCUniversal Cable Entertainment. "'We The Bold' reflects the kind of stories we want to tell - rich, captivating stories about unlikely heroes who defy the status quo, push boundaries and are willing to risk everything for what they believe in."
"Like 'Characters Welcome,' 'We The Bold' reflects our culture and spirit in a timely and aspirational way, and serves as an inclusive rallying cry for our programming, characters and audience," said Alexandra Shapiro, Executive Vice President, Marketing & Digital, Entertainment Networks, NBCUniversal Cable Entertainment. "We couldn't be more excited to bring this new positioning to life and to ultimately allow our fans to help imbue it with meaning."
'We The Bold' will be revealed today via three content pieces, told from the point of view of USA characters "Elliot Alderson" (Rami Malek) of MR. ROBOT, "Katie Bowman" (Sarah Wayne Callies) of COLONY, and WWE Superstar Roman Reigns. All three spots organically feature "We the Bold" within the context of each franchisee's world. Coming soon: "Harvey Specter" (Gabriel Macht) of SUITS, Todd Chrisley from CHRISLEY KNOWS BEST and "Teresa Mendoza" (Alice Braga) from QUEEN OF THE SOUTH, among others.
The "We the Bold" brand positioning will be reflected across programming genres, formats and platforms, with micro-content also deployed across USA's social and digital platforms.
For additional information please visit: www.usanetwork.com.
About USA Network
USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com. Watch USA Network anywhere: On Demand, online or across mobile and connected TVs.
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[01/31/25 - 10:05 AM] Emotions Are High, Tears Run Dry and a Web of Lies Unravel When Bravo's "The Real Housewives of Potomac" Three-Part Reunion Begins Sunday, Feb. 16 at 8 P.M. ET/PT Housewives Gizelle Bryant, Ashley Darby, Dr. Wendy Osefo, Mia Thornton, Stacey Rusch, Keiarna Stewart and friends Jacqueline Blake and Jassi Rideaux flash back on all the fun and games throughout the season, but take each other to task for their shenanigans.
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[01/31/25 - 10:01 AM] From Creator Michael Cusack, "YOLO: Rainbow Trinity" Premieres March 9 on Adult Swim Season three finds Australia's famed party duo, Sarah (Sarah Bishop) and Rachel (Todor Manojlovic), encountering more fun and silly characters populating their hometown of Wollongong than ever before
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[01/31/25 - 09:40 AM] CBS Thursday Line Up Returns, Up from Its Season Average "Georgie and Mandy's First Marriage" hit a series high averaging 7.72 million viewers, and up +10% from its season-to-date average (7.02 million viewers).
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[01/31/25 - 08:30 AM] Hit Reality Sensation "Married at First Sight" Finds New Home at Peacock Originally launched in 2014, "Married at First Sight" is a reality series that follows singles looking for a life-long partnership as they embark on a provocative experiment: getting legally married to a stranger the moment they first meet.
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[01/31/25 - 08:00 AM] Presenters Announced for "The 67th Annual Grammy Awards" Taking the stage will be Cardi B, Gloria Estefan, Olivia Rodrigo, Queen Latifah, SZA, Taylor Swift, Victoria Monét and Will Smith.
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[01/31/25 - 07:30 AM] Video: Acorn TV Releases Trailer and Key Art for New Zealand Mystery Series "A Remarkable Place to Die" Starring Chelsie Preston Crawford and acclaimed Australian actress Rebecca Gibney, the four-episode original series premieres Monday, February 17 on Acorn TV in the US and Canada, with new episodes releasing weekly.
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[01/31/25 - 07:05 AM] FOX Sports Announces 2025 Daytona Speedweeks On-Air Team for Its 25th Season of NASCAR Coverage Calling the Daytona 500 for FOX Sports on Sunday, February 16, is play-by-play announcer Mike Joy, covering his 46th Daytona 500 for live TV or radio, alongside analysts Clint Bowyer, in his fifth year with FOX, and 2014 NASCAR Cup Series champion and 2007 Daytona 500 winner Kevin Harvick, entering his second season in the booth.
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[01/31/25 - 07:01 AM] Video: "Wolf Hall: The Mirror and the Light" Preview Based on the final novel in Hilary Mantel's multi award-winning trilogy, "Wolf Hall: The Mirror and the Light" premieres on "Masterpiece" Sunday, March 23.
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[01/31/25 - 06:01 AM] Video: Next on Netflix - Select Films & Series International Slate A collection of sneak peeks and first looks from Sweden, Turkey, Denmark, Germany, Mexico, Italy, Brazil, Norway and Australia.
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[01/31/25 - 05:01 AM] "Caught," Netflix's New Argentinian Thriller, Premieres on March 26 The limited series is based on the novel by Harlan Coben and shot in San Carlos de Bariloche.
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[01/31/25 - 02:01 AM] Video: Netflix Unveils the Official Trailer for "Aitana: Metamorphosis" The documentary series will invite Aitana's fans to get to know her as they have never seen her before, enjoying her greatest hits and navigating complicated bumps in a process of personal and professional growth and maturity as she continues to establish herself as one of the biggest stars of Spanish music.
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[01/30/25 - 08:31 PM] Middle-Class Ambitions Meets High-Stakes Crime: "Dabba Cartel" Arrives February 28 on Netflix "Dabba Cartel" is a unique tale of a reluctant cartel: the lives of five middle-class women and their families are thrown into chaos when their low-key dabba service spirals into an unexpected venture - a high-stakes drug delivery operation.
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[01/30/25 - 04:43 PM] Video: Official Trailer #3 - "Common Side Effects" - February 2 - Adult Swim The series premieres this Sunday, February 2 at 11:30/10:30c on Adult Swim, next day on Max.
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[01/30/25 - 04:10 PM] Video: Netflix Debuted Highly Anticipated Slate with New Title Announcements, New Clips, New Images, Full Slate and More 2025 marks the return of some of Netflix's most popular shows of all time and the release of huge new films and series from some of the biggest names in entertainment.
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[01/30/25 - 04:01 PM] Go on a Journey of Love and Healing This Valentine's Day with K-Romance Series "Melo Movie" At the heart of "Melo Movie" is the rekindled romance of Ko Gyeom, played by Choi Woo-shik, and Kim Mubee, portrayed by Park Bo-young.
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